UOL Esporte engagement report
@UOLEsporte - 1.3M followers on X
Measured over 1 original post from a 30-day window, last computed on October 25, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.6K interactions against 1.3M followers, an engagement rate of 0.116%. Posts are seen about 851K times each, and 0.183% of those impressions turn into an interaction. That is about 63.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.6K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 25, 2026.
Where this sits in the catalog
At 0.116%, UOL Esporte sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 518 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 2026
Por R$ 100 mil e em até 10 dias, ex-jogadores recebiam pelo correio licenças de técnico da ATFA, a escola de treinadores da Argentina. Era só pagar, sem fazer curso ou prova. Só que os documentos eram falsos. O UOL obteve áudios em que Alejandro Mancuso, ex-volante de Palmeiras e Flamengo, oferecia o "trâmite urgente". Thiago Silva, Roberto Carlos, Petkovic, Felipe Melo, Diego Lugano e outros craques confirmaram a negociação. Mancuso nega. Leia a reportagem completa de Joanna De Assis em https://t.co/zQXxHne5tT
- Jul 3, 2026
No "Histórias da Seleção" de hoje, @EstatisticasPVC revela o método de Carlo Ancelotti para treinar pênaltis: uma disputa que analisa até a postura e a tensão do jogador no caminho até a bola. 🇧🇷⚽ @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial 📹 @EstatisticasPVC , para o UOL Esporte na Copa #UOLnaCopa #UOLEsporte #ProduçõesUOL #Seleção #Brasil
- Jul 4, 2026
A evolução do futebol do continente africano é inegável, mas o que falta para eles irem mais longe? @maurocezar analisa o paradoxo de seleções cheias de craques na Europa, mas que sofrem com eliminações dramáticas na Copa. @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial 🎥 @maurocezar, para UOL Esporte na Copa #UOLEsporte #UOLNaCopa #produçõesUOL #Marrocos #Egito
- Jul 14, 2026
⚽️Fim de Papo: "Vídeo de IA de Neymar na Copa de 2030 seria cômico se não fosse trágico" 📌 Durante a Copa, ao vivo após os jogos no Canal UOL, na TV e no YouTube do UOL Esporte #UOL #CanalUOL #UOLEsporte #UOLnaCopa #Brasil #Neymar https://t.co/bZpAAQAdTS
- Jul 5, 2026
⚽Posse de Bola: Juca: A expectativa é de sofrimento 📌 Durante a Copa, ao vivo todos os dias, às 08h30, no Canal UOL na TV e no YouTube do UOL Esporte @c6bank @cocacola_br @casasbahia @hyundaibr @loteriascaixaoficial #UOL #CanalUOL #UOLEsporte #PossedeBola #UOLnaCopa #Brasil https://t.co/3ggY4kWiDU
- Jul 8, 2026
⚽Posse de Bola: Argentina x Egito: jogo mais emocionante da Copa? 📌 Durante a Copa, ao vivo todos os dias, às 08h30, no Canal UOL na TV e no YouTube do UOL Esporte @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial #UOL #CanalUOL #UOLEsporte #UOLnaCopa https://t.co/8OKeYtO4nt
- Jul 7, 2026
⚽️Fim de Papo: “Segundo gol do Egito foi bem anulado”, diz Ana Paula Oliveira 📌 Durante a Copa, ao vivo após os jogos no Canal UOL, na TV e no YouTube do UOL Esporte #UOL #CanalUOL #UOLEsporte #UOLnaCopa #Argentina #Messi #Egito #Arbitragem https://t.co/Kj1PqzM4yb
- May 5, 2026
🎉 O UOL tá completando 30 anos em 2026! Desde 1996, a gente conecta brasileiros à internet, entrega jornalismo de qualidade e inova com serviços digitais pra facilitar seu dia a dia. 📸 Instagram: https://t.co/VT8wAI7jh3 🤳 TikTok: https://t.co/Cc8zV9UcIU ▶️ YouTube: https://t.co/OpCEvPWVGQ 📲 Leia: https://t.co/4F3S9hNBqf
- Jul 5, 2026
Pedersen está fora e Ryerson assume a lateral, mesmo não estando nas melhores condições. O jogador reencontra Vini Jr. após a final da Champions de 2024. 🎥 @EstatisticasPVC , para UOL Esporte na Copa @c6bank, @cocacola_br, @casasbahia, @hyundaibr e @loteriascaixaoficial #UOLEsporte #UOLNaCopa #produçõesuol #ViniJr #Noruega #Brasil
- Jul 6, 2026
⚽️Fim de Papo: Cristiano Ronaldo tem história impressionante; não na Copa, diz PVC 📌 Durante a Copa, ao vivo após os jogos no Canal UOL, na TV e no YouTube do UOL Esporte #UOL #CanalUOL #UOLEsporte #UOLnaCopa #Portugal #CristianoRonaldo https://t.co/VwwVMTSkv1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.6K interactions against 1.3M followers, an engagement rate of 0.116%. Posts are seen about 851K times each, and 0.183% of those impressions turn into an interaction. That is about 63.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.6K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is UOL Esporte's engagement rate on X?
- UOL Esporte (@UOLEsporte) has an engagement rate of 0.116%, based on the median interactions across 1 original posts from the last 30 days against 1,345,398 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.116%, UOL Esporte sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UOLEsporte have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @UOLEsporte post?
- Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.