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UHA味覚糖【公式】 engagement report

@UMikakuto - 244K followers on X

Measured over 25 original posts from a 30-day window, last computed on September 10, 2026.

Engagement

Middle of its size range
Per follower
0.223%
of 244K followers
Per impression
2.01%
27K views on a typical post
Reach
11.1%
of its followers see a post
Typical post
541
interactions (median)
Saved
0.078%
21 bookmarks on a typical post
Posting rate
1.07/day
active 60% of days
Peak time
22:00 UTC
Sunday

A typical post picks up 541 interactions against 244K followers, an engagement rate of 0.223%. Measured over 25 original posts, its engagement rate beats 65% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 2.01% of those impressions turn into an interaction. That is about 11.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 25 posts sampled, 84% carry an image or video and 28% link out. The account's strongest tracked post pulled 18K interactions, about 34x its own typical post. Recurring topics include #忍者めし, #uha味覚糖, #松田元太.

Measured over 25 original posts from a 30-day window, last computed on September 10, 2026. Recurring tags: #忍者めし, #uha味覚糖, #松田元太.

Compared with accounts its own size

UHA味覚糖【公式】's engagement rate beats 65% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.223%, UHA味覚糖【公式】 sits above the 50th percentile of the 66,393 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.5%
Engagement rate as a share of followers, across the 66,393 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,924 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video84% of posts+111%+108% to +115%34K
Outbound link28% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 84% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 28% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 172 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 10, 202634x their median

    // みなさん待望の… 「元太めし 元太ソーダ味」発売決定✨ \\ 忍者めしCMキャラクターであり 忍者めし好きの松田元太さん公認の 「元太めし」ができちゃいました😆💖 松田さんのこだわりが詰まった「元太めし 元太ソーダ味」は 8月24日(月)から全国のスーパーやコンビニで発売です🎉 https://t.co/KMhGGyccrc

    13K4.0K1311.4K774K viewsView on X
  • Aug 23, 202623x their median

    // 本日発売📣 「元太めし 元太ソーダ味」✨ \\ 忍者めし好きの松田元太さんのこだわりが詰まった  \ 松田元太公認 / 「元太めし 元太ソーダ味」が新登場❕ レア型はいってるかも!? 本日から全国のスーパーやコンビニで発売🎉 https://t.co/pFjAOTygAH

    9.5K2.6K73473666K viewsView on X
  • Sep 3, 202622x their median

    / 9月3日はグミの日✨ 1日限定プレゼントキャンペーン開催🎁 \ 9名様に3,000円分のUHA味覚糖のグミプレゼント🎉🎉 是非応募してね😆 【応募方法】 ①@UMikakutoをフォロー ②この投稿をに「#グミの日」と「#UHA味覚糖グミ選挙」と 好きなUHA味覚糖のグミブランドを書いて引用リポスト 9/3(木)23:59〆 <規約> https://t.co/mbEdU8sa8F

    3.4K2.5K4955.7K328K viewsView on X
  • Sep 1, 202622x their median

    / 1日限定キャンペーン 9月1日は #防災の日 ⛑⚠️ \ "常温保存可能"で、そのまま食べられる 進化系おにぎり🍙『満腹バー』シリーズを 10個セットで30名様にプレゼント🎁 キャンペーン期間は、本日23:59まで!☑ ▼応募方法 ① @UMikakuto をフォロー ② #満腹バー を付けて、この投稿を引用リポスト 応募規約はこちら👇🏻 https://t.co/kDZsL6jNKV

    2.8K2.7K1666.2K165K viewsView on X
  • Aug 10, 20267.1x their median

    / 新CM公開中✏️ \ 勉強の小腹満たしに、 ハード食感の忍者めしをどうぞ🍇 https://t.co/bjvImo9qwE #松田元太 #忍者めし #UHA味覚糖 https://t.co/zYSM7TmHue

    3.2K6622653K viewsView on X
  • Aug 12, 20266.9x their median

    / 松田元太さん出演 忍者めし新CM もう見た?👀 \ 熟考の末の珍回答。 そして最後の「がんばれ」。 公式サイトでも公開中! 👇ここからチェック! https://t.co/bjvImo9qwE #松田元太 #忍者めし #UHA味覚糖

    3.0K7254493K viewsView on X
  • Aug 7, 20266.8x their median

    / UHAグミサプリKIDS TVCM放送記念‼ X&Instagram Wキャンペーン‼🎉 お子様の栄養バランスサポート&ご褒美に💛 抽選で5名様に「UHAグミサプリKIDS 全5種+コグミ フルーツアソート+コロロ シャインマスカット」をプレゼント!🎁 \ 【応募方法】 ①この投稿に「お子様の食事など生活の中でのお悩み」または 「あったらいいなと思う商品」をコメント ②このアカウント「UHA味覚糖【公式】」をフォロー 8/16(日) 23:59まで たくさんのご応募お待ちしています! Instagramアカウント UHAサプリ【公式】でも同時にキャンペーン実施中📢https://t.co/QijzwQEKzR

    1.0K1.3K1.3K7048K viewsView on X
  • Aug 16, 20265.0x their median

    / #忍者めし 新CM✨ もうクセになってきた? \ 「7103510年」って、 なんと読むでしょう? 一度見たら忘れられない答えと、 最後の「がんばれ」に注目! 👇CMはこちら https://t.co/bjvImo9qwE #松田元太 #忍者めし #UHA味覚糖

    2.2K53071188K viewsView on X
  • Aug 19, 20265.0x their median

    / 勉強や仕事の合間に#忍者めし🍬 \ 集中したいときも、 ちょっと一息つきたいときも。 ハード食感で噛みごたえのある忍者めしで、 がんばれ!✨ #松田元太 #忍者めし #UHA味覚糖 https://t.co/x5ci6hoJpD

    2.2K4872836K viewsView on X
  • Aug 7, 20264.8x their median

    / ✨松田元太さん出演 忍者めし新CM 本日オンエア開始📣 \ 忍者姿の松田さんが勉強に全集中。 珍回答とハードグミを嚙み締める音。 ぜひ音ありでご覧ください! https://t.co/bjvImo9qwE #松田元太 #忍者めし #UHA味覚糖

    2.1K498414434K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#忍者めし#uha味覚糖#松田元太#グミの日#uha味覚糖グミ選挙

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 541 interactions against 244K followers, an engagement rate of 0.223%. Measured over 25 original posts, its engagement rate beats 65% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 2.01% of those impressions turn into an interaction. That is about 11.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 22:00 UTC, and Sunday is the busiest day of the week. Of the 25 posts sampled, 84% carry an image or video and 28% link out. The account's strongest tracked post pulled 18K interactions, about 34x its own typical post. Recurring topics include #忍者めし, #uha味覚糖, #松田元太.

What is UHA味覚糖【公式】's engagement rate on X?
UHA味覚糖【公式】 (@UMikakuto) has an engagement rate of 0.223%, based on the median interactions across 25 original posts from the last 30 days against 244,366 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.223%, UHA味覚糖【公式】 sits above the 50th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UMikakuto have real engagement?
Its engagement rate beats 65% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @UMikakuto post?
Most posts go out around 22:00 UTC, and Sunday is its busiest day, at roughly 1.07 posts per day across the measured window.

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