UNDP Somalia engagement report
@UNDPSomalia - 231K followers on X
Measured over 21 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 23 interactions against 231K followers, an engagement rate of 0.01%. Measured over 21 original posts, its engagement rate beats 23% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.535% of those impressions turn into an interaction. That is about 1.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video and 86% link out. The account's strongest tracked post pulled 55 interactions, about 2.4x its own typical post. Recurring topics include #southsouthcooperation, #somaliajointfund, #undpinpakistan.
Measured over 21 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #southsouthcooperation, #somaliajointfund, #undpinpakistan.
Compared with accounts its own size
UNDP Somalia's engagement rate beats 23% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, UNDP Somalia sits above the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 86% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 400 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 23, 20262.4x their median
Building Somalia’s next generation of evaluators means investing in local expertise, evidence and learning to strengthen development results. We’re grateful to @SwedeninSomalia for supporting this important work to build evaluation capacity in Somalia and strengthen locally led evidence for better decisions. Read more 👉 https://t.co/GIgUcuCMQa @UNDP-@SomaliPM initiative
- Aug 16, 20262.3x their median
"Somalia is transforming — and Somalia is in its people." Two weeks into the role, UNDP Somalia's new Resident Representative @Chris_Politis reflects on partnership across government, civil society and the private sector, and recommits UNDP to strengthening development gains nationwide and supporting the country's transformation agenda. 🇸🇴
- Sep 10, 20261.9x their median
Today in Mogadishu, as the Minister of Humanitarian & Disaster Management (MOHADM) of South West State met with Mr. @Chris_Politis @UNDPSomalia Resident Representative & his team, together with the Commissioner of Somalia Disaster Management Agency @SoDMA_Somalia. Our discussions emphasized our proposal for @UNDP Somalia to assume the lead role in coordinating the country’s El Niño response and its aftermath, ensuring that recovery efforts are guided by their expertise and aligned with national priorities Building on @UNDP ’s expertise in strengthening Somalia Early Warning systems & extensive Disaster Risk Management trainings will be instrumental to anticipate risks, mitigate impacts, and safeguard vulnerable communities. With UNDP, SODMA and MOHADM at State Level working hand‑in‑hand, Somalia’s preparedness and resilience will be reinforced, ensuring stronger protection against climate shocks.
- Aug 22, 20261.8x their median
H.E. @BihiEgeh, Minister of Finance, held a courtesy meeting with Mr. Christophoros Politis, @UNDPSomalia Resident Representative, to discuss strengthening cooperation and advancing shared development priorities, including the INFF and strategic development initiatives. https://t.co/TKOLijnrGO
- Sep 21, 20261.8x their median
"30% technology, 70% governance." In a Pakistan TV feature on the Somalia-Pakistan learning exchange, UNDP Somalia's Rahmo Hassan explains what actually drives digital transformation success. https://t.co/pvA6eEEuQU https://t.co/BEXoytSem5
- Aug 22, 20261.7x their median
💧 120,000 people in drought-affected communities in #Somalia are set to gain access to sustainable water through solar-powered boreholes. A powerful partnership with the Saudi Fund for Development (@SaudiFund_Dev) is turning investment into water, resilience and hope: https://t.co/NWJmcibr0F
- Sep 17, 20261.6x their median
From Kismayo, UNDP RR @Chris_Politis highlights what locally led development can deliver: stronger communities, peacebuilding and better access to justice. “A grassroots engagement and a bottom-up approach to development is very much needed today.” Supported through the #SomaliaJointFund. Learn more about our work on peace & reconciliation: https://t.co/dfmsKOIdvy On justice reforms: https://t.co/lGvtfMPqvm And on local governance: https://t.co/CIWz388PKz
- Sep 6, 2026
Did you know? In Somalia, more than 95% of disputes are resolved through informal or alternative justice mechanisms. In 2025 alone, 5,300+ disputes were resolved — 200%+ more than in 2024. Thanks to the @EU_in_Somalia and the Netherlands for supporting - through the Somalia Joint Fund- the much-needed training of community mediators. Read more: https://t.co/WbjibrmLi8
- Sep 4, 2026
The National Leadership Academy Somalia (@NLA_Somalia) and the Office of the Prime Minister Somalia (@SomaliPM) recently took part in an Executive Leadership Study Tour in Singapore, exploring approaches to executive education, public sector leadership and lifelong learning. The study tour was supported through the Somalia Transformational Governance Programme (STGP), with generous support from the Swedish International Development Cooperation Agency (@Sida) Our sincere appreciation to Sida and the Office of the Prime Minister for their continued partnership, and to the Lee Kuan Yew School of Public Policy Executive Education (@LKYSch ), Institute for Adult Learning Singapore, NUS-ISS and NUS School of Continuing and Lifelong Education (SCALE) for generously hosting the delegation and sharing their expertise. Read more:https://t.co/8lMHEKaK3U
- Aug 25, 2026
Growing opportunity from the ground up. Findings highlight opportunities to strengthen production, meet market demand and create income. Thanks to @SwedeninSomalia for supporting @NLA_Somalia and @UNDPSomalia. Read more 👉https://t.co/KwmgtbzwvP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 23 interactions against 231K followers, an engagement rate of 0.01%. Measured over 21 original posts, its engagement rate beats 23% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.3K times each, and 0.535% of those impressions turn into an interaction. That is about 1.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 21 posts sampled, 95% carry an image or video and 86% link out. The account's strongest tracked post pulled 55 interactions, about 2.4x its own typical post. Recurring topics include #southsouthcooperation, #somaliajointfund, #undpinpakistan.
- What is UNDP Somalia's engagement rate on X?
- UNDP Somalia (@UNDPSomalia) has an engagement rate of 0.01%, based on the median interactions across 21 original posts from the last 30 days against 231,248 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, UNDP Somalia sits above the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UNDPSomalia have real engagement?
- Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UNDPSomalia post?
- Most posts go out around 07:00 UTC, and Sunday is its busiest day, at roughly 2.43 posts per day across the measured window.