UK in Somalia🇬🇧🇸🇴 engagement report
@UKinSomalia - 333K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 10, 2026.
Engagement
A typical post picks up 56 interactions against 333K followers, an engagement rate of 0.017%. Measured over 8 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.1K times each, and 0.694% of those impressions turn into an interaction. That is about 2.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video, 13% are part of a thread and 38% link out. The account's strongest tracked post pulled 412 interactions, about 7.4x its own typical post. Recurring topics include #betterlives, #gofargotogether, #chevening.
Measured over 8 original posts from a 30-day window, last computed on October 10, 2026. Recurring tags: #betterlives, #gofargotogether, #chevening.
Compared with accounts its own size
UK in Somalia🇬🇧🇸🇴's engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.017%, UK in Somalia🇬🇧🇸🇴 sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 38% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 278 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 9, 20267.4x their median
Following yesterday's by-election in Holborn and St Pancras, Sagal Abdi-Wali has been elected as a Member of Parliament. Find out more: https://t.co/3A8iLHLfDP https://t.co/No9NrjEEWn
- Jul 12, 20263.1x their median
Different voices, one shared hope for Somalia. 🇸🇴 From poetry and music to media and digital storytelling, Somali creators share their hopes and aspirations for a peaceful and prosperous Somalia. #GoFarGoTogether https://t.co/wkBrJLXeef
- Jul 13, 20263.0x their median
One game, millions united ⚽️ @ayanmoaden reflects on why football means so much to England 🏴 and its unique power to bring people together. #ItsComingHome #GoFarGoTogether 🦁🏆 https://t.co/E1e58OF2su
- Aug 26, 20262.8x their median
🇬🇧 Minister for Development & Africa @kirstyjmcneill met President @HassanSMohamud yesterday at @TheVillaSomalia. They discussed opportunities to strengthen the UK-Somalia partnership, as well as the importance of inclusive political dialogue for a safer, more stable Somalia. https://t.co/PgXCWF8VnJ
- Sep 10, 20262.0x their median
Building resilience for the future. The 🇬🇧 is proud to support @FAOSomalia and partners to restore the Sabuun Barrage, strengthening water security, protecting livelihoods and building resilience to floods and droughts for up to 1.65 million people. #GoFarGoTogether https://t.co/cw126nmiYD
- Aug 12, 20261.9x their median
From Mogadishu to Bristol, and back 🇸🇴🇬🇧 Deputy Ambassador Sally Orr welcomed @brislordmayor Yassin Mohamud, the first person of Somali heritage to serve as Lord Mayor of Bristol, to the British Embassy in Mogadishu. A proud story connecting Somalia 🇸🇴 and the UK 🇬🇧 https://t.co/1yUzxcXxOH
- Aug 27, 20261.8x their median
UK Minister for Development and Africa @kirstyjmcneill visited Mogadishu this week, meeting Somali leaders, and security and humanitarian partners.🤝 From tackling food insecurity to supporting stability, the 🇬🇧 and 🇸🇴 are working together for a safer, more prosperous future. https://t.co/YDvwdKHVap
- Sep 14, 20261.6x their median
Empowering women & girls through sport ⚽️ @CharlesKingFCDO & Sally Orr from @UKinSomalia joined 🇸🇴 women footballers for a game in Mogadishu and met the Somali Football Federation to discuss supporting women & girls through football He also met prominent 🇸🇴 referee @OmarAArtan https://t.co/v1cCczj9jk
- Aug 26, 20261.6x their median
Last year, the UK reached more than 950,000 people in 🇸🇴 with humanitarian and climate resilience support. At a @WFPSomalia warehouse, @kirstyjmcneill heard how 🇬🇧 is working with partners to deliver lifesaving support while helping communities to better withstand future shocks. https://t.co/qJpUMCl3HO
- Sep 23, 2026
Acting early to protect lives and livelihoods. New UK 🇬🇧 humanitarian assistance will help up to 600,000 people in Somalia 🇸🇴 access essential health, nutrition, water and protection services, while strengthening preparedness ahead of anticipated flooding. https://t.co/gbDuUjXvQp
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 56 interactions against 333K followers, an engagement rate of 0.017%. Measured over 8 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.1K times each, and 0.694% of those impressions turn into an interaction. That is about 2.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video, 13% are part of a thread and 38% link out. The account's strongest tracked post pulled 412 interactions, about 7.4x its own typical post. Recurring topics include #betterlives, #gofargotogether, #chevening.
- What is UK in Somalia🇬🇧🇸🇴's engagement rate on X?
- UK in Somalia🇬🇧🇸🇴 (@UKinSomalia) has an engagement rate of 0.017%, based on the median interactions across 8 original posts from the last 30 days against 332,670 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, UK in Somalia🇬🇧🇸🇴 sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UKinSomalia have real engagement?
- Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UKinSomalia post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 1.4 posts per day across the measured window.