U.S. Coast Guard engagement report
@USCG - 746K followers on X
Measured over 26 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 304 interactions against 746K followers, an engagement rate of 0.041%. Measured over 26 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 2.40% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 88% carry an image or video and 50% link out. The account's strongest tracked post pulled 1.8K interactions, about 5.8x its own typical post. Recurring topics include #breaking, #goodsam, #laborday.
Measured over 26 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #breaking, #goodsam, #laborday.
Compared with accounts its own size
U.S. Coast Guard's engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.041%, U.S. Coast Guard sits above the 25th percentile of the 205,782 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 554 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 18, 20265.8x their median
Securing the Arctic Frontier This week, @USCG responded to Chinese research vessels Xue Long and Xue Long 2 as they transited north to the Arctic. Through Operation Frontier Sentinel, Coast Guard Cutter Munro actively monitored these vessels during their transit, ensuring compliance with international law and protecting American sovereignty. Given an increasingly contested Arctic, we remain vigilant and postured to respond to any detected malign activity in this region of increasing strategic importance. Read more: https://t.co/BTGLZLABRn
- Aug 27, 20264.8x their median
7,250 Ibs of cocaine. $54.5M interdicted. 50 NM south of Puerto Rico. On Aug. 22, the crew of USC Richard Dixon (WPC 1113) stopped a go-fast vessel carrying 5 suspected narco-terrorists and 25 bales of contraband, working alongside @CBP Air and Marine Operations. Both field tests came back positive for cocaine — one more shipment that never reached our shores. #USCG
- Sep 27, 20264.8x their median
Sept. 27, 1942: Signalman 1st Class Douglas A. Munro shielded 10 landing craft evacuating nearly 500 Marines from Point Cruz, Guadalcanal. He was killed at 22. Every Marine got off the beach. Commandant Adm. Kevin Lunday paid his respects earlier this month. Munro remains the only Coast Guardsman awarded the Medal of Honor. 84 years. We remember. #USCG @USMC
- Sep 24, 20264.4x their median
Over 25,000 pounds of cocaine. Four vessels in international waters off Central America. USCGC Tampa’s (WMEC 902) boarding team and embarked aircrew interdicted a go-fast vessel hauling 6,800 pounds of cocaine. Four days later, they interdicted two more vessels carrying a combined 15,000 pounds of cocaine. The next day: Another go-fast vessel. Another 3,400+ pounds of cocaine seized. Approximately 9.5 million potentially deadly doses never reached American communities. A new milestone for Operation Pacific Viper: over 262,000 pounds of cocaine seized in the Eastern Pacific. #PacificViper
- Jul 24, 20263.7x their median
An inspiring legacy of sea service. Retiring after an unprecedented 33 continuous years of sea duty from 1993 to 2026, Chief Warrant Officer (CWO) Paul Zado stands as a historic monument to the dedication, resilience, and character of Coast Guard cuttermen. Thank you, CWO Zado, for your steadfast leadership, selfless service, and unwavering commitment to the Coast Guard. Your legacy inspires us all and underscores the strategic importance of the Coast Guard cutter fleet. Fair winds and following seas, shipmate! ⚓🇺🇸 Read the full story here: https://t.co/YohHJoi6jv
- Jul 26, 20263.6x their median
The @USCG conducts Alien Migrant Interdiction Operations (AMIO) to secure our borders and maritime approaches far at sea. We actively detect and deter transnational smugglers, enforcing the law while preventing the tragic loss of life at sea in dangerous, unseaworthy vessels. #USCG #HomelandSecurity #Interdiction #SemperParatus
- Sep 25, 20263.0x their median
Ninth Master Chief Petty Officer of the Coast Guard Frank Welch was laid to rest at Arlington National Cemetery with full military honors on Sept. 18. Following his passing on June 25, we honor his 26 years of service and visionary leadership during a pivotal era of Coast Guard transformation. #USCG #Honor #Respect #DevotionToDuty #SemperParatus
- Sep 14, 20262.9x their median
As a Coast Guard reservist, Jeffrey Palazzo rescued dozens of people from the water when the cargo ship Golden Venture ran aground in 1993. As a New York City firefighter, he gave his life to save others on Sept. 11, 2001. On Sept. 12, 2026, @USCG commissioned its newest Fast Response Cutter, USCGC Jeffrey Palazzo (WPC 1163), in his honor, as well as the memory of all those who made the ultimate sacrifice on 9/11. We are forever grateful. We will never forget. Read more here: https://t.co/fjIqH6a3yZ
- Jul 16, 20262.7x their median
"In a world without gold, we might’ve been heroes." ⚓🏴☠️ The sea calls to many, but the crew of the USCGC Eagle never needed the gold. For us, the ultimate reward has always been saving lives, defending our maritime borders, and ensuring the safe, secure flow of commerce. As #Sail250 comes to a close, we want to thank everyone who came out to learn about our mission, honor our maritime heritage, and support our crews along the way. Fair winds and following seas! 👋
- Sep 11, 20262.6x their median
Twenty-five years later, we remember the victims, heroes and families forever changed by Sept. 11, 2001. 🇺🇸 Coast Guard veteran and New York native Keiyon McCoy was patrolling the Hudson River when the World Trade Center was attacked. In this video, he shares his story from that day, reflecting on the historic response from the Coast Guard, fellow first responders, and the maritime community. We remember. We honor. We will never forget. #September11 #NeverForget #USCG Watch the full interview: https://t.co/LKsYf7PGbZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 304 interactions against 746K followers, an engagement rate of 0.041%. Measured over 26 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 2.40% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 88% carry an image or video and 50% link out. The account's strongest tracked post pulled 1.8K interactions, about 5.8x its own typical post. Recurring topics include #breaking, #goodsam, #laborday.
- What is U.S. Coast Guard's engagement rate on X?
- U.S. Coast Guard (@USCG) has an engagement rate of 0.041%, based on the median interactions across 26 original posts from the last 30 days against 745,807 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.041%, U.S. Coast Guard sits above the 25th percentile of the 205,782 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USCG have real engagement?
- Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USCG post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 1.37 posts per day across the measured window.