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United Democratic Alliance, UDA. engagement report

@UDAKenya - 359K followers on X

Measured over 55 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 359K followers
Per impression
1.67%
2.6K views on a typical post
Reach
0.73%
of its followers see a post
Typical post
44
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.87/day
active 73% of days
Peak time
14:00 UTC
Tuesday

A typical post picks up 44 interactions against 359K followers, an engagement rate of 0.012%. Measured over 55 original posts, its engagement rate beats 37% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.6K times each, and 1.67% of those impressions turn into an interaction. That is about 0.734% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 96% carry an image or video. The account's strongest tracked post pulled 909 interactions, about 21x its own typical post.

Measured over 55 original posts from a 30-day window, last computed on October 5, 2026.

Compared with accounts its own size

United Democratic Alliance, UDA.'s engagement rate beats 37% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, United Democratic Alliance, UDA. sits above the 10th percentile of the 205,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video96% of posts+111%+108% to +115%34K
Outbound link2% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 667 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 16, 202621x their median

    The ongoing construction of the 74-kilometre Mbita–Sindo–Kiabuya–Sori Road in Homabay County. In 1965, Sessional Paper Number 10 was passed in the Cabinet discriminating large sections of Kenya and classifying them as "low potential areas" that do not qualify for government investment, including Homabay County. Under the leadership of President William Ruto, we are correcting these historical injustices. Equality and inclusivity are the drivers of development under the BETA Plan.

    427114252116190K viewsView on X
  • Aug 20, 202612x their median

    From as low as Ksh. 200, start your journey to homeownership in Boma Yangu Machakos Affordable Housing Programme. Dial *832# or visit the website of the State Department for Housing https://t.co/fcTTyP7o6e One ID. One house. Delivering The Plan https://t.co/oss8gRzjZ4

    371747130328K viewsView on X
  • Aug 21, 202611x their median

    Elected UDA Tharaka Nithi County Polling Center Grassroots Officials https://t.co/6bKkAp8iOh

    3904924411K viewsView on X
  • Sep 22, 20269.9x their median

    Press Statement https://t.co/GntvBiHPm1

    195541682024K viewsView on X
  • Sep 24, 20268.5x their median

    UDA Secretary General Sen. Hassan Omar Hassan meets thousands of Mombasa County UDA polling centre officials. https://t.co/LHlfiGo0WZ

    3184011312K viewsView on X
  • Aug 20, 20266.2x their median

    For the first time since the completion of Kasarani International Sports Center in 1987, under the leadership of President William Ruto, Kenya has built an international stadium, Raila Odinga Talanta International Sports City. The facility will aid in nurturing talent and assert Kenya's place in Africa and global sport. The 60,000 seater stadium is complemented by a mini-stadium beside the main arena and will host the 2027 Africa Cup of Nations (AFCON).

    220406510K viewsView on X
  • Aug 16, 20265.7x their median

    Sessional Paper No. 10 of 1965 entrenched historical marginalisation by classifying large parts of Kenya as “low potential areas,” leaving many communities with little government investment for decades. UDA Director of Communication Nathaniel Mong’are says road development has followed the same pattern, with some regions getting far more tarmac than others while many were left behind. The ongoing 6,000KM tarmacking programme has changed the skewed development policy by ensuring roads are spread across the country. Under President William Samoei Ruto , another 28,000KM of roads will be built through the National Infrastructure Fund, connecting communities and opening up parts of the country that have waited for these roads for years.

    13652511016K viewsView on X
  • Aug 22, 20264.8x their median

    Mt. Kenya East has spoken. https://t.co/mbkfDm7vU9

    158252735.5K viewsView on X
  • Aug 13, 20264.6x their median

    In Eldoret City, President William Samoei Ruto matched the love of the people, demonstrating his transformational leadership by staying close to them and sharing in their moments. He engaged residents of Maili Nne and Huruma and inspected the Champions Retail Market, reaffirming his commitment to delivering on the promises made to Kenyans.

    166231416.1K viewsView on X
  • Aug 19, 20264.0x their median

    Delivering The Plan: The iconic Raila Odinga Talanta International Stadium. https://t.co/oALhjAYNpi

    144161536.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 44 interactions against 359K followers, an engagement rate of 0.012%. Measured over 55 original posts, its engagement rate beats 37% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.6K times each, and 1.67% of those impressions turn into an interaction. That is about 0.734% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 55 posts sampled, 96% carry an image or video. The account's strongest tracked post pulled 909 interactions, about 21x its own typical post.

What is United Democratic Alliance, UDA.'s engagement rate on X?
United Democratic Alliance, UDA. (@UDAKenya) has an engagement rate of 0.012%, based on the median interactions across 55 original posts from the last 30 days against 358,781 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, United Democratic Alliance, UDA. sits above the 10th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UDAKenya have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @UDAKenya post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 1.87 posts per day across the measured window.

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