U.S. Embassy Nairobi, Kenya engagement report
@USEmbassyKenya - 518K followers on X
Measured over 5 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 95 interactions against 518K followers, an engagement rate of 0.018%. Posts are seen about 17K times each, and 0.555% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.1K interactions, about 12x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on October 17, 2026. Recurring tag: #unga81.
Where this sits in the catalog
At 0.018%, U.S. Embassy Nairobi, Kenya sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 528 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 1, 202612x their median
Lamu was the place to be as leaders and investors gathered for the groundbreaking of the Dangote East African Refinery. 🇰🇪 U.S.-supported infrastructure at Manda Bay helped connect Lamu to a major investment moment for the region. Congratulations, Kenya! 🇺🇸🇰🇪 We salute the U.S. and Kenyan forces whose dedication, sacrifice, and partnership continue to strengthen security and open new doors to prosperity and growth.
- Jul 15, 20262.9x their median
Through the U.S.-DRC Strategic Partnership Agreement (SPA), the United States and the DRC are advancing shared objectives to facilitate greater U.S. and U.S.-aligned investment, diversify the DRC’s mining sector, and promote secure, reliable, and mutually beneficial critical mineral flows. The DRC Council of Ministers’ July 10 approval of the concession agreement for the DRC side of the Lobito Corridor to DFC-supported @MotaEngil is a key SPA milestone and reflects the DRC’s continued commitment to this partnership. The Lobito Corridor will strengthen regional connectivity, catalyze investment, create jobs, and enable two-way trade from the Atlantic Ocean to the DRC that will benefit all of Central Africa. We look forward to the final signing ceremony being organized as soon as possible so implementation can begin, @DFCgov support can be finalized, and the benefits of this transformational project can be realized.
- Aug 20, 20266.8x their median
Yesterday we turned over a training complex to the @kdfinfo which will provide the capacity to nearly triple the current class size of the National Defense College. This important complex includes a four-story classroom and office building, a two-story library and an auditorium. It reflects not only an investment in infrastructure, but an investment in shared purpose, and in the future leaders who will pass through these halls.
- Aug 19, 20265.9x their median
Our deepest condolences to the loved ones of those who perished in today’s helicopter crash in Samburu County. We are in touch with local authorities and providing consular assistance.
- Aug 22, 20264.7x their median
I am pleased to see additional progress out of the August 17- 21 meetings in Switzerland on furthering the Doha Framework for a Comprehensive Peace Agreement between the Government of the DRC and AFC/M23. The United States will continue advancing peace and stability in eastern DRC and the broader Great Lakes region with the support of Qatar, the Republic of Togo as the AU Mediator, Switzerland, the AU commission and other partners.
- Sep 7, 20264.3x their median
Congrats @icoloio on the launch of a new data center in Nairobi! Kenya's "Silicon Savannah" is a premier hub for U.S. tech investment in Africa; American firms are proud to be part of that growth. https://t.co/F3PZWn77go
- Sep 29, 20263.4x their median
Key Leaders from the Kenyan Defence Forces (KDF) 🇰🇪🪖 pose for a group photo in front of an F-35A Lightning II at Barnes Air National Guard Base, Westfield, Mass., 🇺🇸 September 17, 2026. The 104th Fighter Wing hosted key leaders from the Kenyan Defence Forces for a strategic bilateral engagement aimed at enhancing joint interoperability, optimizing sustainment pipelines, and modernizing combat readiness. The high-level exchange focused on critical pillars of tactical aircraft sustainment, specifically detailing the 104th’s standardized Crew Chief training and the implementation of rigorous Quality Assurance frameworks. Additionally, the delegation examined cutting-edge logistical modernization and visited the Maintenance Squadron’s Metals Technology Shop. 104th Members demonstrated how additive manufacturing is being leveraged at the tactical edge to accelerate parts fabrication and deliver rapid combat support. Through this continuous sharing of technical expertise and procedural innovations, both organizations enhance combat capabilities, ensuring that both the 104th Fighter Wing and the KDF remain agile, lethal, and fully prepared to project airpower whenever called upon. This ongoing collaboration is especially significant as October 1st , 2026 marks the 11-year anniversary of this enduring relationship, a milestone that underscores over a decade of mutual trust, and shared growth. (U.S. Air National Guard Photo by Jay Hewitt)
- Aug 28, 20262.9x their median
We believe well-trained officers can best protect and serve their fellow citizens. Safety is vital for Kenyan and American businesses operating here. This is why we are proud to launch a $7 million (930 million ksh) initiative today at the Police Training College in Kiganjo to support Kenya’s pursuit of a modern, professional, and effective police service. Congratulations to the newest officers! We remain committed to a safe and prosperous Kenya.
- Sep 17, 20262.4x their median
Big day for U.S.-Kenya security cooperation! Today we handed over 16 newly constructed classrooms to Kenya's National Criminal Investigations Academy, with the support of @USAfricaCommand. From here, Kenya's next generation of investigators will rise to meet threats like drug trafficking and organized crime head-on.
- Sep 11, 2026
On the 25th anniversary of the September 11 attacks, we remember and honor the 2,977 victims who lost their lives. Thank you, Kenya, for standing with us in the fight to keep both our countries safe from terrorism. https://t.co/g5Xztg7MI4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 95 interactions against 518K followers, an engagement rate of 0.018%. Posts are seen about 17K times each, and 0.555% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.1K interactions, about 12x its own typical post. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is U.S. Embassy Nairobi, Kenya's engagement rate on X?
- U.S. Embassy Nairobi, Kenya (@USEmbassyKenya) has an engagement rate of 0.018%, based on the median interactions across 5 original posts from the last 30 days against 518,401 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, U.S. Embassy Nairobi, Kenya sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbassyKenya have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @USEmbassyKenya post?
- Most posts go out around 07:00 UTC, and Tuesday is its busiest day, at roughly 0.63 posts per day across the measured window.