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U.S. Embassy Harare engagement report

@USEmbZim - 457K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 457K followers
Per impression
0.277%
4.7K views on a typical post
Reach
1.03%
of its followers see a post
Typical post
13
interactions (median)
Saved
0.021%
1 bookmarks on a typical post
Posting rate
0.7/day
active 70% of days
Peak time
06:00 UTC
Friday

A typical post picks up 13 interactions against 457K followers, an engagement rate of 0.003%. Measured over 21 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.277% of those impressions turn into an interaction. That is about 1.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video and 14% link out. The account's strongest tracked post pulled 232 interactions, about 18x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 29, 2026.

Compared with accounts its own size

U.S. Embassy Harare's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, U.S. Embassy Harare sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 29, 202618x their median

    𝐙𝐢𝐦𝐛𝐚𝐛𝐰𝐞𝐚𝐧 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬, 𝐭𝐡𝐢𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮. 🇿🇼🇺🇸 Applications are now open for the 2027–2028 Hubert H. Humphrey Fellowship Program. The Humphrey Fellowship offers mid-career professionals a fully funded year at a leading U.S. university to strengthen leadership skills, expand professional expertise, and build global networks. Fields of study include: • Communications and Journalism • Law and Governance • Natural Resources Policy • Public and Economic Policy • Public Health Policy and Management • Technology Policy and Management Eligible applicants must: ✓ Hold a first university degree ✓ Have at least five years of professional experience ✓ Be living and working in Zimbabwe ✓ Demonstrate leadership and public service ✓ Be fluent in English Take the next step in your professional journey. 📅 Deadline: July 10, 2026 Check the comments section for more information.

    150771437K viewsView on X
  • Jul 12, 202615x their median

    HOME DUB 🦅 Tries: Conner Mooneyham Perry Mayo Nathan Den Hoedt Cory Daniel Conversions: Christopher Hilsenbeck Penalties: Luke Carty x3 https://t.co/aY8ohO3I5H

    147305811K viewsView on X
  • Aug 26, 202612x their median

    Speed, skill, and plenty of excitement filled Thorn Park in Harare as Team USA faced Zimbabwe in an international polocrosse test series. 🇺🇸 🐎 Congratulations to Team Zimbabwe on a hard-fought 28–23 victory in the second test. Both teams delivered an exciting match and great sportsmanship. The series offered a preview of the excitement coming in 2027, when Team USA returns to Harare for the Polocrosse World Cup. 🇺🇸🤝🇿🇼

    130240310K viewsView on X
  • Jul 26, 202611x their median

    The United States is accelerating ties with Zimbabwe 🇿🇼 🇺🇸. The American Chamber of Commerce Zimbabwe’s Edge of Impact Conference was about more than technology — it was about people, conversations & the collaborations that move ideas into action. https://t.co/PlA8K9Qf45

    1012616315K viewsView on X
  • Aug 24, 202611x their median

    American agricultural science is helping Zimbabwean farmers build stronger, more productive herds. 🇺🇸🐄🇿🇼 @USDA’s Foreign Agricultural Service and U.S. Livestock Genetics Export @u_export recently brought the Southern Africa Livestock Genetics Roadshow to Zimbabwe, connecting local farmers and breeders with world-class U.S. bovine genetics and technical expertise. The United States leads the world in bovine genetics exports, with global sales reaching $482 million in 2025. In Zimbabwe, imports of U.S. bovine genetics increased by 35 percent in 2026—demonstrating growing confidence in American breeding science. Better genetics can improve herd health, productivity, and food security. This is American agricultural leadership in action: sharing trusted science, quality, and expertise that deliver long-term results. 🌍🐄

    872524640K viewsView on X
  • Jul 2, 20269.5x their median

    Sports can change lives. 🏆 Ambassador Tremont and Zimbabwean NFL player TJ Maguranyanga brought people together to talk about TJ's own incredible journey from Zimbabwe to American professional football and his plans to grow American football right here at home. Zimbabwe has the talent. Let's build the pathways to turn talent into opportunity. 💪 #SportForGood

    9814839.6K viewsView on X
  • Jul 10, 20268.4x their median

    🏈 Touchdown in Harare! Ambassador Tremont and the U.S. Marines hit the field with some of Zimbabwe's most passionate young athletes for an epic flag football camp organized by Zimbabwe’s own TJ Maguranyanga. The energy? Unmatched. The dedication? Incredible. Watch out, NFL — there's a new generation warming up! 🏈

    84168116K viewsView on X
  • Aug 14, 20267.9x their median

    The U.S. Embassy in Harare extends its deepest condolences to those affected by the tragic incident at Lake Kariba. 🇺🇸🇿🇼

    90121016K viewsView on X
  • Aug 19, 20266.8x their median

    In America, athletes from around the world can compete at the highest levels, make an impact beyond the field, and inspire the next generation. TJ Maguranyanga’s path reflects the power of opportunity. By introducing flag football to children in Zimbabwe, he is sharing his passion for the game and inspiring young athletes to dream bigger. 🌍🏈 Congratulations, TJ, on making it to the Washington @Commanders’ training camp! 👏🏾

    63186211K viewsView on X
  • Jul 23, 20266.2x their median

    The Victoria Falls Stock Exchange is opening new doors for global investors. On the sidelines of American Chamber of Commerce (AmCham)'s Edge of Impact Conference,  Amb Tremont sat down with VFEX Group Chief Executive Officer Justin Bgoni and Head of Markets Robert Mubaiwa to discuss Zimbabwe's evolving investment landscape and opportunities for American capital in the region. From capital markets to critical sectors, the U.S. remains committed to exploring how American investment can help drive shared growth. 🇺🇸🇿🇼

    6793211K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 13 interactions against 457K followers, an engagement rate of 0.003%. Measured over 21 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.7K times each, and 0.277% of those impressions turn into an interaction. That is about 1.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video and 14% link out. The account's strongest tracked post pulled 232 interactions, about 18x its own typical post.

What is U.S. Embassy Harare's engagement rate on X?
U.S. Embassy Harare (@USEmbZim) has an engagement rate of 0.003%, based on the median interactions across 21 original posts from the last 30 days against 456,939 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, U.S. Embassy Harare sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @USEmbZim have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @USEmbZim post?
Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 0.7 posts per day across the measured window.

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