UCC engagement report
@UCC_Official - 268K followers on X
Measured over 33 original posts from a 30-day window, last computed on September 8, 2026.
Engagement
A typical post picks up 48 interactions against 268K followers, an engagement rate of 0.018%. Measured over 33 original posts, its engagement rate beats 33% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.4K times each, and 1.09% of those impressions turn into an interaction. That is about 1.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 33 posts sampled, 100% carry an image or video and 12% link out. The account's strongest tracked post pulled 79 interactions, about 1.6x its own typical post. Recurring topics include #uff2026, #ugandafilmfestival, #uffawards.
Measured over 33 original posts from a 30-day window, last computed on September 8, 2026. Recurring tags: #uff2026, #ugandafilmfestival, #uffawards.
Compared with accounts its own size
UCC's engagement rate beats 33% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, UCC sits above the 25th percentile of the 66,829 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 118.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 12% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 12% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 423 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 20261.6x their median
FESTIVAL CHAMPION - MultiChoice Uganda, a @canalplus Company Through its partnership with the Uganda Film Festival, MultiChoice continues to support the growth, visibility, and appreciation of Uganda’s film industry, creating opportunities for local stories and talent to reach wider audiences. #UFF2026 | #UgandaFilmFestival @MoICT_Ug @UCC_ED @Bbossa @UgandaFilm @MultiChoiceGRP
- Aug 19, 20261.6x their median
EXTENSION OF SUBMISSION DEADLINE The submission deadline for the UCC/UCUSAF ICT Circular Economy and E-Waste Ecosystems Project Call for Proposals has been extended to 4 September 2026 at 11:59 p.m. Eligible organisation's are encouraged to apply. Full Notice: https://t.co/hLbE3uS3bu Full Call for Proposals: https://t.co/MwWnHHmZXp #Connectedug2030 | @UCC_ED
- Aug 31, 20261.5x their median
Postal and courier services support the movement of mail, packages, and other items across Uganda. If you provide delivery services, ensure you obtain the appropriate Postal or Courier Licence and operate in accordance with the regulatory requirements. Apply for your licence via: https://t.co/7QUB8RwoEd #ConnectedUg2030 | #DigitalUganda @MoICT_Ug @UCC_ED @Bbossa
- Sep 2, 20261.5x their median
“As you create content, you exercise your freedom of expression. However, remember that freedom of expression has its limits. Your rights end where your neighbor’s rights begin.” Mr. Daniel Baitwababo, Senior Officer Standards, @UCC_Official, during his presentation, reminded creators to exercise their rights while respecting the rights of others. He also highlighted that @UCC_Official plays a crucial role in regulating content to safeguard the public, prevent harm, and foster national security alongside social stability. #Connectedug2030 | #DigitalCreators | #AcholiSubRegion | @Bbossa | @MoICT_Ug | @ConsumerUCC | @UCC_ED
- Aug 28, 20261.5x their median
BEST DOCUMENTARY FILM WINNER - Ekitiibwa Kyo'lubugo Produced by Mariam Ndagire Kizito #UFF2026 | #UgandaFilmFestival @MoICT_Ug @UCC_ED @Bbossa @UgandaFilm
- Aug 13, 2026
In accordance with @UCC_Official statutory mandate to allocate, standardize, and manage the use of radio frequency spectrum resources in a manner that promotes efficient, equitable, and optimal utilization, the Commission is undertaking targeted interventions to expand access to broadcasting services across Uganda. As part of this effort, the Commission invites applications for radio frequency spectrum reservation, leading to the grant of a broadcasting license and radio frequency spectrum authorization for the establishment and operation of FM broadcasting stations in: 📍 Maracha 📍 Gulu 📍 Kitgum 📍 Abim 📍 Kaabong 📍 Kotido 📍 Hoima 📍 Kisoro This initiative aims to improve access to radio broadcasting services, enhance the dissemination of local content, support community engagement, and promote socio-economic development in underserved areas. Application deadline: 15 September 2026 Applications: https://t.co/t8TytyDcDZ For eligibility requirements, application guidelines and details on the available spectrum, see the full Public Notice. #Connectedug2030 @UCC_ED | @ConsumerUCC | @Bbossa
- Aug 28, 2026
Representing @MoICT_Ug, Rt. Hon. @JustineLumumba, Hon. @JustineNameere (@MoLGUganda), highlighted the growing importance of Uganda’s film industry to national development. In her remarks, she called for collective responsibility among Government, broadcasters, digital platforms, filmmakers, and audiences to strengthen Uganda’s creative industry, while emphasising professionalism, quality, originality, copyright compliance, respect for the law, human dignity, and the protection of children. She reaffirmed the Government’s commitment to working with all stakeholders to sustain the sector’s growth and competitiveness. #UFF2026 | #UgandaFilmFestival @BalaamBarugahar @UCC_ED @Bbossa @UgandaFilm
- Sep 3, 2026
The Uganda Communications Commission @UCC_Official convened a constructive stakeholder engagement today with the leadership of Gulu City and Gulu District at Bomah Hotel in Gulu. This event provided a valuable opportunity for meaningful dialogue focused on the advancement of the communications sector within the region. Participants explored avenues for enhancing collaboration between @UCC_Official and local leadership, as well as identifying potential joint initiatives that could benefit the community. Additionally, the engagement aimed to deepen stakeholders' understanding of @UCC_Official 's mandate, functions, and operational scope, fostering cooperative efforts to promote a more accessible, inclusive, and resilient communications environment in Northern Uganda. #ConnectedUg2030 @UCC_ED | @ConsumerUCC | @Bbossa | @fred_otunnu
- Sep 3, 2026
For creative works to create value, they must reach an audience. UCC has made its Broadcast Rig Van available to filmmakers at no cost, offering an opportunity to reach communities beyond conventional platforms. To use this opportunity, films must be classified by @MediaCouncilUg and include relevant screening permissions, a poster, and a trailer. Interested filmmakers can submit requests to the Office of @UCC_ED. Supporting creators also means helping their work reach audiences and promoting appreciation of Ugandan stories. #ConnectedUg2030 #DigitalUganda @MoICT_Ug @Bbossa @UgandaFilm
- Sep 2, 2026
With digital influence comes great responsibility. Eng. Emmanuel Muyomba, Head Regional Office @UCC_Official , shared vital insights on online safety, data protection, and combating misinformation during the workshop. Stop, Check, Think, and Post, with the rise of AI-generated content, deepfakes, and edited media, creators must verify sources and context before sharing. Don't let the race for engagement override accuracy, dignity, and public safety. #Connectedug2030 | #DigitalCreators | #AcholiSubRegion |@Bbossa | @MoICT_Ug | @ConsumerUCC | @UCC_ED | @Smartideasug
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 48 interactions against 268K followers, an engagement rate of 0.018%. Measured over 33 original posts, its engagement rate beats 33% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.4K times each, and 1.09% of those impressions turn into an interaction. That is about 1.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 33 posts sampled, 100% carry an image or video and 12% link out. The account's strongest tracked post pulled 79 interactions, about 1.6x its own typical post. Recurring topics include #uff2026, #ugandafilmfestival, #uffawards.
- What is UCC's engagement rate on X?
- UCC (@UCC_Official) has an engagement rate of 0.018%, based on the median interactions across 33 original posts from the last 30 days against 268,013 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, UCC sits above the 25th percentile of the 66,829 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UCC_Official have real engagement?
- Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UCC_Official post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 1.67 posts per day across the measured window.