UNICEF India engagement report
@UNICEFIndia - 1.0M followers on X
Measured over 26 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 22 interactions against 1.0M followers, an engagement rate of 0.002%. Posts are seen about 1.5K times each, and 1.50% of those impressions turn into an interaction. That is about 0.145% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 26 posts sampled, 96% carry an image or video. The account's strongest tracked post pulled 469 interactions, about 21x its own typical post. Recurring topics include #foreverychild, #globalhandwashingday, #poshanabhiyaan.
Measured over 26 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #foreverychild, #globalhandwashingday, #poshanabhiyaan.
Where this sits in the catalog
At 0.002%, UNICEF India sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 4% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 470 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 11, 202621x their median
Welcome to the UNICEF family, Smriti Mandhana. 🩵 UNICEF India is delighted to announce @mandhana_smriti as our newest Celebrity Advocate. Together, we’ll champion the rights and well-being #ForEveryChild. https://t.co/uBMWelocdW
- Oct 22, 202615x their median
ஒன்றிய அரசின் பத்திரிக்கை தகவல் பணியகம் சென்னை (PIB), ஒன்றிய தகவல் ஒலிபரப்புத் துறை அமைச்சகம் மற்றும் யூனிசெஃப் ஆகியவை இணைந்து... இன்றைய தினம் சென்னையில் நடத்திய ஆரம்பகால குழந்தை வளர்ச்சி மற்றும் செயற்கை நுண்ணறிவு மூலமாக கதை சொல்லுதல் ஆகியவை பற்றிய ஊடக பயிற்சி பட்டறையில் கலந்து கொண்டோம். குழந்தைகளின் எட்டு வயது வரை நிகழும் உடல் மற்றும் மன வளர்ச்சி பருவத்தில் அவர்களுக்கு அளிக்கப்படும் ஊட்டச்சத்து, பாதுகாப்பு மற்றும் அக்கறையான கவனிப்பு ஆகியவை அவர்களின் வாழ்நாள் முழுமைக்குமான நல்வாழ்வுக்கு அடித்தளமாக அமைகிறது. இதில் மாண்புமிகு தமிழ்நாடு முதலமைச்சர் அவர்கள் தலைமையிலான அரசு மிகுந்த அக்கறையோடு செயல்பட்டு வருவதை எடுத்து கூறினோம். இது போன்ற பயிற்சி பட்டறைகள் இன்றைய சமூக சூழலுக்கு மிகவும் அவசியமானவை என பாராட்டும் வாழ்த்தும் தெரிவித்தோம். @TVKVijayHQ | @TVKPartyHQ | @TVKHQITWingOffl | @BussyAnand #தமிழகவெற்றிக்கழகம் #TVK
- Sep 25, 20262.9x their median
In Chhattisgarh, Jal Bahinis are transforming community led water management, putting women at the center of water governance and strengthening local ownership of water services. A powerful example of how women and communities can drive lasting change #ForEveryChild @jjmchhattisgarh @jaljeevan_ @ArunSao3 @MoJSDDWS #IndiaInternationalWaterWeek
- Aug 15, 20262.4x their median
From the UNICEF India family, wishing you a happy #IndependenceDay! 🇮🇳 https://t.co/hKdRC3umOt
- Sep 18, 20262.3x their median
A meaningful day in Jalna, Maharashtra, for @ayushmannk, UNICEF India National Ambassador. Seasonal migration uproots children's lives every year, but by meeting determined girls like Bhakti and Rajasmita, the amazing 'Bal Mitras', and their families, this community is building a strong safety net so every child feels protected. This is a commitment we all share—to every child, and to their rights. 💙
- Aug 28, 20262.3x their median
Across villages in Gagari, Ranchi, Shalo Devi walks with purpose — carrying her water testing kit and a commitment to safer, healthier communities. As a trained Jal Sahiya, she tests drinking water for pH, iron, fluoride, hardness, and turbidity, helping families identify unsafe sources and choose safer options. For over a decade, she has supported her community with safe water, functional toilets and better hygiene practices. “People in my village look up to me now. They respect me, and that makes me proud of the work I do,” she says. Women like Shalo Devi are leading change from the front — one household, one water source, one community at a time. #WorldWaterWeek
- Sep 9, 20261.9x their median
The 9th Poshan Maah is here. This month shines a spotlight on what matters most -- diverse diets for women and children, child development, community participation, and collective action. Don't just celebrate nutrition; let’s champion it! Together, let's make nutrition everyone's priority. @MinistryWCD #PoshanMaah2026 #HamariAnganwadiHamariJimmedar
- Aug 20, 20261.9x their median
UNICEF India, along with Hon'ble Minister @_ShreyasiSingh and @UNinIndia, Resident Coordinator @stefan_priesner, joined the Government of Bihar, @BiharPlanning at the #BiharSDGConclave2026 in Patna — a two-day meeting to plan how Bihar accelerates progress on the Sustainable Development Goals by 2030. As a partner to the state, UNICEF supports stronger investment in children's health, learning and protection.
- Sep 16, 20261.8x their median
Health and wellbeing are a priority #ForEveryChild. @jmollerUNICEF, UNICEF India Representative a.i., met with Gayatri Rathore, Principal Secretary, Medical, Health & Family Welfare, Govt. of Rajasthan. The discussion focused on maternal, newborn, child, and adolescent health, addressing equity gaps, strengthening convergence, and opportunities for innovation to improve health outcomes for the most vulnerable. UNICEF India looks forward to its continued partnership with the Govt. of Rajasthan in advancing quality health services for children.
- Oct 10, 20261.7x their median
A decade of progress and a shared commitment to every child’s right to care, protection and justice. At the 11th National Annual Stakeholders’ Consultation, the Supreme Court of India, the @MinistryWCD, and UNICEF India marked 10 years of the Juvenile Justice (Care and Protection of Children) Act. Highlighting the importance of justice for children, Hon’ble Justice Surya Kant, Chief Justice of India, inaugurated an e-Compendium of landmark Supreme Court and High Court judgments delivered under the Juvenile Justice Act between 2015 and 2025. The compendium supports child-centred justice by consolidating rulings that uphold children’s best interests. More than a milestone, the national consultation was a vital platform to reflect on progress, learn from experience and build consensus on the priorities shaping the future of child protection and justice in India. Together, we can protect, support and empower every child.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 22 interactions against 1.0M followers, an engagement rate of 0.002%. Posts are seen about 1.5K times each, and 1.50% of those impressions turn into an interaction. That is about 0.145% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 26 posts sampled, 96% carry an image or video. The account's strongest tracked post pulled 469 interactions, about 21x its own typical post. Recurring topics include #foreverychild, #globalhandwashingday, #poshanabhiyaan.
- What is UNICEF India's engagement rate on X?
- UNICEF India (@UNICEFIndia) has an engagement rate of 0.002%, based on the median interactions across 26 original posts from the last 30 days against 1,008,235 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, UNICEF India sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNICEFIndia have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @UNICEFIndia post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 1.6 posts per day across the measured window.