U.S. Embassy in Sri Lanka engagement report
@USEmbSL - 139K followers on X
Measured over 29 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
A typical post picks up 14 interactions against 139K followers, an engagement rate of 0.01%. Measured over 29 original posts, its engagement rate beats 20% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.725% of those impressions turn into an interaction. That is about 1.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 29 posts sampled, 93% carry an image or video, 59% are part of a thread and 31% link out. The account's strongest tracked post pulled 49 interactions, about 3.5x its own typical post. Recurring topics include #freedom250, #jobalert, #usbus.
Measured over 29 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #freedom250, #jobalert, #usbus.
Compared with accounts its own size
U.S. Embassy in Sri Lanka's engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, U.S. Embassy in Sri Lanka sits above the 10th percentile of the 201,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 31% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 31% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 689 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 20263.5x their median
Ayubowan, vanakkam, and welcome to Sri Lanka, Deputy Chief of Mission David Myers! 🇺🇸🇱🇰 David brings extensive diplomatic experience across Asia and beyond and joins Ambassador Eric Meyer and our U.S. Embassy team in advancing the U.S.–Sri Lanka partnership. Read more: https://t.co/5wqqYyJLI6 ආයුබෝවන්, නියෝජ්ය දූත මණ්ඩල ප්රධානී ඩේවිඩ් මයර්ස් මහතාණෙනි! 🇺🇸🇱🇰 ශ්රී ලංකාවට ඔබව සාදරයෙන් පිළිගනිමු. ආසියාව සහ ඉන් ඔබ්බට විහිදුණු පුළුල් රාජ්ය තාන්ත්රික අත්දැකීම් සහිත ඩේවිඩ් මහතා, එක්සත් ජනපද-ශ්රී ලංකා හවුල්කාරිත්වය තවදුරටත් ඉදිරියට ගෙන යාම සඳහා එරික් මයර් තානාපතිතුමා සහ අපගේ එක්සත් ජනපද තානාපති කාර්යාල කණ්ඩායම සමඟ එක්වෙයි. வணக்கம், தூதரக பிரதிப் பிரதானியான டேவிட் மயர்ஸ் அவர்களை இலங்கைக்கு வரவேற்கிறோம்! 🇺🇸🇱🇰 ஆசியாவிலும் அதற்கு அப்பாலும் பரந்த இராஜதந்திர அனுபவம் கொண்ட டேவிட், அமெரிக்க-இலங்கை பங்காண்மையினை மேம்படுத்துவதில் தூதுவர் எரிக் மயர் மற்றும் எமது அமெரிக்கத் தூதரக குழுவுடன் இணைந்து கொள்கிறார்.
- Sep 16, 20262.6x their median
Ambassador Eric Meyer met with Deputy Minister of @LkDefence Maj. Gen. (Ret.) Aruna Jayasekara for their first official meeting to discuss the growing U.S.–Sri Lanka defense partnership, including recent U.S. support through the transfer of 10 TH-57 helicopters, a fourth U.S. Coast Guard cutter, and a $4 million advanced satellite communications system for Sri Lanka Navy offshore patrol vessels. The meeting explored ways to build on these capabilities, enhance readiness, strengthen maritime security, and advance shared interests in the Indian Ocean and across the Indo-Pacific.
- Sep 11, 20262.6x their median
On the 25th anniversary of the September 11 attacks, we remember and honor the 2,977 victims who lost their lives. සැප්තැම්බර් 11 ප්රහාරයේ 25 වැනි සංවත්සරය නිමිත්තෙන්, එම ප්රහාරයෙන් ජීවිතක්ෂයට පත් වූ 2,977 දෙනා සිහිපත් කරමින් ඔවුන්ට ගෞරවය පුද කරමු. செப்டம்பர் 11 தாக்குதல்களின் 25ஆவது ஆண்டு நினவுநாளில் நாளில், அதில் உயிரிழந்த 2,977 பேரை நாம் நினைவுகூர்ந்து கௌரவிக்கிறோம்.
- Sep 24, 20262.0x their median
Maritime security depends on knowing—and applying—the rules of the sea. 🇺🇸🇱🇰 Over two weeks, at the Regional Centre for Maritime Studies (RCMS), U.S. and Sri Lankan experts worked together to strengthen practical expertise in international maritime law and build a course that Sri Lankan experts can carry forward themselves. Our Embassy's Senior Defense Official and Defense Attaché LTC Matthew House joined the closing ceremony, marking another investment in the professional expertise that helps our countries protect maritime security and legitimate commerce across the Indian Ocean.
- Sep 19, 20262.0x their median
Meyer 🤝 Myers. Ambassador Eric Meyer welcomed Deputy Chief of Mission David Myers to our embassy team. Under their leadership, we look forward to working with our Sri Lankan friends and partners to advance American interests and a safer, stronger, more prosperous future for both countries. 🇺🇸🇱🇰 මයර් 🤝 මයර්ස්. එරික් මයර් තානාපතිතුමා, නියෝජ්ය දූත මණ්ඩල ප්රධානී ඩේවිඩ් මයර්ස් මහතාව අපගේ තානාපති කාර්යාල කණ්ඩායමට සාදරයෙන් පිළිගත්තේය. ඔවුන්ගේ නායකත්වය යටතේ, ඇමෙරිකානු අභිලාෂයන් ඉදිරියට ගෙන යාමටත්, දෙරටටම වඩාත් ආරක්ෂිත, ශක්තිමත් සහ සමෘද්ධිමත් අනාගතයක් වෙනුවෙන් අපගේ ශ්රී ලාංකික මිතුරන් සහ හවුල්කරුවන් සමඟ එක්ව කටයුතු කිරීමටත් අපි බලාපොරොත්තු වෙමු. 🇺🇸🇱🇰 மயர் 🤝 மயர்ஸ். எமது தூதரக குழுவுடன் இணைந்துகொண்ட தூதரக பிரதிப் பிரதானியான டேவிட் மயர்ஸினை தூதுவர் எரிக் மயர் வரவேற்றார். அவர்களது தலைமையின் கீழ் அமெரிக்காவின் நலன்களை முன்னெடுத்துச் செல்வதற்கும், இரு நாடுகளுக்கும் பாதுகாப்பான, வலிமையான மற்றும் அதிக செழிப்புடைய எதிர்காலத்தை உருவாக்குவதற்கும், எமது இலங்கை நண்பர்கள் மற்றும் பங்காளர்களுடன் இணைந்து பணியாற்றுவதற்கு நாங்கள் ஆவலுடன் எதிர்பார்க்கிறோம். 🇺🇸🇱🇰
- Sep 24, 20261.9x their median
Experts from the @FBI and DOW’s Defense Threat Reduction Agency @doddtra are in Sri Lanka this week working with investigators from 🇱🇰 Sri Lanka, 🇧🇩 Bangladesh, 🇲🇻 Maldives, and 🇳🇵 Nepal to strengthen counterproliferation and financial investigations. By sharpening the ability to follow the money, uncover illicit networks, and disrupt the financing behind dangerous materials and technologies, we’re helping protect our countries—and the wider Indo-Pacific—from shared security threats. 🇺🇸
- Sep 25, 20261.6x their median
Ambassador Meyer welcomed 33 U.S.-exchange alumni from across South and Central Asia to Colombo for the Humphrey Global Policy Dialogue.🇺🇸 🇱🇰 🇮🇳 🇵🇰 🇳🇵 🇧🇩 🇰🇿 🇰🇬 🇹🇯 🇹🇲 🇺🇿 These leaders deepened their expertise in the United States through the State Department’s Humphrey Fellowship. Now they’re putting those connections to work on some of the region’s biggest challenges: security, trade, and strategic infrastructure. With Sri Lanka at the crossroads of vital Indian Ocean trade routes, Colombo is a fitting place for this conversation. Stronger regional connections, secure infrastructure, and open trade routes support American businesses, protect U.S. economic and security interests, and contribute to greater prosperity across the region.
- Sep 18, 2026
📣 #JobAlert: Are you tech savvy, creative, and skilled at turning ideas into polished digital content? The U.S. Embassy in Sri Lanka is hiring a Digital Production Coordinator with hands-on experience in videography, photography, editing and post-production, graphic design, web publishing, and digital analytics. This role requires someone comfortable working with cameras, lighting and audio equipment, editing and design software, and other digital production tools. If you have the technical expertise and creative eye to produce high-quality content from concept to final product, we want to hear from you! Apply by October 2, 2026: https://t.co/45dd5UutCY
- Sep 10, 2026
American businesses depend on reliable ocean shipping to get their products to customers and compete in markets around the world. At the Colombo International Maritime and Logistics Conference, Federal Maritime Commission @FMC_gov Chairman Laura DiBella highlighted the importance of competitive, reliable shipping to U.S. prosperity and Sri Lanka’s important role in keeping trade moving across the Indian Ocean and Indo-Pacific.
- Sep 19, 2026
Back to 1787! 🇺🇸 American Center Colombo Youth Forum members used VR to step into the debates that shaped the U.S. Constitution and explore how its three branches balance power. Constitution Week is a chance to explore the ideas and institutions that have helped American democracy endure for generations.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 139K followers, an engagement rate of 0.01%. Measured over 29 original posts, its engagement rate beats 20% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.725% of those impressions turn into an interaction. That is about 1.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 29 posts sampled, 93% carry an image or video, 59% are part of a thread and 31% link out. The account's strongest tracked post pulled 49 interactions, about 3.5x its own typical post. Recurring topics include #freedom250, #jobalert, #usbus.
- What is U.S. Embassy in Sri Lanka's engagement rate on X?
- U.S. Embassy in Sri Lanka (@USEmbSL) has an engagement rate of 0.01%, based on the median interactions across 29 original posts from the last 30 days against 138,972 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, U.S. Embassy in Sri Lanka sits above the 10th percentile of the 201,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbSL have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USEmbSL post?
- Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 2.57 posts per day across the measured window.