U.S. Embassy Harare engagement report
@USEmbZim - 457K followers on X
Measured over 24 original posts from a 30-day window, last computed on September 22, 2026.
Engagement
A typical post picks up 6 interactions against 457K followers, an engagement rate of 0.001%. Measured over 24 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.179% of those impressions turn into an interaction. That is about 0.673% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 397 interactions, about 66x its own typical post.
Measured over 24 original posts from a 30-day window, last computed on September 22, 2026.
Compared with accounts its own size
U.S. Embassy Harare's engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, U.S. Embassy Harare sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 17% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 438 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 21, 202666x their median
๐บ๐ธ๐ฟ๐ผ American soccer has given Zimbabwean goalkeeper Tatenda Mkuruva opportunities to compete, develop, and take his career further; and now he is using that experience to help young athletes do the same. Since moving to the United States in 2019, Tatenda has become a club captain, helped Michigan Stars FC win the 2022 NISA Championship, and played for Detroit City FC. Through TM Goalkeeping Academy and TM Soccer Action in Michigan, he now provides year-round training and mentorship for young goalkeepers and field players. Experience gained in America. Opportunity shared with the next generation. ๐บ๐ธ๐ฟ๐ผ
- Sep 2, 202659x their median
Jonasi Gomora began as a character in The Polygamist, by Zimbabwean author @SueNyathi. Today, through the reach of American innovation, this story is captivating audiences on screens around the world. ๐ฟ๐ผ๐๐บ๐ธ๐บ On @Netflix , The Polygamist has become a global sensationโreaching No. 1 in 21 countries, entering the Top 10 in 62 countries, and climbing to No. 2 on Netflixโs global non-English TV chart. The series also reached No. 2 in the United States. ๐ฌ That is the power of American technology and innovation. Platforms like Netflix give authentic local stories a global stage, connecting African writers, actors, and filmmakers with millions of viewers across borders and cultures.
- Jun 29, 202639x their median
๐๐ข๐ฆ๐๐๐๐ฐ๐๐๐ง ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ฅ๐ฌ, ๐ญ๐ก๐ข๐ฌ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ข๐ฌ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ. ๐ฟ๐ผ๐บ๐ธ Applications are now open for the 2027โ2028 Hubert H. Humphrey Fellowship Program. The Humphrey Fellowship offers mid-career professionals a fully funded year at a leading U.S. university to strengthen leadership skills, expand professional expertise, and build global networks. Fields of study include: โข Communications and Journalism โข Law and Governance โข Natural Resources Policy โข Public and Economic Policy โข Public Health Policy and Management โข Technology Policy and Management Eligible applicants must: โ Hold a first university degree โ Have at least five years of professional experience โ Be living and working in Zimbabwe โ Demonstrate leadership and public service โ Be fluent in English Take the next step in your professional journey. ๐ Deadline: July 10, 2026 Check the comments section for more information.
- Sep 15, 202637x their median
๐ฟ๐ผ The U.S. Embassy will be closed on September 15 in honor of Munhumutapa Day. Munhumutapa Day commemorates the Mutapa (Munhumutapa) Empire that flourished in Southern Africa from the 15th to 18th centuries. The Embassy will reopen on Wednesday, September 16. https://t.co/gnill96dgE
- Jul 12, 202632x their median
HOME DUB ๐ฆ Tries: Conner Mooneyham Perry Mayo Nathan Den Hoedt Cory Daniel Conversions: Christopher Hilsenbeck Penalties: Luke Carty x3 https://t.co/aY8ohO3I5H
- Aug 26, 202627x their median
Speed, skill, and plenty of excitement filled Thorn Park in Harare as Team USA faced Zimbabwe in an international polocrosse test series. ๐บ๐ธ ๐ Congratulations to Team Zimbabwe on a hard-fought 28โ23 victory in the second test. Both teams delivered an exciting match and great sportsmanship. The series offered a preview of the excitement coming in 2027, when Team USA returns to Harare for the Polocrosse World Cup. ๐บ๐ธ๐ค๐ฟ๐ผ
- Jul 26, 202624x their median
The United States is accelerating ties with Zimbabwe ๐ฟ๐ผ ๐บ๐ธ. The American Chamber of Commerce Zimbabweโs Edge of Impact Conference was about more than technology โ it was about people, conversations & the collaborations that move ideas into action. https://t.co/PlA8K9Qf45
- Aug 24, 202624x their median
American agricultural science is helping Zimbabwean farmers build stronger, more productive herds. ๐บ๐ธ๐๐ฟ๐ผ @USDAโs Foreign Agricultural Service and U.S. Livestock Genetics Export @u_export recently brought the Southern Africa Livestock Genetics Roadshow to Zimbabwe, connecting local farmers and breeders with world-class U.S. bovine genetics and technical expertise. The United States leads the world in bovine genetics exports, with global sales reaching $482 million in 2025. In Zimbabwe, imports of U.S. bovine genetics increased by 35 percent in 2026โdemonstrating growing confidence in American breeding science. Better genetics can improve herd health, productivity, and food security. This is American agricultural leadership in action: sharing trusted science, quality, and expertise that deliver long-term results. ๐๐
- Jul 2, 202621x their median
Sports can change lives. ๐ Ambassador Tremont and Zimbabwean NFL player TJ Maguranyanga brought people together to talk about TJ's own incredible journey from Zimbabwe to American professional football and his plans to grow American football right here at home. Zimbabwe has the talent. Let's build the pathways to turn talent into opportunity. ๐ช #SportForGood
- Jul 10, 202618x their median
๐ Touchdown in Harare! Ambassador Tremont and the U.S. Marines hit the field with some of Zimbabwe's most passionate young athletes for an epic flag football camp organized by Zimbabweโs own TJ Maguranyanga. The energy? Unmatched. The dedication? Incredible. Watch out, NFL โ there's a new generation warming up! ๐
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 457K followers, an engagement rate of 0.001%. Measured over 24 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.179% of those impressions turn into an interaction. That is about 0.673% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 397 interactions, about 66x its own typical post.
- What is U.S. Embassy Harare's engagement rate on X?
- U.S. Embassy Harare (@USEmbZim) has an engagement rate of 0.001%, based on the median interactions across 24 original posts from the last 30 days against 457,218 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, U.S. Embassy Harare sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbZim have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USEmbZim post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 0.87 posts per day across the measured window.