UN Human Rights engagement report
@UNHumanRights - 6.3M followers on X
Measured over 39 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 218 interactions against 6.3M followers, an engagement rate of 0.003%. Measured over 39 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 42K times each, and 0.523% of those impressions turn into an interaction. That is about 0.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 39 posts sampled, 85% carry an image or video and 85% link out. The account's strongest tracked post pulled 113K interactions, about 610x its own typical post. Recurring topics include #colombia, #globalallianceforhumanrights, #haiti.
Measured over 39 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #colombia, #globalallianceforhumanrights, #haiti.
Compared with accounts its own size
UN Human Rights's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, UN Human Rights sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 85% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 85% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 542 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 7, 2026610x their median
The racist, dehumanising remarks against @KMbappe by Paraguayan Sen. Celeste Amarilla are despicable, regrettably not isolated. States & sports organisations must prevent acts of racism & discrimination, and ensure independent and effective accountability. Social media must also prevent and address racial discrimination on their platforms. https://t.co/TVawwmw3Qo
- Jul 7, 202676x their median
The power of sport must be used to promote equality, dignity & respect, not hatred or dehumanization. Language that dehumanizes people because of their race or ethnic origin has no place in sport or public discourse. @KMbappe #NoToHate https://t.co/oMoiY42R6B
- Oct 9, 202628x their median
What a proud moment for the global human rights movement! Thank you, Navi Pillay, our former UN Human Rights Chief and 2026 @NobelPrize Peace laureate. Navi's career has traced a remarkable arc in the global struggle for universal human rights, from the fight against apartheid to the defence of civilians in conflict zones. Throughout her life’s work, she has spoken truth to power, championing the principle that human rights belong to everyone, everywhere. Learn more: https://t.co/t3Ogjqtmwx
- Oct 1, 202621x their median
#UnitedStates: The case of Christa Pike lays bare multiple reasons why the death penalty should be abolished. The prolonged suffering – physical and mental – arising from multiple failed execution attempts is abhorrent, and cruel. And there are key fair trial questions still unresolved. UN Human Rights Chief @volker_turk calls on the state authorities not to pursue any further attempt to execute Pike. We are also troubled by the increase in the number of executions in the United States. The death penalty has no place in any society.
- Oct 9, 202620x their median
The imposition of institutional sanctions against the International Criminal Court by the Government of the United States of America are “unacceptable,” UN Human Rights Chief @volker_turk calls for immediate measures of protection. “They must not be allowed to have a chilling effect on those working for or with the Court in pursuit of justice. I particularly urge the 125 States Parties to the Rome Statute of the International Criminal Court – a full two-thirds of the international community - to take urgent steps to defend its crucial work and assure its ability to function. They have a particular obligation to protect the institution they have created.” https://t.co/eT4Ogq0zcI
- Jul 30, 202616x their median
#Uganda: UN Human Rights Chief @volker_turk denounces the ongoing crackdown on dissent, erosion of the rule of law, increased military involvement in civilian institutions, and shrinking civic space. He urges the Government to uphold the separation of powers and the rule of law, including by preventing military interference in civil institutions. https://t.co/L3IKEnous2
- Sep 17, 202613x their median
#Türkiye: Very concerned by reports of mass arrests & detention of over 150 LGBTIQ+ individuals and human rights defenders and reports of their ill treatment in detention, and the potential impact this development could have on civic space. @volker_turk urges Turkish authorities to uphold everyone’s human rights without discrimination, including on the basis of sexual orientation or gender identity, and to immediately release those arbitrarily detained.
- Sep 25, 202613x their median
UN Human Rights issues an update of the database of businesses involved in activities in relation to illegal Israeli settlements in occupied West Bank, #Palestine. A total of 214 companies from 11 countries are listed. https://t.co/aM8asO9YrD #HRC63
- Jul 27, 20267.5x their median
“My Office has recorded large-scale violations of international humanitarian law, some possibly amounting to war crimes. Under certain circumstances, they may also constitute crimes under international law.” UN Human Rights Chief @volker_turk concludes visit to #Lebanon, relaying resounding call for accountability and protection. https://t.co/FQokMzvmEG
- Oct 12, 20266.7x their median
UN Human Rights Chief @volker_turk is concerned by the continuing impact of Israeli military operations on civilians in southern Syria. Israeli authorities should cease actions that harass or intimidate civilians in Syrian villages, including raids, restrictions on freedom of movement, detention and destruction of crops. No person may be detained absent proper basis in international law, and the important procedural guarantees under applicable international human rights and humanitarian law that protect any individual taken into custody must be fully respected. https://t.co/A7lUJVbXEv
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 218 interactions against 6.3M followers, an engagement rate of 0.003%. Measured over 39 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 42K times each, and 0.523% of those impressions turn into an interaction. That is about 0.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 39 posts sampled, 85% carry an image or video and 85% link out. The account's strongest tracked post pulled 113K interactions, about 610x its own typical post. Recurring topics include #colombia, #globalallianceforhumanrights, #haiti.
- What is UN Human Rights's engagement rate on X?
- UN Human Rights (@UNHumanRights) has an engagement rate of 0.003%, based on the median interactions across 39 original posts from the last 30 days against 6,324,913 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, UN Human Rights sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNHumanRights have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UNHumanRights post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 1.43 posts per day across the measured window.