Uganda Revenue Authority engagement report
@URAuganda - 391K followers on X
Measured over 71 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 98 interactions against 391K followers, an engagement rate of 0.025%. Measured over 71 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.3K times each, and 2.29% of those impressions turn into an interaction. That is about 1.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 89% carry an image or video and 10% link out. The account's strongest tracked post pulled 631 interactions, about 6.4x its own typical post. Recurring topics include #ffebanno, #developingugandatogether, #urameetsparliament.
Measured over 71 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #ffebanno, #developingugandatogether, #urameetsparliament.
Compared with accounts its own size
Uganda Revenue Authority's engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.025%, Uganda Revenue Authority sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 89% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 464 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 20266.4x their median
Uganda Revenue Authority mourns the passing of His Majesty King Oyo Nyimba Kabamba Iguru Rukidi IV, Omukama of Tooro. Our condolences and heartfelt prayers to the Queen Mother, Royal Family and the People of Tooro Kingdom. May His Majesty the King rest in eternal peace. #RIPKingOyo
- Sep 9, 20266.2x their median
#URAPublicNotice Take note of the changes to the PAYE Return form following the Income Tax (Amendment) ACT, 2026. #DevelopingUgandaTogether #FFeBanno https://t.co/52VR4cOWL0
- Aug 11, 20264.7x their median
#URAPublicNotice The Uganda Revenue Authority wishes to inform the general public that effective July 1st 2025, businesses operating in the sectors listed below are required to use the Electronic Fiscal Receipting and Invoicing Solution (EFRIS) to issue electronic invoices and electronic receipts. Read ⬇️ for more information. #FFeBanno
- Sep 8, 20262.4x their median
If you have a NIN, you have a TIN. Read more 👇to know why your NIN is replacing your TIN. #URAPressScan #FFeBanno https://t.co/IiJsbXVZz3
- Aug 25, 20262.0x their median
#EnforcementAlert 180 bags of Smuggled Pakistan Rice in Disguise as Cassava Impounded. In the plains of Namutumba the URA enforcement uncovered and impounded 180 bags of smuggled bags of rice hiding beneath a layer of dried cassava. But how did this happen? On the evening of 19 August 2026, the Iganga team received intelligence that a vehicle was allegedly carrying several bags of Pakistan rice cleverly concealed beneath dried cassava. The rice had reportedly been hidden at a consolidation store in Namutumba, with the consignment destined for Kampala. The planned route was the Tirinyi Road through Iganga. Unfortunately for the smugglers, someone was apparently watching the watchers. The perpetrators closely monitored the movement of the team’s pickup, seemingly convinced that they had discovered the surveillance. What they did not know was that the team had already put effective counter-intelligence measures in place. Change of route lands them into the taxman. Instead of proceeding through Iganga as planned, the suspects abandoned the main route and turned towards rural roads through Kaliro and Kamuli, apparently hoping to shake off the surveillance. But the chase had already become a game of strategy, and the team was several moves ahead. The Iganga team covertly moved ahead and established an ambush along the anticipated route in Kamuli District. At approximately 3:00 a.m. on 20 August 2026, an Isuzu short chassis truck, registration UBG 574G, was intercepted and brought under control. Thorough verification, confirmed 4.5 tonnes of Pakistan rice in 180 bags, concealed beneath the dried cassava. The incident reveals that smuggling operations can sometimes come dressed in surprisingly ordinary clothing, in this case, arrive under a blanket of cassava. However, the cassava did not fool the intelligence. According to URA, concealment is among the methods commonly used by smugglers to evade detection, and without effective intelligence, such hidden consignments can easily slip through the cracks. Additionally, imported rice from outside the East Africa Community (EAC) is subject to customs duty, standards, inspection and other import requirements. Rice transported without the required customs clearance or concealed to evade tax constitutes a smuggling offence.
- Aug 15, 20261.9x their median
#URAPublicNotice Clearance & removal of goods in the Custom Warehouse and at Naivasha ICD. For more details, read below 👇🏻 #DevelopingUgandaTogether #FFeBanno https://t.co/xpTz9Bcn3J
- Sep 7, 20261.8x their median
"A victory that underscores the authority's unwavering commitment to protecting Uganda's tax base." ~ Commissioner General, John R. Musinguzi @URA_CG says . More details 👇in today's @newvisionwire on Pg. 38 #URAPressScan #FFeBanno https://t.co/k3Augnz6Jz
- Jul 3, 20261.8x their median
Weekends are for catching up. 📖 Catch up on the latest tax amendments and the #URANewsletter. Frame 1: https://t.co/a9hdWawVWP Frame 2: https://t.co/5EvkKsGAr0 #DevelopingUgandaTogether #FFeBanno https://t.co/hWYF3uWN2T
- Sep 29, 20261.6x their median
Arrival of the Commissioner General, John R. Musinguzi @URA_CG ahead of URA’s engagement with Honourable Members of Parliament. #URAMeetsParliament #FFeBanno https://t.co/zHvV7tJS2P
- Aug 20, 20261.6x their median
There are 2 waivers for your business to utilise; 1️⃣ Waiver of tax outstanding as at 30th June, 2016 2️⃣ Waiver of interest and penalty on payment of principal tax. Take a read below ⬇️ #URAPressScan #FFeBanno https://t.co/HVOAAYGtTo
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 98 interactions against 391K followers, an engagement rate of 0.025%. Measured over 71 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.3K times each, and 2.29% of those impressions turn into an interaction. That is about 1.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.7 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 71 posts sampled, 89% carry an image or video and 10% link out. The account's strongest tracked post pulled 631 interactions, about 6.4x its own typical post. Recurring topics include #ffebanno, #developingugandatogether, #urameetsparliament.
- What is Uganda Revenue Authority's engagement rate on X?
- Uganda Revenue Authority (@URAuganda) has an engagement rate of 0.025%, based on the median interactions across 71 original posts from the last 30 days against 391,156 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, Uganda Revenue Authority sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @URAuganda have real engagement?
- Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @URAuganda post?
- Most posts go out around 07:00 UTC, and Tuesday is its busiest day, at roughly 3.73 posts per day across the measured window.