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U.S. Embassy Nairobi, Kenya engagement report

@USEmbassyKenya - 519K followers on X

Measured over 6 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Per follower
0.053%
of 519K followers
Per impression
0.977%
28K views on a typical post
Reach
5.41%
of its followers see a post
Typical post
274
interactions (median)
Saved
0.025%
7 bookmarks on a typical post
Posting rate
0.7/day
active 43% of days
Peak time
17:00 UTC
Tuesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 274 interactions against 519K followers, an engagement rate of 0.053%. Posts are seen about 28K times each, and 0.977% of those impressions turn into an interaction. That is about 5.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 50% carry an image or video and 17% link out. The account's strongest tracked post pulled 718 interactions, about 2.6x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 27, 2026. Recurring tag: #ebola.

Where this sits in the catalog

At 0.053%, U.S. Embassy Nairobi, Kenya sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 15, 20262.6x their median

    Through the U.S.-DRC Strategic Partnership Agreement (SPA), the United States and the DRC are advancing shared objectives to facilitate greater U.S. and U.S.-aligned investment, diversify the DRC’s mining sector, and promote secure, reliable, and mutually beneficial critical mineral flows. The DRC Council of Ministers’ July 10 approval of the concession agreement for the DRC side of the Lobito Corridor to DFC-supported @MotaEngil is a key SPA milestone and reflects the DRC’s continued commitment to this partnership. The Lobito Corridor will strengthen regional connectivity, catalyze investment, create jobs, and enable two-way trade from the Atlantic Ocean to the DRC that will benefit all of Central Africa. We look forward to the final signing ceremony being organized as soon as possible so implementation can begin, @DFCgov support can be finalized, and the benefits of this transformational project can be realized.

    4191788437176K viewsView on X
  • Aug 20, 20262.4x their median

    Yesterday we turned over a training complex to the @kdfinfo which will provide the capacity to nearly triple the current class size of the National Defense College.   This important complex includes a four-story classroom and office building, a two-story library and an auditorium. It reflects not only an investment in infrastructure, but an investment in shared purpose, and in the future leaders who will pass through these halls.

    4181158231140K viewsView on X
  • Aug 19, 20262.0x their median

    Our deepest condolences to the loved ones of those who perished in today’s helicopter crash in Samburu County. We are in touch with local authorities and providing consular assistance.

    41810631340K viewsView on X
  • Aug 22, 20261.6x their median

    I am pleased to see additional progress out of the August 17- 21 meetings in Switzerland on furthering the Doha Framework for a Comprehensive Peace Agreement between the Government of the DRC and AFC/M23. The United States will continue advancing peace and stability in eastern DRC and the broader Great Lakes region with the support of Qatar, the Republic of Togo as the AU Mediator, Switzerland, the AU commission and other partners.

    238641241758K viewsView on X
  • Aug 11, 2026

    The United States is the largest financial contributor to the Ebola response including securing vital medical supplies for Kenya and ensuring the strength and preparedness of Kenya’s health system.  Now we intend to provide an additional $242 million in funding for immediate Ebola response and preparedness efforts in the region and humanitarian assistance related to the outbreak. To date, State Department funding has: Supported 8.6 million health screenings across affected and at-risk countries; Reached more than one million people with risk communication messaging; Supported more than 180 health facilities in Ebola-affected areas and contributed to the direct operation of 12 specialized facilities in DRC to isolate and treat Ebola patients; Procured and distributed nearly 300 metric tons of critical supplies, including personal protective equipment and other critical commodities for water, sanitation, and hygiene and infection prevention and control; and Strengthened diagnostic capacity at 11 operational laboratories across the region. https://t.co/KsEuq69xMG

    60377117K viewsView on X
  • Jul 16, 2026

    We are hiring! Check out our latest vacancies and apply today. 📌 Apply using the link in this post or scan the QR code. https://t.co/5tHkblCHDp https://t.co/yKnVrmeRBR

    69184126K viewsView on X
  • Jul 21, 2026

    Please give a warm ‘karibu!’ to Deputy Assistant Secretary for African Affairs Sarah Troutman who opened the @WashFellowship Alumni Forum on U.S.-Africa Commercial Partnerships here in Nairobi. “This gathering today reflect the shared commitment to extending the commercial relationship between the United States and our African partners.”

    6218708.6K viewsView on X
  • Jul 28, 2026

    Innovation meets impact! 🌍💳 American company @Mastercard is celebrating the launch of a new remittance gift card! A great step forward for cross-border finance that will help Kenyans abroad and send support back home. @CarrefourKe @KCBInKenya #USKenyaPartnership https://t.co/UtSu4mTLSz

    2622315.6K viewsView on X
  • Aug 10, 2026

    Through the @WashFellowship Reciprocal Exchange Program, in partnership with the Ubuntu ni Utu Creative Lab: Art, Film & Creative Enterprise Exchange, 44 emerging creatives in Nairobi strengthened their skills in storytelling, branding, film, and creative entrepreneurship https://t.co/zTzzZCNWtW

    2414114.4K viewsView on X
  • Jul 9, 2026

    We partnered with Tufunzeni for the #Freedom250 EdTech Innovators Summit at the @KSGKenya . Educators, policymakers, school leaders, innovators, and development partners showed how the 🇺🇸and 🇰🇪can use AI, digital learning platforms, and English language education to shape the future of learning in Kenya. #Freedom250ke

    2311315.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ebola

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 274 interactions against 519K followers, an engagement rate of 0.053%. Posts are seen about 28K times each, and 0.977% of those impressions turn into an interaction. That is about 5.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 50% carry an image or video and 17% link out. The account's strongest tracked post pulled 718 interactions, about 2.6x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is U.S. Embassy Nairobi, Kenya's engagement rate on X?
U.S. Embassy Nairobi, Kenya (@USEmbassyKenya) has an engagement rate of 0.053%, based on the median interactions across 6 original posts from the last 30 days against 518,664 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.053%, U.S. Embassy Nairobi, Kenya sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @USEmbassyKenya have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @USEmbassyKenya post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.7 posts per day across the measured window.

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