US Embassy Sarajevo engagement report
@USEmbassySJJ - 53K followers on X
Measured over 18 original posts from a 30-day window, last computed on October 14, 2026.
Engagement
A typical post picks up 24 interactions against 53K followers, an engagement rate of 0.044%. Measured over 18 original posts, its engagement rate beats 32% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.1K times each, and 1.12% of those impressions turn into an interaction. That is about 3.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 6% link out. The account's strongest tracked post pulled 4.8K interactions, about 201x its own typical post.
Measured over 18 original posts from a 30-day window, last computed on October 14, 2026. Recurring tag: #usainbih.
Compared with accounts its own size
US Embassy Sarajevo's engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.044%, US Embassy Sarajevo sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 6% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 613 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 24, 2026201x their median
Victory for Bosnia and Herzegovina! 🇧🇦 #FIFAWorldCup
- Jun 12, 202616x their median
Haj’mo Zmajevi! https://t.co/Tbk4ft5dmw
- Sep 7, 202612x their median
Representatives Greg Murphy and Marc Veasey traveled to Srebrenica to honor the victims of the 1995 genocide and reaffirm America’s commitment to preserving the truth and promoting accountability. We honor those lost and stand in solidarity with survivors. *** Kongresmeni Greg Murphy i Marc Veasey posjetili su Srebrenicu kako bi odali počast žrtvama genocida iz 1995. godine i potvrdili predanost Amerike očuvanju istine i promovisanju odgovornosti. Odajemo počast onima kojih više nema i iskazujemo solidarnost s preživjelima. #USAinBiH
- Jul 9, 202611x their median
Honoring Srebrenica victims. *** Odavanje počasti srebreničkim žrtvama. https://t.co/DF86q1x2sW
- Jun 18, 20267.4x their median
https://t.co/y0ty91GZI2
- Oct 2, 20266.3x their median
Godinama je Edin Džeko s ponosom, odlučnošću i srcem nosio boje Bosne i Hercegovine, pružajući navijačima u zemlji i širom svijeta bezbroj trenutaka za pamćenje. Dok posljednji put izlazi na teren u dresu svoje zemlje, Ambasada SAD-a pridružuje se fudbalskim navijačima širom Bosne i Hercegovine u obilježavanju izuzetne karijere i primjera koji je ostavio generacijama koje dolaze poslije njega. Posljednji zvižduk možda označava kraj jednog izuzetnog poglavlja, ali poštovanje, prijateljstvo i veze građene tokom mnogih godina ostaju. Isto vrijedi i za trajno partnerstvo Sjedinjenih Američkih Država i Bosne i Hercegovine. Hvala, Dijamante. #USAinBiH *** For years, Edin Džeko has carried the colors of Bosnia and Herzegovina with pride, determination, and heart, giving fans at home and around the world countless moments to remember. As he takes the field one last time for his country, the U.S. Embassy joins football fans across Bosnia and Herzegovina in celebrating an extraordinary career and the example he has set for generations who followed. The final whistle may mark the end of a remarkable chapter, but respect, friendship, and the bonds built over many years endure. The same is true of the lasting partnership between the United States and Bosnia and Herzegovina. Hvala, Dijamante. #USAinBiH
- Oct 9, 20266.1x their median
At the @SrebrenicaMC, Senators Jeanne Shaheen and Richard Durbin laid a wreath in Potočari honoring the victims of the 1995 genocide, underscoring the United States’ continued commitment to justice, accountability, and reconciliation in Bosnia and Herzegovina. *** U Memorijalnom centru Srebrenica, senatori Jeanne Shaheen i Richard Durbin položili su vijenac u Potočarima i odali počast žrtvama genocida iz 1995. godine, naglašavajući trajnu posvećenost Sjedinjenih Američkih Država pravdi, odgovornosti i pomirenju u Bosni i Hercegovini. #USAinBiH
- Jul 1, 20264.9x their median
Tonight, something will happen that has never happened before. Bosnia and Herzegovina will play in the knockout round of the World Cup. The team that defeated Italy to qualify will soon walk onto the pitch in San Francisco to face the United States in an elimination match. This is a historic moment for both teams, win or lose. I will be watching, and across Bosnia and Herzegovina, fans will gather to watch a great game despite the late hour. I will be cheering for the Stars and Stripes. I cannot pretend otherwise. But there is something more important than tonight’s score: for more than three decades, the United States and Bosnia and Herzegovina have stood together as friends and partners. That doesn’t change at kickoff, and it will not change at the final whistle – whatever the result. So good luck to both sides tonight. And to Bosnia and Herzegovina and Team U.S.A. — what a run it has been. Vidimo se na terenu.
- Oct 7, 20264.6x their median
Congratulations to Senator Jeanne Shaheen on being named an honorary citizen of the City of Sarajevo, a well-deserved recognition of her long-standing support for Bosnia and Herzegovina and its people. *** Čestitamo senatorici Jeanne Shaheen koja je danas dobila titulu počasne građanke Grada Sarajeva, zasluženom priznanju za njenu dugogodišnju podršku Bosni i Hercegovini i njenim građanima. #USAinBiH
- Jul 2, 20264.0x their median
This week, institutions across Bosnia and Herzegovina join the U.S. Embassy in lighting up for Freedom 250, marking 250 years of American independence. As the United States marks 250 years of independence, we celebrate the friendship and partnership that connects our two countries. Freedom 250 — Zajedno u budućnost. #Freedom250 #USAinBiH *** Ove sedmice, institucije širom Bosne i Hercegovine pridružuju se Ambasadi SAD u osvjetljavanju zgrada povodom inicijative Freedom 250, obilježavajući 250 godina američke nezavisnosti. U godini u kojoj Sjedinjene Države proslavljaju 250 godina nezavisnosti, slavimo i prijateljstvo i partnerstvo koje spaja naše dvije zemlje. Freedom 250 — Zajedno u budućnost.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 24 interactions against 53K followers, an engagement rate of 0.044%. Measured over 18 original posts, its engagement rate beats 32% of 20,445 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.1K times each, and 1.12% of those impressions turn into an interaction. That is about 3.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 6% link out. The account's strongest tracked post pulled 4.8K interactions, about 201x its own typical post.
- What is US Embassy Sarajevo's engagement rate on X?
- US Embassy Sarajevo (@USEmbassySJJ) has an engagement rate of 0.044%, based on the median interactions across 18 original posts from the last 30 days against 53,319 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.044%, US Embassy Sarajevo sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbassySJJ have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USEmbassySJJ post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.6 posts per day across the measured window.