UNESCO engagement report
@UNESCO - 5.4M followers on X
Measured over 64 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 163 interactions against 5.4M followers, an engagement rate of 0.003%. Measured over 64 original posts, its engagement rate beats 29% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 0.445% of those impressions turn into an interaction. That is about 0.673% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 64 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 2.7K interactions, about 17x its own typical post. Recurring topics include #forwomeninscience, #forthepeople, #cop17.
Measured over 64 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #forwomeninscience, #forthepeople, #cop17.
Compared with accounts its own size
UNESCO's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, UNESCO sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 23, 202617x their median
On 23 August, we remember the victims and survivors of slavery and acknowledge its enduring legacies. Remembering is an act of collective responsibility and dignity. Through education, research & dialogue, UNESCO works to preserve this memory. https://t.co/HP1WxpnkKx #RememberSlavery
- Aug 7, 20261.9x their median
Heritage is memory. It carries the stories of people. 🏛️ In Syria, UNESCO is preserving 350+ objects at the National Museum of Aleppo while strengthening local expertise to protect the country's rich cultural heritage. Delivered with the University of Florence and Syria's Directorate-General of Antiquities and Museums, with support from Italy. Heritage lives on through the hands that protect it. #ForThePeople @ItalyinSyria @coopita_beirut @Ste_Revagnan 🔗 Learn more: https://t.co/H9XpDJytsZ
- Aug 16, 20261.8x their median
58% of girls and young women have experienced online harassment. Violence doesn't stop at the school gate. It follows them online, affecting their health, confidence and ability to learn. Around the world, UNESCO is helping equip learners with the skills to use technology safely. Learn more: https://t.co/kzZL5bQkeF #ForThePeople #StopBullying #EndViolence
- Aug 9, 20261.8x their median
Indigenous Peoples' knowledge systems, languages and cultures offer invaluable perspectives for addressing today's global challenges. This International Day of the World's Indigenous Peoples, @UNESCO reaffirms its commitment to supporting #IndigenousPeoples and ensuring that their voices, worldviews and living heritage continue to thrive. 🔗 https://t.co/VWDlOUlWLU #IndigenousPeoplesDay #IndigenousLanguages #UNESCO
- Aug 4, 20261.7x their median
Youth voices are not only important. They are indispensable to the future of #Education. Building on TES+4, @UNESCO is inviting young people to help shape the next chapter of learning through the Global Youth Survey, ensuring that youth perspectives are reflected in the #EducationBeyond2030 agenda. Listen to SDG 4 Youth & Student Network Representatives @CSW_JA and @Blessingmentor, and take part here: https://t.co/yY2NQZGcFo @Education2030UN
- Aug 26, 20261.7x their median
Some species have only one place to call home. When those habitats disappear, the species that depend on them are at risk. Protecting UNESCO-designated sites helps safeguard unique forms of life found nowhere else on Earth. Find out more in our latest report: https://t.co/e0fdfC9hyy #ForThePeople #ForNature
- Aug 1, 20261.6x their median
Every two years, countries reaffirm their commitment to safeguarding intangible cultural heritage under the 2003 Convention. H.E. Tomas Guardia Williamson, Ambassador, Permanent Delegate of Panama @PanamaUNESCO to @UNESCO and Chairperson of the Convention’s General Assembly, reflects on why protecting #LivingHeritage means protecting cultural identities — and why inclusion matters. Learn more: https://t.co/HN1zYw9lv8
- Aug 29, 20261.6x their median
196 countries are united by one shared mission: protecting our world's most significant cultural and natural heritage. That is the strength of the #WorldHeritage Convention. Discover more here: https://t.co/iO4B0CiIjW https://t.co/uvwH0yvMbx
- Jul 29, 2026
By 2050, one in four people on Earth will be African. Low- and middle-income countries face a US$97 billion annual education financing gap, US$77 billion of which is in Africa. UNESCO’s Debt and Education package shows why aligning debt solutions with investment in education is essential to turn demographic growth into opportunity. Learn more: https://t.co/krQ3dJajQT #TransformingEducation #FundEducation
- Jul 28, 2026
#48WHC has concluded in Busan with 25 new sites inscribed on the #WorldHeritage List — including first-time inscriptions from Comoros, São Tomé and Príncipe, and South Sudan. Hear from Lazare Eloundou Assomo, Director of the World Heritage Centre, on why global cooperation remains key to protecting our shared heritage #ForThePeople. Learn more: https://t.co/qx8OkF72qG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 163 interactions against 5.4M followers, an engagement rate of 0.003%. Measured over 64 original posts, its engagement rate beats 29% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 0.445% of those impressions turn into an interaction. That is about 0.673% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 64 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 2.7K interactions, about 17x its own typical post. Recurring topics include #forwomeninscience, #forthepeople, #cop17.
- What is UNESCO's engagement rate on X?
- UNESCO (@UNESCO) has an engagement rate of 0.003%, based on the median interactions across 64 original posts from the last 30 days against 5,441,414 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, UNESCO sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNESCO have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UNESCO post?
- Most posts go out around 04:00 UTC, and Sunday is its busiest day, at roughly 2.5 posts per day across the measured window.