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U.S. Fish and Wildlife Service engagement report

@USFWS - 326K followers on X

Measured over 8 original posts from a 30-day window, last computed on October 12, 2026.

Engagement

Middle of its size range
Per follower
0.076%
of 326K followers
Per impression
2.86%
8.7K views on a typical post
Reach
2.66%
of its followers see a post
Typical post
248
interactions (median)
Saved
0.075%
6 bookmarks on a typical post
Posting rate
0.5/day
active 23% of days
Peak time
14:00 UTC
Tuesday

A typical post picks up 248 interactions against 326K followers, an engagement rate of 0.076%. Measured over 8 original posts, its engagement rate beats 66% of 21,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.7K times each, and 2.86% of those impressions turn into an interaction. That is about 2.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 88% carry an image or video, 50% are part of a thread and 38% link out. The account's strongest tracked post pulled 12K interactions, about 32x its own typical post.

Measured over 8 original posts from a 30-day window, last computed on October 12, 2026.

Compared with accounts its own size

U.S. Fish and Wildlife Service's engagement rate beats 66% of the tracked X accounts closest to it in follower count (21,874 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.076%, U.S. Fish and Wildlife Service sits above the 25th percentile of the 218,727 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.149%.

p100.004%
p250.025%
p50 (median)0.149%
p750.706%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 218,727 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,722 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.706%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video88% of posts+111%+108% to +115%34K
Outbound link38% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 376 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 14, 202632x their median

    Killing our national symbol to sell on the black market? Not on our watch. A Washington man admitted to killing bald and golden eagles on and around the Flathead Indian Reservation in Montana and selling their feathers and body parts on the black market, part of an illegal operation that slaughtered thousands of birds.  Since then, a coconspirator in Texas admitted to purchasing those parts and having them shipped to his home. This wasn’t an accidental poaching incident. It was part of an organized, profit driven wildlife crime carried out over years by multiple conspirators. And it was stopped by @USFWS law enforcement and partners, who uncovered the scheme, followed the money, and built the cases that brought these traffickers to justice. This National Police Week, we recognize the law enforcement professionals who protect wildlife and safeguard the public every day. Photo of the feet and feathers of a golden eagle that were seized by USFWS law enforcement. Photo by USFWS

    9.2K1.6K755212642K viewsView on X
  • May 13, 202625x their median

    When a 7-year-old boy went missing while paddleboarding near Eglin Air Force Base in Florida, @USFWS Federal Wildlife Officer Tim Ryan didn’t hesitate. He launched his boat, joined up with a @MyFWC Wildlife Officer, and pushed down the Rocky Creek River through fallen trees and tight passages, calling out into the silence. About 50 yards from the riverbank, they heard a voice. They found the boy, gave medical aid, and got him safely back to EMS. This National Police Week, we recognize the officers who show up when every second counts.

    7.9K1.1K16346124K viewsView on X
  • Aug 30, 202624x their median

    The U.S. Fish and Wildlife Service is mourning federal wildlife officer David Taylor, 38 of Scio, Oregon, who is believed to have died while helping evacuate residents threatened by the Railroad South Fire. Officer Taylor was going door to door alongside local emergency crews helping families get to safety. His last contact with dispatch came while he was helping a family evacuate their home. Evidence recovered from a structure where he was working to help a resident escape indicates that he died during the evacuation effort. Formal identification remains pending with the medical examiner. Everything we know about David's actions reflects extraordinary courage, selflessness and devotion to duty. Our hearts are with his family, friends, fellow officers and all who served alongside him. We will never forget his service.

    5.0K6372095593K viewsView on X
  • Aug 25, 202616x their median

    Today feels like the right day to appreciate the Dolly Varden. ā¤ļø A beautiful fish with a coat of many colors, found in cold, clear waters across Alaska and the Pacific Northwest. There are a lot of beautiful things in this world, and we’ll always have a special place in our hearts for the Dollys. Here’s to the Dollys that make our world a little more beautiful.

    3.6K396201154K viewsView on X
  • May 10, 20268.3x their median

    Happy Mother’s Day to the ones raising the next generation of wild things. Photo of a brown bear and her cubs by Tom Fenske (sharetheexperience) https://t.co/49XEcudZnd

    3.2K525281855K viewsView on X
  • May 25, 20266.8x their median

    The bald eagle became a symbol of the United States in 1782. Since then, generations of Americans have defended the freedoms represented by that symbol. This Memorial Day, we honor the service members who gave their lives for our country and remember the freedoms that allow Americans to experience and share our public lands and wildlife. As our nation approaches the Freedom 250 milestone, we remember that freedom has always carried a cost.

    1.3K341321718K viewsView on X
  • Sep 11, 20266.4x their median

    About 260-310M birds are predicted to migrate across the U.S. each night this weekend! Lights at night can be very disorienting to birds during their long fall migration. To help prevent deadly bird collisions, turn off or dim unnecessary lights! Graphic: CornellLab, BirdCast https://t.co/LE1afW7tyd

    1.1K464252259K viewsView on X
  • May 12, 20263.6x their median

    They may have four legs, but they’re full members of the team. Our K9s work alongside Federal Wildlife Inspectors and Federal Wildlife Officers to detect illegal wildlife products, track evidence, and support investigations. From ports of entry to national wildlife refuges, these teams help stop wildlife trafficking and support enforcement operations across the country. Let's paws for a moment and recognize the K9s and handlers helping protect our nation every day. #NationalPoliceWeek

    1.1K170171113K viewsView on X
  • Jun 22, 20264.9x their median

    Now is peak season for firefly viewing across much of the eastern and central United States. Warm, humid evenings, especially after rain, from dusk to about 11:00 p.m. are your best chances to see them. The darker your fields and backyards are, the more likely you are to see the light show.

    926237312419K viewsView on X
  • Sep 25, 20264.3x their median

    About 340-375M birds are predicted to migrate across the U.S. each night this weekend! Lights at night can be very disorienting to birds during their long fall migration. To help prevent deadly bird collisions, turn off or dim unnecessary lights! Graphic: CornellLab, BirdCast https://t.co/xb36p72chS

    750279202323K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 248 interactions against 326K followers, an engagement rate of 0.076%. Measured over 8 original posts, its engagement rate beats 66% of 21,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.7K times each, and 2.86% of those impressions turn into an interaction. That is about 2.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.5 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 88% carry an image or video, 50% are part of a thread and 38% link out. The account's strongest tracked post pulled 12K interactions, about 32x its own typical post.

What is U.S. Fish and Wildlife Service's engagement rate on X?
U.S. Fish and Wildlife Service (@USFWS) has an engagement rate of 0.076%, based on the median interactions across 8 original posts from the last 30 days against 325,643 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.076%, U.S. Fish and Wildlife Service sits above the 25th percentile of the 218,727 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @USFWS have real engagement?
Its engagement rate beats 66% of the tracked X accounts closest to it in follower count (21,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @USFWS post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.5 posts per day across the measured window.

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