U.S. Embassy Addis engagement report
@USEmbassyAddis - 552K followers on X
Measured over 32 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
A typical post picks up 38 interactions against 552K followers, an engagement rate of 0.007%. Measured over 32 original posts, its engagement rate beats 29% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.342% of those impressions turn into an interaction. That is about 1.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 91% carry an image or video and 28% link out. The account's strongest tracked post pulled 1.1K interactions, about 29x its own typical post. Recurring topics include #freedom250, #exchangealumni, #alcs.
Measured over 32 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #freedom250, #exchangealumni, #alcs.
Compared with accounts its own size
U.S. Embassy Addis's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, U.S. Embassy Addis sits above the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 18, 202629x their median
Deputy Assistant Secretary of Commerce Mark Mitchell's visit to Addis Ababa was his first — but not his family's. More than 75 years ago, his father, Ralph Flint Mitchell, Jr., was an Ethiopian Airlines pilot and served as personal pilot to Emperor Haile Selassie, accompanying the Emperor, the Empress, and even the royal dog on international travels, including the dedication of the Nile River bridge in May 1950. That history came full circle during DAS Mitchell's meetings in Ethiopia, a quiet reminder that America's partnership with Ethiopia spans generations. Some relationships, just like flights, are meant to go the distance. Check out some of Ralph Mitchell's photos he personally took of Emperor Haile Selassie below! #USinEthiopia
- Aug 7, 20267.1x their median
Congratulations to the Ethiopian Public Health Institute on 100 years of protecting Ethiopians! For over 60 years, the United States has partnered with @EPHIEthiopia to strengthen public health and combat infectious diseases that threaten both Ethiopians and Americans. Here is to another 100 years and to continued U.S.-Ethiopia health cooperation! #USinEthiopia
- Jul 27, 20265.6x their median
Ambassador Massinga visited the official John Deere assembly and service facility in Shashamane. Kegna Agricultural Equipment Manufacturing, a public-private partnership between the Oromia Regional Government and Gedeb Engineering PLC, is helping modernize Ethiopia's agriculture. An iconic American brand, John Deere has delivered more than 4,500 tractors, combines, and implements to Ethiopian farmers through innovative financing, expanding access to high-quality agricultural equipment. #USinEthiopia
- Jul 17, 20265.2x their median
Ambassador Massinga visited Gondar and met with local and regional officials to talk about this iconic city and all it has to offer – from its rich history and UNESCO World Heritage status to its role as a commercial hub and home to the University of Gondar. The Ambassador discussed prospects for peace and the possible opportunities ahead for U.S.-Ethiopian trade and investment. No trip to Gondor would be complete without a tour of the famous Fasil Castle, the 17th-century fortress that earned Gondar the nickname "Camelot of Africa." #USinEthiopia
- Jul 24, 20264.4x their median
Ambassador Massinga co-chaired a Public-Private Dialogue in Addis Ababa on July 23, bringing together the EIC, Ethiopian government ministries, and AmCham Ethiopia to advance commercial diplomacy and expand market access for U.S. companies. Ambassador Massinga stressed that a transparent, predictable business environment is key to unlocking greater U.S. investment, and called on the EIC and private sector to develop a targeted action plan to resolve business bottlenecks. This results-driven partnership reflects the U.S. commitment to accelerating Ethiopia's economic transformation and delivering shared prosperity for both nations. Read more about the dialogue on our website: https://t.co/ilk0QuuXpH #USinEthiopia #CommercialDiplomacy
- Jul 19, 20263.9x their median
Ambassador Massinga toured TB services at the University of Gondar Comprehensive Specialized Referral Hospital last Thursday. Through the $1.466 billion Bilateral Health MOU signed with the Government of Ethiopia in December 2025, the United States provides targeted, temporary lifesaving assistance for TB prevention, care, and treatment. With a treatment success rate exceeding 90%, this program builds Ethiopian ownership of its health systems – reducing long-term reliance on U.S. assistance while protecting Americans from global health threats. By requiring performance and local co-investment, we are building a more self-sufficient Ethiopia while protecting Americans from global health threats and reducing reliance on U.S. assistance. #USinEthiopia
- Jul 29, 20263.7x their median
Ambassador Massinga joined U.S. Africa Command (AFRICOM) General Dagvin Anderson in opening the African Logistics Communications Symposium, the first ever joint symposium held by @USAfricaCommand and the Government of Ethiopia open to senior representatives from more than 40 countries from across Africa. The Ambassador underscored that partnership is built through trust, transparency, and practical cooperation. By strengthening logistics resilience and secure communications, we can improve cooperation and readiness for missions ranging from peacekeeping and regional stability. The United States remains committed to supporting African-led priorities that deliver real, sustainable capability. #USinEthiopia
- Aug 11, 20263.7x their median
Deputy Assistant Secretary of Commerce Mark Mitchell recently visited Ethiopia, engaging Ethiopian leaders across aviation, energy, tech, and critical minerals. From the African Logistics and Communications Symposium to talks on the Bishoftu International Airport project, plus meetings with the AI Institute, Ministry of Mines, Ethiopian Airlines, and power authorities, DAS Mitchell championed lasting partnership over one-off deals. He also met with the American Chamber of Commerce and top U.S. firms — Boeing, GE Aerospace, Bell/Textron, RTX, and Culmen International — all committed to strengthening Ethiopia's long-term industrial capacity. His message: security and prosperity go hand in hand, and real partnerships build stronger institutions and lasting capability. American innovation is ready to help write Ethiopia's next chapter.
- Jul 20, 20263.6x their median
Ambassador Massinga arrived in Hawassa today and met with Sidama Region President Desta Ledamo and Hawassa Deputy Mayor Agana Neto. Sidama is known for its natural beauty, vibrant culture, and expanding investment climate that highlights the results of sustained peace and stability. During his trip, the Ambassador met with the Sidama Region Political Parties Joint Council for an open exchange on building inclusive political participation. The Ambassador and regional leaders discussed several topics of mutual interest: the recent federal elections; Ethiopia’s national dialogue process; and Sidama's growing tourism sector as well as its economic outlook. The U.S. Embassy looks forward to continued partnership with Sidama as it builds on this progress. #USinEthiopia
- Jul 15, 20263.3x their median
Ambassador Massinga visited the Tigray Region to reaffirm the United States’ commitment to peace, stability, and humanitarian recovery. During his visit, the Ambassador met with humanitarian implementers delivering U.S. supported life-saving assistance, emphasizing the need for lasting peace and stability to ensure recipient communities transition away from emergency relief toward long-term self-reliance. He also met with political and civil society leaders to stress the urgent need for dialogue and the full implementation of COHA to secure lasting stability and prevent further conflict in the region.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 38 interactions against 552K followers, an engagement rate of 0.007%. Measured over 32 original posts, its engagement rate beats 29% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.342% of those impressions turn into an interaction. That is about 1.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 32 posts sampled, 91% carry an image or video and 28% link out. The account's strongest tracked post pulled 1.1K interactions, about 29x its own typical post. Recurring topics include #freedom250, #exchangealumni, #alcs.
- What is U.S. Embassy Addis's engagement rate on X?
- U.S. Embassy Addis (@USEmbassyAddis) has an engagement rate of 0.007%, based on the median interactions across 32 original posts from the last 30 days against 552,117 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, U.S. Embassy Addis sits above the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbassyAddis have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USEmbassyAddis post?
- Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 1.2 posts per day across the measured window.