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UOL Esporte engagement report

@UOLEsporte - 1.3M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.001%
of 1.3M followers
Per impression
0.222%
4.1K views on a typical post
Reach
0.3%
of its followers see a post
Typical post
9
interactions (median)
Saved
0.025%
1 bookmarks on a typical post
Posting rate
0.07/day
active 3% of days
Peak time
17:00 UTC
Saturday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 9 interactions against 1.3M followers, an engagement rate of 0.001%. Posts are seen about 4.1K times each, and 0.222% of those impressions turn into an interaction. That is about 0.301% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 511 interactions, about 57x its own typical post. Recurring topics include #brasileirãofeminino, #brasileiraofeminino. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026. Recurring tags: #brasileirãofeminino, #brasileiraofeminino.

Where this sits in the catalog

At 0.001%, UOL Esporte sits below the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 3, 202657x their median

    No "Histórias da Seleção" de hoje, @EstatisticasPVC revela o método de Carlo Ancelotti para treinar pênaltis: uma disputa que analisa até a postura e a tensão do jogador no caminho até a bola. 🇧🇷⚽ @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial 📹 @EstatisticasPVC , para o UOL Esporte na Copa #UOLnaCopa #UOLEsporte #ProduçõesUOL #Seleção #Brasil

    489811314K viewsView on X
  • Jul 4, 202629x their median

    A evolução do futebol do continente africano é inegável, mas o que falta para eles irem mais longe? @maurocezar analisa o paradoxo de seleções cheias de craques na Europa, mas que sofrem com eliminações dramáticas na Copa. @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial 🎥 @maurocezar, para UOL Esporte na Copa #UOLEsporte #UOLNaCopa #produçõesUOL #Marrocos #Egito

    2201032117K viewsView on X
  • Jul 14, 202618x their median

    ⚽️Fim de Papo: "Vídeo de IA de Neymar na Copa de 2030 seria cômico se não fosse trágico" 📌 Durante a Copa, ao vivo após os jogos no Canal UOL, na TV e no YouTube do UOL Esporte #UOL #CanalUOL #UOLEsporte #UOLnaCopa #Brasil #Neymar https://t.co/bZpAAQAdTS

    120636319K viewsView on X
  • Jul 5, 202614x their median

    ⚽Posse de Bola: Juca: A expectativa é de sofrimento 📌 Durante a Copa, ao vivo todos os dias, às 08h30, no Canal UOL na TV e no YouTube do UOL Esporte @c6bank @cocacola_br @casasbahia @hyundaibr @loteriascaixaoficial #UOL #CanalUOL #UOLEsporte #PossedeBola #UOLnaCopa #Brasil https://t.co/3ggY4kWiDU

    10072216.5K viewsView on X
  • Jul 8, 202614x their median

    ⚽Posse de Bola: Argentina x Egito: jogo mais emocionante da Copa? 📌 Durante a Copa, ao vivo todos os dias, às 08h30, no Canal UOL na TV e no YouTube do UOL Esporte @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial #UOL #CanalUOL #UOLEsporte #UOLnaCopa https://t.co/8OKeYtO4nt

    1068909.1K viewsView on X
  • Jul 7, 202610x their median

    ⚽️Fim de Papo: “Segundo gol do Egito foi bem anulado”, diz Ana Paula Oliveira 📌 Durante a Copa, ao vivo após os jogos no Canal UOL, na TV e no YouTube do UOL Esporte #UOL #CanalUOL #UOLEsporte #UOLnaCopa #Argentina #Messi #Egito #Arbitragem https://t.co/Kj1PqzM4yb

    41544310K viewsView on X
  • May 5, 20266.6x their median

    🎉 O UOL tá completando 30 anos em 2026! Desde 1996, a gente conecta brasileiros à internet, entrega jornalismo de qualidade e inova com serviços digitais pra facilitar seu dia a dia. 📸 Instagram: https://t.co/VT8wAI7jh3 🤳 TikTok: https://t.co/Cc8zV9UcIU ▶️ YouTube: https://t.co/OpCEvPWVGQ 📲 Leia: https://t.co/4F3S9hNBqf

    26231052K viewsView on X
  • Jul 6, 20264.2x their median

    ⚽️Fim de Papo: Cristiano Ronaldo tem história impressionante; não na Copa, diz PVC 📌 Durante a Copa, ao vivo após os jogos no Canal UOL, na TV e no YouTube do UOL Esporte #UOL #CanalUOL #UOLEsporte #UOLnaCopa #Portugal #CristianoRonaldo https://t.co/VwwVMTSkv1

    3233011K viewsView on X
  • Jul 5, 20264.2x their median

    Pedersen está fora e Ryerson assume a lateral, mesmo não estando nas melhores condições. O jogador reencontra Vini Jr. após a final da Champions de 2024. 🎥 @EstatisticasPVC , para UOL Esporte na Copa @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial #UOLEsporte #UOLNaCopa #produçõesuol #ViniJr #Noruega #Brasil

    343107.0K viewsView on X
  • Jul 10, 20263.3x their median

    ⚽️Fim de Papo: ‘Brasil de Ancelotti ainda não tem uma identidade como outras seleções possuem’, diz Alicia Klein 📌 Durante a Copa, ao vivo após os jogos no Canal UOL, na TV e no YouTube do UOL Esporte #UOL #CanalUOL #UOLEsporte #UOLnaCopa #Brasil #Ancelotti https://t.co/DgfTP64pVJ

    223506.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#brasileirãofeminino#brasileiraofeminino

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 9 interactions against 1.3M followers, an engagement rate of 0.001%. Posts are seen about 4.1K times each, and 0.222% of those impressions turn into an interaction. That is about 0.301% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Saturday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 511 interactions, about 57x its own typical post. Recurring topics include #brasileirãofeminino, #brasileiraofeminino. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is UOL Esporte's engagement rate on X?
UOL Esporte (@UOLEsporte) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 1,348,373 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, UOL Esporte sits below the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UOLEsporte have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @UOLEsporte post?
Most posts go out around 17:00 UTC, and Saturday is its busiest day, at roughly 0.07 posts per day across the measured window.

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