اليونسكو engagement report
@UNESCOarabic - 808K followers on X
Measured over 20 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 14 interactions against 808K followers, an engagement rate of 0.002%. Measured over 20 original posts, its engagement rate beats 14% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.328% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 218 interactions, about 16x its own typical post. Recurring topics include #اليونسكو, #العلا, #من_أجل_الشعوب.
Measured over 20 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #اليونسكو, #العلا, #من_أجل_الشعوب.
Compared with accounts its own size
اليونسكو's engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, اليونسكو sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jun 29, 202616x their median
Honoured to welcome His Majesty Sultan Haitham bin Tariq of Oman, to UNESCO marking the first visit by a Sultan of Oman since 1989. This historic visit was an opportunity to underscore the depth of the longstanding cooperation between Oman and @UNESCO, and to reaffirm our shared commitment to preserving cultural heritage, advancing education and promoting sustainable development through dialogue and international cooperation. From World Heritage and intangible heritage to biosphere reserves, UNESCO Chairs and learning cities, Oman shows how tradition and innovation can come together to build bridges and shape the future. I look forward to continuing to strengthen this partnership and advancing our shared priorities together in the years ahead. #ForThePeople
- Aug 23, 20269.5x their median
لغة واحدة، أصوات عديدة. سوف يسلِّط #اليوم_العالمي_للغة_العربية لهذا العام الضوء على قدرة #اللغة_العربية على بناء الصلات بين البشر من مختلف المناطق والثقافات إلى جانب احتضانها أشكالاً متنوعة من التعبير والقصص والتأثيرات الغنية. تابعوا أخبار احتفال اليونسكو لهذا العام وشاركوا فيه، حيث ينظَّم بدعم من مؤسسة سلطان بن عبد العزيز الخيرية @_SBAF_ https://t.co/HvzBf7tTPv
- Jun 2, 20268.7x their median
تندرج حماية التراث في سورية في إطار عملية إعادة البناء. تعمل #اليونسكو في متحف دمشق الوطني على حفظ القطع الثقافية التي أُخليت من متاحف أخرى، وعلى ترميم ورقمنة التراث الوثائقي، وتدريب الخبراء السوريين بدعم من ألمانيا. وتُبذل هذه الجهود بالتعاون الوثيق مع المؤسسات السورية، وهي جزء من خطة عمل أوسع نطاقاً مخصصة لسورية، حيث تعزز القدرة على الصمود وتساند التعافي بواسطة الثقافة والمعارف. للاستزادة: https://t.co/SZ736djZk1 @GermanAmbUNESCO
- Aug 26, 20265.6x their median
بدأت الحكاية في #العلا ثمَّ سافرت إلى مقر اليونسكو في باريس ووصلت بعدها إلى الدورة الثامنة والأربعين للجنة #التراث_العالمي في بوسان. يحتفي معرض "أنا راوٍ: مشاركة قصص من العلا" بالوجوه المحلية التي تعيد إحياء التراث عبر حكاية القصص والحوار وإقامة الروابط الإنسانية. المعرض من تنظيم اليونسكو و@RCU_SA وهو يسلِّط الضوء على القدرة التي يتمتع بها تفسير التراث على يد المجتمع المحلي في تعميق فهمنا للتراث وتعزيز التزامنا بحمايته. 🔗https://t.co/GjsAD4oL8o #48WHC
- Mar 18, 20264.7x their median
الشرق الأوسط: اليونسكو تتخذ أولى التدابير العاجلة في ظلِّ تصاعد العنف. تقدِّم #اليونسكو دعماً عاجلاً في ظلِّ تصاعد العنف في الشرق الأوسط، وهي ترمي من خلاله إلى حماية العاملين في مجال التعليم والمؤسسات التعليمية، وصون المهنيين العاملين في القطاع الثقافي والتراث المعرض للخطر وتعزيز سلامة الصحفيين. تُتخذ حالياً إجراءات ملموسة بالفعل بينما تستمر النقاشات مع الدول الأعضاء من أجل توسيع نطاق التدخلات وتكييفها. https://t.co/yQPrPY5eo1
- Aug 19, 20264.0x their median
It was an honour to meet President Joseph Aoun during my first official visit to Lebanon. I thanked the President for the warm welcome extended to me. Our discussion focused on Lebanon’s recovery and on how @UNESCO can continue working alongside national institutions and all partners across its mandate — from education and culture to science, communication and information. I also had the privilege of formally presenting the certificate of inscription of Mount Amel on the UNESCO #WorldHeritage List. I also paid tribute to the resilience of the Lebanese people, and to the richness and diversity that have long made Lebanon such an important voice within the UNESCO family. As a founding Member State, Lebanon holds a special place in our Organization. At this pivotal moment, UNESCO remains firmly engaged alongside the country as it moves from emergency response towards recovery and renewed confidence in the future. #ForThePeople
- Jul 25, 20263.6x their median
🔴عاجل إدراج جديد في قائمة #اليونسكو لـ #التراث_العالمي: محمية العقبة البحرية، #الأردن 🇯🇴. ➡️https://t.co/IvfiWiiWdY #48WHC https://t.co/V2ocdbJP0g
- Jul 13, 20263.4x their median
I am deeply saddened by the passing of the former Amir of Qatar, His Highness Sheikh Hamad bin Khalifa Al Thani. His remarkable leadership leaves an enduring legacy in Qatar and beyond. My deepest condolences to His Highness Sheikh Tamim bin Hamad Al Thani, and the Government and people of Qatar.
- Jun 4, 20262.4x their median
🔴يحدث الآن! ماذا لو تكلمت القطع الثقافية؟ تدعوكم اليونسكو و @RCU_SA إلى التعرف على دور المتاحف ومواقع التراث في التحفيز على التفاهم والحوار. انضموا إلينا لاكتشاف نموذج المتحف الحي الذي أُطلق في #العلا. https://t.co/0bdojsgKNS https://t.co/36ZdQ40gBK
- Jun 8, 20262.4x their median
عيَّن المدير العام لليونسكو @UNESCO_DG خالد العناني، عضواً جديداً في فريق كبار الموظفين الإداريين، وهو نايف الفايز الذي سوف يشغل منصب مساعد المدير العام للثقافة. لمزيد من المعلومات: https://t.co/xO7HJvHuSQ #اليونسكو @nalfayez https://t.co/Y6e6ETEWF5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 808K followers, an engagement rate of 0.002%. Measured over 20 original posts, its engagement rate beats 14% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.328% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 80% link out. The account's strongest tracked post pulled 218 interactions, about 16x its own typical post. Recurring topics include #اليونسكو, #العلا, #من_أجل_الشعوب.
- What is اليونسكو's engagement rate on X?
- اليونسكو (@UNESCOarabic) has an engagement rate of 0.002%, based on the median interactions across 20 original posts from the last 30 days against 808,224 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, اليونسكو sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNESCOarabic have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UNESCOarabic post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.73 posts per day across the measured window.