U.S. Embassy Cambodia engagement report
@USEmbPhnomPenh - 236K followers on X
Measured over 8 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 28 interactions against 236K followers, an engagement rate of 0.012%. Measured over 8 original posts, its engagement rate beats 28% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 1.21% of those impressions turn into an interaction. That is about 0.995% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 88% carry an image or video. The account's strongest tracked post pulled 293 interactions, about 10x its own typical post. Recurring topics include #freedom250, #ivlp.
Measured over 8 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #freedom250, #ivlp.
Compared with accounts its own size
U.S. Embassy Cambodia's engagement rate beats 28% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.012%, U.S. Embassy Cambodia sits above the 10th percentile of the 157,632 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 423 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 9, 202610x their median
The Trump Administration is cracking down on cybercrime, fraud, and predatory schemes targeting the American people. The U.S. is sanctioning Transnational Criminal Organization Xinbi Guarantee and two entities that supported its core operations for facilitating cyber scams.
- Aug 7, 20262.9x their median
Defense ties between the United States and Cambodia continue to grow! Admiral Steve Koehler, commander of the @USPacificFleet , met with RCAF Commander General Vong Pisen to discuss new ways our armed forces can work more closely together. Stronger professional relationships build trust, improve coordination between our militaries, and support our shared vision of a free and open Indo-Pacific.
- Sep 16, 20262.8x their median
Today, Secretary Rubio swore in Ambassador Christopher Anderson to lead @USEmbPhnomPenh and drive the next chapter of the U.S.-Cambodia relationship, advancing American interests while supporting a strong and prosperous Cambodia. An Army veteran, Ambassador Anderson will arrive in Phnom Penh focused on expanding trade and investment, strengthening security cooperation, and working with Cambodian partners to dismantle scam networks that steal billions from Americans and people around the world. Please join us in wishing Ambassador Anderson a warm welcome as he prepares for his arrival in the Kingdom!
- Aug 8, 20262.6x their median
Admiral Steve Koehler, commander of the @USPacificFleet, visited Ream Naval Base with Chargé d’Affaires Aleks Zittle and Rear Admiral Mey Dina, marking another important step forward in the U.S.-Cambodia defense partnership. The visit reflected the value of direct communication and practical cooperation between our armed forces. The United States looks forward to expanding this partnership through continued military-to-military engagement that strengthens regional peace, security, and prosperity.
- Aug 13, 20262.0x their median
The United States supports Cambodia’s fight against transnational crime, including online scams. Chargé d'Affaires Aleks Zittle met Minister of Justice Koeut Rith to discuss Cambodia’s implementation of the Law on Combating Online Scams and underscore the importance of investigating and prosecuting the masterminds behind online scams and those who enable these operations to flourish. They discussed the extensive technical assistance the United States is providing to help Cambodia counter the threat posed by transnational criminal groups operating online scam centers in Cambodia. The United States will continue to work with Cambodia to strengthen law enforcement cooperation to protect U.S. citizens and others from these criminal networks.
- Aug 7, 20262.0x their median
The U.S.-Cambodia aviation relationship continues to fly high! ✈️ Chargé d’Affaires Aleks Zittle met with H.E. Mao Havannall, Minister in charge of the State Secretariat of Civil Aviation (SSCA) to discuss Air Cambodia’s historic purchase of $3.2 billion in Boeing aircraft, DFC’s $100 million investment in KTI, SSCA’s plans to build out an air cargo and logistics hub at the new airport, and Cambodia’s progress on Cape Town Convention ratification. From American aircraft and investment to expanding Cambodia’s aviation and logistics capabilities, our growing cooperation is creating opportunities and delivering tangible benefits for the American and Cambodian people alike.
- Jul 29, 20262.0x their median
One year ago, fighting along the Cambodia-Thailand border brought tragic loss of life, displaced families, and uncertainty to communities on both sides of the border. Three months later, President Trump brokered the historic Kuala Lumpur Peace Accords, which established a diplomatic path for ending the fighting and managing long-standing border issues. While work remains, the Accords continue to provide Cambodia and Thailand with practical tools to reduce tensions and prevent a return to conflict, and the United States remains committed to solidifying lasting peace.
- Aug 7, 20261.9x their median
The United States and Cambodia continue to expand practical defense cooperation that strengthens security for both our nations. Chargé d’Affaires Aleks Zittle welcomed Admiral Steve Koehler, commander of the @USPacificFleet, to the U.S. Embassy to discuss ways the United States can support stronger military ties with Cambodia. Together, the United States and Cambodia are building stronger professional ties that support regional security, increase cooperation between our armed forces, and contribute to a more secure and prosperous Indo-Pacific.
- Aug 19, 20261.9x their median
In 2025 alone, Americans lost over $20.8 billion to cyber-enabled crime. President Donald Trump is committed to addressing this problem regardless of where it originates. Under a new directive signed by President Trump, federal law enforcement and top U.S. tech companies are uniting to disrupt overseas criminal networks and shut down predatory online schemes before they reach the United States. Read the full White House Fact Sheet here: https://t.co/lKPoaDR6x1
- Aug 10, 20261.8x their median
The United States is proud to support Cambodia’s unique cultural heritage, ensuring its national treasures are preserved for years to come. Chargé d'Affaires Aleks Zittle met Minister of Culture Dr. Phoeurng Sackona, who expressed deep appreciation for ongoing U.S. support for critical cultural preservation projects, from training the next generation of preservation professionals at Phnom Bakheng to improving digital record-keeping and returning looted artifacts.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 28 interactions against 236K followers, an engagement rate of 0.012%. Measured over 8 original posts, its engagement rate beats 28% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 1.21% of those impressions turn into an interaction. That is about 0.995% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 88% carry an image or video. The account's strongest tracked post pulled 293 interactions, about 10x its own typical post. Recurring topics include #freedom250, #ivlp.
- What is U.S. Embassy Cambodia's engagement rate on X?
- U.S. Embassy Cambodia (@USEmbPhnomPenh) has an engagement rate of 0.012%, based on the median interactions across 8 original posts from the last 30 days against 236,080 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, U.S. Embassy Cambodia sits above the 10th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USEmbPhnomPenh have real engagement?
- Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USEmbPhnomPenh post?
- Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.63 posts per day across the measured window.