UNESCO en español 🏛️#Educación #Ciencia #Cultura engagement report
@UNESCO_es - 513K followers on X
Measured over 49 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 51 interactions against 513K followers, an engagement rate of 0.01%. Measured over 49 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 2.13% of those impressions turn into an interaction. That is about 0.467% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video and 98% link out. The account's strongest tracked post pulled 630 interactions, about 12x its own typical post. Recurring topics include #inteligenciaartificial, #papaleónxiv, #ia.
Measured over 49 original posts from a 30-day window, last computed on October 18, 2026. Recurring tags: #inteligenciaartificial, #papaleónxiv, #ia.
Compared with accounts its own size
UNESCO en español 🏛️#Educación #Ciencia #Cultura's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, UNESCO en español 🏛️#Educación #Ciencia #Cultura sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 98% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 98% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 467 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 4, 202612x their median
La #InteligenciaArtificial está transformando la educación. Pero ¿qué significa esto para el profesorado? El Marco de competencias en inteligencia artificial para docentes de la UNESCO establece 15 competencias en cinco ámbitos clave, entre ellos la ética de la IA, la pedagogía y un enfoque centrado en el ser humano. ¿El objetivo? Ayudar al profesorado a aprovechar el potencial de la IA, situando siempre la autonomía humana y los derechos de los docentes en el centro de la educación. Más información: https://t.co/oRfaPozZcV
- Oct 15, 202611x their median
La #InteligenciaArtificial está cada vez más presente en la educación. Pero ¿cómo preparar a los estudiantes para interactuar con ella de forma segura y responsable? El Marco de competencias para estudiantes en materia de IA de la UNESCO propone 12 competencias en cuatro dimensiones, con el objetivo de ayudar a los educadores a integrar la IA en los programas de estudio escolares. Más información: https://t.co/tEp9o3mI33
- Sep 21, 20269.1x their median
La paz no es solo la ausencia de guerra. Depende de la capacidad de las sociedades para afrontar los desacuerdos sin recurrir a la violencia, proteger los derechos humanos y la dignidad, y mantener abierto el diálogo cuando aumentan las tensiones. Hoy, los conflictos, los desplazamientos, la discriminación, los discursos de odio, los retrocesos en materia de derechos y la polarización están fracturando comunidades y erosionando la confianza. En este #DíaDeLaPaz, la UNESCO hace un llamamiento a invertir más en las instituciones, las capacidades y las relaciones que permiten a las sociedades abordar las tensiones antes de que desemboquen en violencia. https://t.co/63CwqWFiDR
- Aug 9, 20267.8x their median
Los sistemas de conocimientos, las lenguas y las culturas de los pueblos indígenas aportan perspectivas inestimables para afrontar los desafíos globales de nuestro tiempo. En este Día Internacional de los Pueblos Indígenas, la UNESCO reafirma su apoyo a los #PueblosIndígenas y su compromiso de seguir trabajando para que sus voces, sus cosmovisiones y su patrimonio vivo sigan fortaleciéndose y transmitiéndose a las generaciones futuras. 🔗 https://t.co/jhbPTeKOiM
- Sep 14, 20266.2x their median
La #IA está avanzando más rápido que las normas destinadas a regularla. La UNESCO está convirtiendo los principios éticos en acciones concretas, desde la Recomendación de 2021 sobre la #ética de la IA hasta herramientas que ayudan a los países a reforzar sus políticas y la gobernanza de la IA. Esta semana, el IV Foro Mundial de la UNESCO sobre la Ética de la IA, celebrado en Riad, reúne a gobiernos, al sector privado, investigadores y a la sociedad civil para contribuir a garantizar que la IA esté al servicio del bien público: https://t.co/ann2ZEJchB
- Sep 24, 20265.7x their median
📅 Mañana la UNESCO recibirá al papa León XIV. Por primera vez en 46 años, un papa visitará la Sede de la UNESCO en París. Una jornada histórica dedicada a la paz, la dignidad humana, los jóvenes y los desafíos de la inteligencia artificial. Sigue en directo la visita del #PapaLeónXIV @Pontifex_es a través de los canales de la UNESCO. 🔗 https://t.co/uaPP5ikKYI
- Oct 5, 20265.6x their median
Fortalecer la educación empieza por fortalecer la profesión docente. Sin embargo, nuevos datos de la UNESCO muestran que, en 2 de cada 5 países analizados, los docentes ganan menos que otros profesionales con cualificaciones comparables, lo que dificulta atraer y retener talento. En este #DíaMundialDeLosDocentes, la UNESCO hace un llamamiento para reforzar el reconocimiento y el apoyo a los 107 millones de docentes que hay en todo el mundo. 🔗 https://t.co/P65EXLdorH #ParaLasPersonas
- Sep 9, 20265.1x their median
La inteligencia artificial está transformando rápidamente la educación, cambiando las formas de aprender, enseñar y evaluar el aprendizaje. Con motivo de la Semana del Aprendizaje Digital, la UNESCO reúne a diferentes actores del ámbito educativo para reflexionar sobre el papel de la IA en la educación y sobre cómo regularla para que esté al servicio de la enseñanza y el aprendizaje. Únete a la conversación: https://t.co/zl0RVr7iFz
- Aug 28, 20264.6x their median
«Yo tengo un sueño». #TalDíaComoHoy, en 1963, Martin Luther King Jr. pronunció unas palabras que marcarían la historia de la lucha contra el racismo y la discriminación. Más de seis décadas después, su mensaje nos recuerda que la igualdad, los derechos humanos y la paz se construyen con nuestras acciones. Descubre el trabajo de la UNESCO para combatir el racismo y la discriminación, defender la dignidad humana y construir una paz duradera: https://t.co/6g895QoX1p
- Oct 17, 20264.5x their median
El #PatrimonioVivo existe porque las personas lo mantienen vivo. En todo el mundo, portadores y practicantes del patrimonio inmaterial, organizaciones de la sociedad civil, instituciones culturales y académicas y autoridades nacionales y locales trabajan conjuntamente para salvaguardarlo, transmitirlo y celebrarlo. Transmitidas de generación en generación, estas tradiciones y prácticas proporcionan a las comunidades un sentido de continuidad y pertenencia. En este Día Internacional del Patrimonio Cultural Inmaterial, la UNESCO reconoce y celebra el patrimonio vivo presente en nuestras comunidades y más allá de ellas: los conocimientos, las prácticas, las técnicas artesanales, las tradiciones culinarias, los rituales, las artes y las costumbres sociales que conectan a personas de distintas generaciones y culturas. 🔗 https://t.co/WwVzyl0rf3 #ParaLasPersonas
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 51 interactions against 513K followers, an engagement rate of 0.01%. Measured over 49 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 2.13% of those impressions turn into an interaction. That is about 0.467% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 49 posts sampled, 100% carry an image or video and 98% link out. The account's strongest tracked post pulled 630 interactions, about 12x its own typical post. Recurring topics include #inteligenciaartificial, #papaleónxiv, #ia.
- What is UNESCO en español 🏛️#Educación #Ciencia #Cultura's engagement rate on X?
- UNESCO en español 🏛️#Educación #Ciencia #Cultura (@UNESCO_es) has an engagement rate of 0.01%, based on the median interactions across 49 original posts from the last 30 days against 513,191 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, UNESCO en español 🏛️#Educación #Ciencia #Cultura sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNESCO_es have real engagement?
- Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UNESCO_es post?
- Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.67 posts per day across the measured window.