USC engagement report
@USC - 169K followers on X
Measured over 30 original posts from a 30-day window, last computed on October 21, 2026.
Engagement
A typical post picks up 10 interactions against 169K followers, an engagement rate of 0.006%. Measured over 30 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.225% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 67% carry an image or video and 43% link out. The account's strongest tracked post pulled 309 interactions, about 31x its own typical post.
Measured over 30 original posts from a 30-day window, last computed on October 21, 2026.
Compared with accounts its own size
USC's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, USC sits above the 10th percentile of the 205,676 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 67% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 245 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 6, 202631x their median
146 years ago today, USC opened its doors to 53 students and 10 teachers. Today, more than 40,000 students and 500,000 alumni are part of the Trojan Family. Here’s to how far we’ve come and to moving the horizon for those who come next. Happy birthday, USC! ❤️💛 https://t.co/yj7dTOm7zn
- Aug 13, 202614x their median
Multiple surgeons told Karen Ross that the surgical removal of her benign meningioma was not possible. That changed when she found the treatment plan she had been looking for at the USC Brain Tumor Center. Read here: https://t.co/nW5waMt010 https://t.co/5mz4z3YEHX
- Aug 20, 202611x their median
Boxes today, memories forever. As move-in week wraps up here at USC, our newest Trojans are ready to make the most of the academic year ahead. https://t.co/uSjOVXOAIP
- Jul 4, 202613x their median
USC is the only university selected to host rare nation-founding documents dating back to 1774. As part of the nation's 250th anniversary celebration, the traveling exhibition invited viewers to reflect on the enduring ideals of life, liberty and the pursuit of happiness. 🇺🇲 Read more: https://t.co/xdrjN6bgJP
- Oct 16, 202610x their median
A historic moment and a new chapter for USC. Today, we celebrated the investiture of @BeongKim as the university’s 13th president. Together, we honor USC’s rich history and look ahead to a bright future for the Trojan Family. Fight On! ✌️ https://t.co/2yZdKPLMtV
- Aug 20, 20269.6x their median
Welcome to a new chapter, Trojans. ✌️Our newest students gathered for New Student Convocation, officially welcoming them into the Trojan Family and marking the start of their USC journeys. Here’s to the first of many unforgettable moments. #WelcomeTrojans https://t.co/FWz1iq6ifQ
- Aug 24, 20268.2x their median
A message from USC President @beongkim as the fall semester kicks off - welcome back, Trojans! Watch here: https://t.co/eurcIWOQiq
- Aug 21, 20265.0x their median
At a time when answers are easier to get than ever, asking the right questions matters even more. At Convocation, USC President @BeongKim challenged the university's newest Trojans to stay curious, question assumptions and follow their questions wherever they lead.✌️Watch here: https://t.co/CJv6hlD4iK #WelcomeTrojans
- Sep 26, 20264.7x their median
What is an investiture? Behind the robes and speeches are longstanding traditions and symbols that connect generations of Trojans. Discover the history and meaning behind USC’s academic traditions as we prepare for the investiture of USC’s 13th president, Beong-Soo Kim (@BeongKim). https://t.co/JEE9kWCne9
- Jul 16, 20265.8x their median
When Kristopher Acevedo faced academic dismissal, he was told, “Maybe college isn’t for you.” Rather than letting those words define him, they inspired him to transform his life, taking him on a path from nearly losing his place in college to a doctorate and a career in higher education. Read here: https://t.co/ktVZ7XjSym
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 10 interactions against 169K followers, an engagement rate of 0.006%. Measured over 30 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.225% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 67% carry an image or video and 43% link out. The account's strongest tracked post pulled 309 interactions, about 31x its own typical post.
- What is USC's engagement rate on X?
- USC (@USC) has an engagement rate of 0.006%, based on the median interactions across 30 original posts from the last 30 days against 168,640 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, USC sits above the 10th percentile of the 205,676 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USC have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USC post?
- Most posts go out around 23:00 UTC, and Thursday is its busiest day, at roughly 1.07 posts per day across the measured window.