U.S. Embassy Accra engagement report
@USEmbassyGhana - 410K followers on X
Measured over 16 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 60 interactions against 410K followers, an engagement rate of 0.015%. Measured over 16 original posts, its engagement rate beats 39% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.8K times each, and 0.605% of those impressions turn into an interaction. That is about 2.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 3.1K interactions, about 53x its own typical post. Recurring topics include #weekendread, #usinghana.
Measured over 16 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #weekendread, #usinghana.
Compared with accounts its own size
U.S. Embassy Accra's engagement rate beats 39% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.015%, U.S. Embassy Accra sits above the 10th percentile of the 213,098 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 383 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 1, 202653x their median
Ghanaian national Joseph Kwadwo Badu Boateng, also known as “Dada Joe Remix,” has pleaded guilty to conspiracy to commit wire fraud and conspiracy to commit money laundering in a U.S. court. Extradited from Ghana to the United States in June 2025, Boateng admitted to defrauding elderly Americans for a decade through deceptive online relationships. He also agreed to pay restitution totaling approximately $4.4 million. The United States continues to work closely with the Ghanaian government and international law enforcement partners to investigate and prosecute cyber and transnational criminals targeting Americans. Read more here: https://t.co/ZEFr4x8qru
- Jun 22, 202631x their median
Congratulations to Team Ghana on an outstanding performance at Robofest 2026! Ghana won the Robofest 2026 Junior Championship with MIKROBOT Academy and placed second in the Senior category with Right to Dream Academy. Bosomtwi Girls’ STEM SHS also placed fourth in the Senior Bottle Sumo Time Trial Challenge. Great to have the winning teams come through the embassy and we look forward to having them at a future #AmericanSpaces event. A special connection: Caleb Yirenkyi, Ghana’s World Cup match-winner against Panama, was part of the 2019 National Robofest Championship-winning team while at Right to Dream Academy. @ghanarobotics
- Sep 8, 20269.2x their median
Are you planning to study in the United States? Here’s your opportunity to connect directly with representatives from 30+ U.S. Colleges and Universities at the @educationusa College Fair 2026! 📍KUMASI FAIR 📅Thursday, September 24, 2026 📌Lancaster Hotel, Kumasi 🎓Undergraduate Fair: 8:30 AM - 12:00 PM 🎓Graduate Fair: 1:00 PM – 4:00 PM 📍ACCRA FAIR 📅Friday, September 25, 2026 📌La Palm Royal Beach Hotel 🎓Undergraduate Fair: 9:00 AM - 1:00 PM 🎓Graduate Fair: 3:00 PM - 6:00 PM
- Jun 30, 20268.1x their median
The U.S. Embassy will conduct an online auction of excess U.S. government property and vehicles. Bidding will open at 9:00 a.m. on Monday, July 6, and will close at 8:00 p.m. on Wednesday, July 8, 2026. All bids must be submitted through the official auction website at https://t.co/ruNkihqOTh, where bidders can also find instructions and view all available lots. A physical viewing of vehicles will take place at the embassy entrance (close to the W. E. B. Du Bois center) on July 1, and July 2, 2026, from 9:00 a.m. - 12:00 p.m.
- Aug 10, 20265.9x their median
The United States and Ghana are strengthening a partnership built on shared security priorities. On his first visit to Ghana, Assistant Secretary of War Daniel Zimmerman joined United States Africa Command (AFRICOM) Deputy Commander Lieutenant General John Brennan in meeting with senior Ghanaian officials in Accra to discuss cooperation on domestic, maritime, border, and regional security. Their visit underscored the United States’ commitment to partnering with Ghana to advance security capabilities, protect Ghana’s sovereignty, and address shared regional challenges. Through joint training, medical readiness, education, and professional exchanges, the United States and Ghana continue working together to strengthen resilience, promote stability, and advance a more secure region. https://t.co/ci0OpuveVv #USinGhana
- Jul 4, 20264.8x their median
Goodwill Messages: Happy Birthday America! 🇺🇸 #Freedom250 https://t.co/wqhcm0J313
- Jul 2, 20264.7x their median
Thank you to everyone who joined us at Jubilee Park in Tamale to see Ghana’s Black Stars compete against Croatia, the third in our series of FIFA World Cup 2026™ watch parties the U.S. Embassy supported as part of the “16x16” initiative organized by @ghanatourismGTA and @TribeCulture__. The mood was electric – the chants, the drums, the flags waving proudly. #FWC26 #TamaleWatchParty
- Jul 3, 20264.2x their median
From July 3-5, the night sky will shine a little brighter! As we mark 250 years of America’s Independence, the U.S. Embassy building will be illuminated as a beacon of freedom and democracy. If you are passing by the U.S. Embassy at night, take a moment to join us in celebrating this historic milestone! #Freedom250
- Sep 23, 20263.9x their median
New assignment unlocked: Accra – Ghana Briefings? ✅ U.S.-Ghana priorities? ✅ Pronouncing Akwaaba, Obaakɛ, Woezor with confidence? - Getting there. Meet our new Deputy Chief of Mission at the U.S. Embassy in Ghana Faris Asad! He has officially touched down in Accra and is ready to get to work, strengthening the partnership between our countries, meeting Ghanaians, and discovering everything Ghana has to offer along the way. Get to know our new Deputy Chief of Mission: https://t.co/FY0oZR43SZ
- Jul 2, 20263.8x their median
A bipartisan United States Congressional Delegation led by Congressman Vern Buchanan concluded a visit to Ghana focused on strengthening the longstanding partnership between the United States and Ghana. During the visit, the delegation met with the President John Dramani Mahama, Speaker of Parliament Alban Bagbin, parliamentary leadership, officials from the Ministry of Foreign Affairs, and other Ghanaian stakeholders to discuss shared priorities and opportunities for continued cooperation. The United States values its partnership with Ghana and remains committed to working together to advance mutual objectives. @House_Democracy
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 60 interactions against 410K followers, an engagement rate of 0.015%. Measured over 16 original posts, its engagement rate beats 39% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.8K times each, and 0.605% of those impressions turn into an interaction. That is about 2.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 3.1K interactions, about 53x its own typical post. Recurring topics include #weekendread, #usinghana.
- What is U.S. Embassy Accra's engagement rate on X?
- U.S. Embassy Accra (@USEmbassyGhana) has an engagement rate of 0.015%, based on the median interactions across 16 original posts from the last 30 days against 410,132 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.015%, U.S. Embassy Accra sits above the 10th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbassyGhana have real engagement?
- Its engagement rate beats 39% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USEmbassyGhana post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 0.53 posts per day across the measured window.