UCC engagement report
@UCC_Official - 270K followers on X
Measured over 50 original posts from a 30-day window, last computed on September 23, 2026.
Engagement
A typical post picks up 52 interactions against 270K followers, an engagement rate of 0.019%. Measured over 50 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.1K times each, and 1.01% of those impressions turn into an interaction. That is about 1.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 1.0K interactions, about 19x its own typical post. Recurring topics include #uff2026, #ugandafilmfestival, #connectedug2030.
Measured over 50 original posts from a 30-day window, last computed on September 23, 2026. Recurring tags: #uff2026, #ugandafilmfestival, #connectedug2030.
Compared with accounts its own size
UCC's engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, UCC sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 16% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 499 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 202619x their median
PUBLIC NOTICE The Uganda Communications Commission (UCC) is inviting written comments from the public regarding the application for the transfer of licences from Capital FM (2015) Limited to Next Media Services Limited and Kin Kariisa. The proposed transaction would result in Next Media Services Limited and Kin Kariisa acquiring 100% ownership and control of Capital FM (2015) Limited, subject to UCC’s consideration and approval. Members of the public are invited to submit any comments regarding the application within 14 days from 14 September 2026. 📩 Comments should be addressed to @UCC_Official through [email protected]. For full details, see the notice below. Link to website: https://t.co/mGDxWeHwxx #ConnectedUg2030 | @UCC_ED | @ConsumerUCC | @nextmediaug | @KKariisa
- Sep 14, 20263.7x their median
PUBLIC NOTICE | LICENCE APPLICATION The Uganda Communications Commission (UCC) is seeking public comments on the licence application by Nexus Green Limited to provide telecom services on a national basis. Members of the public who may have information regarding the applicant’s eligibility are invited to submit their views or comments within 14 days from 14 September 2026. 📩 Comments should be addressed to the Executive Director, UCC, through [email protected]. For full details, please refer to the notice : https://t.co/5Y2QWztABl #ConnectedUg2030 | @UCC_ED | @ConsumerUCC
- Sep 10, 20262.7x their median
PUBLIC NOTICE: APPLICATIONS FOR COMMUNICATIONS LICENCES The Uganda Communications Commission (UCC) has received applications for licences from three applicants seeking to provide communications services in Uganda. The applications cover radio broadcasting and equipment vending/installation services in Apac and Kampala. The Commission invites members of the public to submit any opinions or comments regarding the applicants’ eligibility for licensing within 14 days from 10 September 2026. 📩 Submit comments to: [email protected] 📞 Toll-free: 0800 222 777 For full details on the applicants and the respective applications, see the Public Notice below. Access High resolution File : https://t.co/kpy8gkdkA8 #ConnectedUg2030 | @UCC_Official | @ConsumerUCC | @Bbossa
- Sep 17, 20262.2x their median
Today, the Commission joined partners supporting Season 4 of the #UltimateUniversityQuiz at @isbatkampala, marking another orientation that gathered students, organizers, and partners ahead of a new season of competition, learning, and intellectual engagement. The initiative includes partners such as @BOU_Official , @newvisionwire , @URAuganda , and @TurkishAirlines , supporting a platform that allows university students to test their knowledge, enhance critical thinking, build confidence, and improve communication skills. Representing @UCC_Official , Mr. James Tumusiime, Manager of Public and International Relations, emphasized the Commission’s focus on engaging young people, who are major users of communication and digital services. He urged students to participate actively in their learning, think critically, verify information before sharing, and handle digital platforms responsibly. He also stressed the importance of being aware of their digital footprint, which can impact them well beyond their university years.#ConnectedUg2030 | @UCC_ED
- Sep 10, 20262.1x their median
📢 Mark your calendars. The 10th National Conference on Communications #NCC2026 is taking place on 24–25 September 2026 at @Makerere. Following the theme, “Accelerating Market-Driven Innovation for Uganda’s Development,” #NCC2026 will bring together researchers, ICT professionals, academia, industry and government to share cutting-edge research and explore practical solutions to Uganda’s challenges and connect ideas with opportunities for innovation. 🔗 To attend, register using the link: https://t.co/SZoVqhAoLt @MoICT_Ug | @UCC_ED | @ConsumerUCC | @Makerere
- Sep 16, 20261.7x their median
Building trust. Securing Uganda’s digital future. @UCC_Official today joined the 15th East Africa Information Security Conference (InfoSec 2026) in Kampala, where Eng. Christine Mugimba, Director ICT & Research, representing the Executive Director, delivered the opening keynote. In her remarks, Eng. Mugimba highlighted UCC’s cybersecurity interventions through UG-CERT, including threat detection, incident coordination, security assurance, capacity building and public awareness. She emphasised the need to protect critical communications infrastructure, strengthen threat-information sharing, integrate security into emerging technologies such as AI, 5G and cloud computing, and invest in cybersecurity skills to support a secure and resilient digital ecosystem. Under the theme “Securing the Future through Digital Trust,” the conference runs until 18 September, bringing together regional cybersecurity and technology experts to shape a safer, more resilient digital ecosystem. #EAinfosec2026 | #ConnectedUg2030 | @UCC_ED | @ISACAKampala
- Sep 17, 20261.5x their median
Happy Birthday, Dr. Amina Zawedde @azawedde From the Board, Management and Staff of @UCC_Official , we wish you a wonderful year ahead filled with good health, continued success and fulfilment. #ConnectedUg2030 | @UCC_ED https://t.co/gc7kHrIScD
- Aug 28, 20261.5x their median
FESTIVAL CHAMPION - MultiChoice Uganda, a @canalplus Company Through its partnership with the Uganda Film Festival, MultiChoice continues to support the growth, visibility, and appreciation of Uganda’s film industry, creating opportunities for local stories and talent to reach wider audiences. #UFF2026 | #UgandaFilmFestival @MoICT_Ug @UCC_ED @Bbossa @UgandaFilm @MultiChoiceGRP
- Sep 21, 2026
The Uganda Computer Emergency Response Team (@UgCERT), established within UCC, supports the communications sector through incident response, cyber-threat intelligence and information sharing, cybersecurity awareness, digital forensics, security advisories, vulnerability management, and cyber drills and simulations. #UgCERT helps the sector prepare for cyber threats, understand emerging risks, and coordinate effective responses when incidents occur. It is one part of Uganda’s broader cybersecurity response ecosystem. #ConnectedUg2030 | #DigitalUganda @MoICT_Ug @azawedde @UCC_ED @Bbossa
- Sep 2, 2026
“As you create content, you exercise your freedom of expression. However, remember that freedom of expression has its limits. Your rights end where your neighbor’s rights begin.” Mr. Daniel Baitwababo, Senior Officer Standards, @UCC_Official, during his presentation, reminded creators to exercise their rights while respecting the rights of others. He also highlighted that @UCC_Official plays a crucial role in regulating content to safeguard the public, prevent harm, and foster national security alongside social stability. #Connectedug2030 | #DigitalCreators | #AcholiSubRegion | @Bbossa | @MoICT_Ug | @ConsumerUCC | @UCC_ED
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 52 interactions against 270K followers, an engagement rate of 0.019%. Measured over 50 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.1K times each, and 1.01% of those impressions turn into an interaction. That is about 1.89% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video and 16% link out. The account's strongest tracked post pulled 1.0K interactions, about 19x its own typical post. Recurring topics include #uff2026, #ugandafilmfestival, #connectedug2030.
- What is UCC's engagement rate on X?
- UCC (@UCC_Official) has an engagement rate of 0.019%, based on the median interactions across 50 original posts from the last 30 days against 269,702 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, UCC sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UCC_Official have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UCC_Official post?
- Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 3.13 posts per day across the measured window.