US Embassy Bogota engagement report
@USEmbassyBogota - 295K followers on X
Measured over 29 original posts from a 30-day window, last computed on October 20, 2026.
Engagement
A typical post picks up 209 interactions against 295K followers, an engagement rate of 0.071%. Measured over 29 original posts, its engagement rate beats 53% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.9K times each, and 3.54% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 29 posts sampled, 93% carry an image or video, 7% are part of a thread and 21% link out. The account's strongest tracked post pulled 10K interactions, about 48x its own typical post. Recurring topics include #nilointentes, #colombia, #dijin.
Measured over 29 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #nilointentes, #colombia, #dijin.
Compared with accounts its own size
US Embassy Bogota's engagement rate beats 53% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.071%, US Embassy Bogota sits above the 25th percentile of the 201,342 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.141%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 500 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 14, 202648x their median
En Santa Marta, la Policía Nacional, en coordinación con el Ejército y la DEA, incautó una tonelada de cocaína perteneciente a las Autodefensas Conquistadoras de la Sierra. El cargamento estaba oculto en dos canecas enterradas cerca del Parque Nacional Natural Tayrona y tenía como destino Estados Unidos. Seguimos golpeando las rentas criminales de los narcoterroristas. ¡Vamos por todos! ¡Firme por la Patria! ¡Que viva Cristo Rey! (A.D.L.E) 🇨🇴 🐅
- Sep 3, 202631x their median
🚨 Operación exitosa #ContraElTerrorismo: El @FBI fue pieza clave en una operación conjunta con el @COL_EJERCITO y la @PoliciaColombia para localizar y destruir 200-250 kg de explosivos en Bucaramanga, Santander. 🇨🇴 Mediante la detonación controlada de 5 tanques ocultos, se logró prevenir un inminente ataque terrorista contra la Fuerza Pública. ¡La excelente cooperación internacional salva vidas! 🇺🇸🤝🇨🇴
- Aug 29, 202616x their median
Estados Unidos se solidariza con Colombia ante los incendios forestales. 🇺🇸🤝🇨🇴 Aportamos $48.000 USD para apoyar la labor de @gobertolima, @gobnarino, bomberos de Yumbo y el municipio de Vijes en el Valle del Cauca. Estos elementos de apoyo especializados incluyen: sopladoras, mochilas de extinción de incendios, motosierras, batefuegos, guadañadoras, machetes, rastrillos y palas. ¡Juntos somos más fuertes! 🚒🌲
- Sep 9, 202610x their median
Reafirmamos nuestro compromiso con el gran pueblo de Colombia, un compromiso importante y renovado. 🇺🇸 🤝 🇨🇴 https://t.co/GR5y7Dyla4
- Sep 29, 20269.6x their median
Rendimos homenaje a la valentía de la @PoliciaColombia al proteger nuestra Embajada en Bogotá y su personal durante las protestas del 17 de octubre de 2025, donde cuatro agentes resultaron heridos con flechas. 🛡️🇨🇴 Nos enorgullece entregar reconocimientos a estos cuatro policías y a los dos valientes miembros de nuestra unidad médica que los atendieron en el lugar. 🏅⚕️ Agradecemos profundamente su servicio y resaltamos nuestra fuerte cooperación en seguridad para trabajar hombro a hombro sin importar las adversidades 🇺🇸🤝🇨🇴
- Aug 22, 20268.7x their median
Nos unimos en solidaridad y respeto con el pueblo colombiano para honrar la memoria de los 13 héroes caídos de la @PoliciaColombia en Amalfi, Antioquia. Reiteramos nuestras sinceras condolencias a sus seres queridos y reafirmamos nuestro compromiso inquebrantable de seguir trabajando juntos por la seguridad de nuestras naciones. 🇨🇴🇺🇸
- Aug 31, 20267.9x their median
La semana pasada, la alianza entre EE. UU. y Colombia dio un paso clave por la seguridad del hemisferio. 🇺🇸🤝🇨🇴 Como socio confiable y con décadas de experiencia liderando la lucha contra el crimen organizado, Colombia recibió al comandante de @Southcom, el General Francis L. Donovan, en un recorrido estratégico por Bogotá, Tumaco, Tolemaida y la frontera en San Lorenzo, Ecuador. El General Donovan se reunió con el ministro de Defensa, Jorge Eduardo Mora, el comandante de las @FuerzasMilCol, Mayor General Erick Rodríguez Aparicio, y altos mandos de la @FuerzaAereaCol y el @COL_EJERCITO que participan en operaciones para desmantelar las redes del narcotráfico en distintas regiones del país. 🪖 A través de la Coalición de las Américas contra los Carteles (A3C), reafirmamos un frente unido para combatir el narcoterrorismo. ¡Una alianza más fuerte para una región más segura! 💪🌎 @mindefensa @DeptofWar @WHAAsstSecty @USAenEspanol
- Sep 10, 20267.1x their median
Durante su visita en Colombia, @SecRubio se reunió con el con el presidente @ABDELAESPRIELLA para revitalizar la alianza de más de 200 años entre EE.UU. y Colombia como pilar fundamental para la seguridad y prosperidad de nuestro hemisferio. Además, firmó acuerdos con el canciller colombiano @omarbula sobre minerales críticos y cooperación nuclear civil, lo que impulsa la seguridad de las cadenas de suministro y la innovación energética. @CancilleriaCol ¡Un viaje muy productivo en Colombia, consolidando la duradera amistad entre nuestras dos naciones! 🇺🇸🤝🇨🇴
- Sep 28, 20266.7x their median
El crimen organizado transnacional no tiene fronteras, pero nuestra cooperación tampoco. 🌎🇺🇸🇨🇴🇪🇨 Gracias a la colaboración y coordinación del @FBI con la @PoliciaColombia y oficiales de Ecuador, se les dio apoyo a @FuerzasMilCol para lograr la captura de dos figuras clave en la red de lavado de dinero de 'Los Choneros'. Seguiremos trabajando unidos para desmantelar las finanzas del narcoterrorismo y garantizar que no haya refugios seguros en nuestra región. 🛡️🤝
- Aug 27, 20266.7x their median
Apenas días después del terremoto del 10 de agosto, miembros de nuestro Equipo de Respuesta para Asistencia ante Desastres estuvieron trabajando hombro a hombro con los equipos de rescate locales en las ciudades más damnificadas de Colombia, apoyando incansablemente en las labores de búsqueda y rescate en estructuras colapsadas. Bombero del Equipo 🇺🇸: "Mi corazón está con el pueblo de Colombia. Estamos haciendo todo lo que podemos y estamos felices de ayudarlos".
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 209 interactions against 295K followers, an engagement rate of 0.071%. Measured over 29 original posts, its engagement rate beats 53% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.9K times each, and 3.54% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 29 posts sampled, 93% carry an image or video, 7% are part of a thread and 21% link out. The account's strongest tracked post pulled 10K interactions, about 48x its own typical post. Recurring topics include #nilointentes, #colombia, #dijin.
- What is US Embassy Bogota's engagement rate on X?
- US Embassy Bogota (@USEmbassyBogota) has an engagement rate of 0.071%, based on the median interactions across 29 original posts from the last 30 days against 294,703 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.071%, US Embassy Bogota sits above the 25th percentile of the 201,342 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbassyBogota have real engagement?
- Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USEmbassyBogota post?
- Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 1.9 posts per day across the measured window.