University of Pretoria engagement report
@UPTuks - 398K followers on X
Measured over 47 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 6 interactions against 398K followers, an engagement rate of 0.002%. Measured over 47 original posts, its engagement rate beats 6% of 3,775 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.305% of those impressions turn into an interaction. That is about 0.495% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 531 interactions, about 89x its own typical post. Recurring topics include #universityofpretoria, #womenofup, #degreesdelivered.
Measured over 47 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #universityofpretoria, #womenofup, #degreesdelivered.
Compared with accounts its own size
University of Pretoria's engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,775 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, University of Pretoria sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 19, 202689x their median
Meet Qhawekazi Mazaleni, Miss South Africa and a postgraduate student at the University of Pretoria. Beyond her role as Miss South Africa, Qhawekazi is pursuing her master’s degree in Speech-Language Pathology, where her research focuses on caregivers’ understanding of autism at the time of diagnosis. Her work aims to strengthen parents’ knowledge of autism and highlight the important role that speech-language therapy can play in supporting children and families. Through her postgraduate journey, Qhawekazi is contributing to greater awareness, informed caregiving and more inclusive communities. Her research is a reminder of how postgraduate education can turn knowledge into meaningful change. #UniversityOfPretoria #UPResearchMatters
- Aug 21, 202610x their median
The University of Pretoria congratulates alumnus Clement Manyathela (@TheRealClementM) on the launch of the Clement Manyathela Foundation. We wish him every success as he empowers and inspires the next generation through this important initiative. #ProudlyUP #UniversityOfPretoria
- Aug 20, 20269.5x their median
UP has climbed from 553 to 521 globally in the 2026 Shanghai Rankings, placing fourth in both South Africa and Africa and recording the largest improvement among South African universities. The results reflect UP’s growing research impact as it begins implementing its Thrive UP 2038 strategy. Read more: https://t.co/k9Bzt29T25 #UniversityOfPretoria #ARWU2026 #ProudlyUP
- Aug 22, 20265.8x their median
Meet Dr Maryke Strydom whose research explores a path between health and religion, one where religion and various worldviews intersect in the healing process. Read more in the article ‘The Alchemy of care ’ in issue 13 of UP’s ReSearch magazine https://t.co/5mkP2aeX0h #UniversityOfPretoria #WomensMonth #UPResearchMatters
- Aug 21, 20265.3x their median
Congratulations to UP alumna Pontsho Maruping, named Woman of the Year in Science! A 2006 graduate, Pontsho now leads SARAO as Managing Director. We’re proud of you! #UniversityOfPretoria #WomenInSTEM https://t.co/N08GnJ4qkL
- Aug 27, 20263.7x their median
Remember those who wore the gown before you! Graduation is an opportunity to recognise not only personal success but also the mentors, lecturers, family and friends who kept you going. #SameGownDifferentGenerations #UniversityOfPretoria https://t.co/clDeAJzYTH
- Aug 19, 20263.3x their median
WOMEN WHO INSPIRE: Dr Frost knows what it means to keep going. This year, she ran the Comrades Marathon for #DegreesDelivered, to help graduates access degrees already earned. You can help more graduates receive their degrees, donate here: https://t.co/Ghq19zTD83 #UniversityOfPretoria #UPGivingMatters
- Aug 26, 20263.2x their median
Congratulations to the 25 UP-affiliated honourees recognised among the 2026 @mailandguardian 200 Young South Africans! Your leadership, innovation and impact continue to shape tomorrow. Read more here: https://t.co/BLSgYnUsbG #MG200YSA #UniversityOfPretoria https://t.co/0pqYRwrhK6
- Aug 29, 20262.7x their median
Women are already producing the science – but are their ideas being given the opportunity to travel further? This Women’s Month, Dr Prudence Makhura explores why supporting women beyond scientific discovery and into commercialisation, innovation and entrepreneurship is essential for South Africa’s innovation economy. Read more: https://t.co/20sz7ETnVG #UniversityOfPretoria #WomenInScience #InnovationEconomy
- Aug 25, 20262.7x their median
#WomenOfUP: Helping others find their voice has become a lifelong calling for Dr Carmen Milton, senior lecturer in UP's Department of Speech-Language Pathology and Audiology and Chairperson of the Faculty of Humanities' Transformation Committee. Read more: https://t.co/xA4D2NVtQs #UniversityOfPretoria #WomenInHealthcare
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 398K followers, an engagement rate of 0.002%. Measured over 47 original posts, its engagement rate beats 6% of 3,775 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.305% of those impressions turn into an interaction. That is about 0.495% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 04:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 531 interactions, about 89x its own typical post. Recurring topics include #universityofpretoria, #womenofup, #degreesdelivered.
- What is University of Pretoria's engagement rate on X?
- University of Pretoria (@UPTuks) has an engagement rate of 0.002%, based on the median interactions across 47 original posts from the last 30 days against 398,107 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, University of Pretoria sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UPTuks have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,775 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UPTuks post?
- Most posts go out around 04:00 UTC, and Monday is its busiest day, at roughly 1.87 posts per day across the measured window.