UBA Group engagement report
@UBAGroup - 1.1M followers on X
Measured over 20 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 29 interactions against 1.1M followers, an engagement rate of 0.003%. Posts are seen about 6.3K times each, and 0.464% of those impressions turn into an interaction. That is about 0.589% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video, 20% are part of a thread and 5% link out. The account's strongest tracked post pulled 8.7K interactions, about 301x its own typical post. Recurring topics include #africasglobalbank, #fraudawareness.
Measured over 20 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #africasglobalbank, #fraudawareness.
Where this sits in the catalog
At 0.003%, UBA Group sits below the 10th percentile of the 203,212 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.674% |
| 90th percentile | 2.54% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 5% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 5% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 487 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 17, 2023301x their median
๐๐จ๐งโ๐ญ ๐๐ ๐ ๐ฏ๐ข๐๐ญ๐ข๐ฆ ๐จ๐ ๐๐ซ๐๐ฎ๐๐จ! Check for the Gold verified tick and followers count before you reply to a tweet from any fraudulent page claiming to be an affiliate of UBAGroup on Twitter. ย โ ๏ธ ๐๐ ๐๐ ๐๐๐ ๐ก๐๐ฏ๐ ๐ ๐๐ก๐๐ญ๐ฌ๐๐ฉ๐ฉ ๐๐๐ฉ๐๐ซ๐ญ๐ฆ๐๐ง๐ญ Please disregard posts requesting you to chat on WhatsApp to resolve complaints or enquiries. ย โ ๐๐ ๐๐๐ ๐๐๐๐ 09064791205, 0802262 7204, 08165153534, 08131094494 & others ย ๐ ๐๐ ๐๐๐ ๐ฌ๐ก๐๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ง๐ค๐ข๐ง๐ ๐๐ง๐ ๐๐๐ซ๐ ๐๐๐ญ๐๐ข๐ฅ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ข๐ฆ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ญ๐จ๐ซ๐ฌ ย #AfricasGlobalBank
- Aug 26, 202612x their median
๐ ๐ง๐๐ฐ ๐๐ก๐๐ฉ๐ญ๐๐ซ ๐๐๐ ๐ข๐ง๐ฌ ๐๐ญ ๐๐๐! We welcome Mr. Emmanuel N. Nnorom as the new Group Chairman of United Bank for Africa Plc A seasoned business leader and chartered accountant with over four decades of experience. His relationship with UBA spans more than eight years in senior leadership as MD/CEO of UBA Africa where he led the Groupโs operations across 18 African countries, Group COO and Group CFO; as well as a Non-Executive Director on the UBA Board. With his wealth of experience and understanding of UBAโs journey, Mr. Nnorom takes the helm at an important moment in the Groupโs continued growth across Africa and beyond. Hereโs to a new chapter of growth, impact and possibilities. Welcome, Mr. Nnorom. #AfricasGlobalBank
- Aug 31, 20264.6x their median
๐๐๐๐ค-๐๐จ-๐๐๐ก๐จ๐จ๐ฅ ๐๐๐๐๐ฌ? ๐๐โ๐ฏ๐ ๐๐จ๐ญ ๐๐จ๐ฎ. ๐ From school fees to other essential needs, get access to funds with a UBA Personal Loan at low interest rates. Make your plans happen without putting your back-to-school plans on hold. Get started at https://t.co/17tRl731wx #AfricasGlobalBank #BackToSchool
- Aug 21, 20264.3x their median
๐๐๐ฅ๐๐๐ซ๐๐ญ๐ข๐ง๐ ๐๐ฑ๐๐๐ฅ๐ฅ๐๐ง๐๐ ๐ Excellence is more than achieving great results; it is the commitment to consistently raise the bar. Today, we choose to celebrate our GMAP graduates who challenged themselves, inspired others, and turned possibilities into impact. At UBA Group, we believe that every milestone, every breakthrough, and every moment of going beyond expectations is worth recognising. Because when excellence becomes a culture, achievement becomes a standard. #AfricasGlobalBank #GMAP2026
- Jul 28, 20263.1x their median
๐๐๐ฅ๐๐๐ซ๐๐ญ๐ข๐ง๐ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ ๐๐๐ฒ๐จ๐ง๐ ๐๐จ๐ซ๐๐๐ซ๐ฌ At the National Diaspora Day Celebrations 2026, hosted by the Nigerians in Diaspora Commission (NiDCOM), we reaffirmed our commitment to supporting Nigerians in the diaspora with innovative banking solutions that keep them connected to home while enabling them to contribute meaningfully to Nigeriaโs growth and development. Representing UBA at the event were Mr. Anant Rao, Group Executive, Budget, Performance Management & Strategy, who delivered a goodwill address on behalf of the Bank, reaffirming our commitment to advancing diaspora banking, promoting financial inclusion, and strengthening partnerships that create lasting impact, alongside Mrs. Uzoamaka Oyeka, Group Head, Diaspora and Remittances. We were also honoured to receive a Recognition Award from NiDCOM in acknowledgement of our continued contributions to diaspora engagement and our efforts to connect Africans across the globe through innovative financial solutions. #AfricasGlobalBank
- Aug 21, 20263.0x their median
๐๐ซ๐จ๐ฐ๐ข๐ง๐ ๐๐๐ฅ๐๐ง๐ญ. ๐๐ก๐๐ฉ๐ข๐ง๐ ๐๐๐ซ๐ข๐๐โ๐ฌ ๐ ๐ฎ๐ญ๐ฎ๐ซ๐. ๐ 374 young professionals. One shared ambition: to lead, innovate and make an impact across Africa and beyond. Through 21 cohorts, UBAโs Graduate Management Accelerated Programme has equipped over 5,000 young Africans with the skills, experience and opportunities to build meaningful careers and contribute to Africaโs growth. This is more than a graduate programme. It is an investment in the people who will shape the Africa of tomorrow. We are not just building the future leaders of UBA, we are equipping the next African trailblazers. To our newest GMAP graduates, congratulations. Your journey starts here. #AfricasGlobalBank #GMAP2026 #EmpoweringYoungAfricans
- Sep 7, 20262.9x their median
๐๐ฉ๐๐๐ญ๐ ๐๐จ๐ฎ๐ซ ๐๐ง๐๐จ ๐๐ก๐ ๐๐ข๐ ๐ก๐ญ ๐๐๐ฒ. Always update your account information through the official UBA Self-Service Portal or by visiting any UBA branch. Keep your personal and banking information secure by only using trusted UBA channels whenever you need to make changes to your account. #AfricasGlobalBank
- Aug 26, 20262.8x their median
๐๐๐ง๐ ๐๐จ๐ง๐๐ฒ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐๐๐ซ๐ข๐๐ ๐ข๐ง ๐๐ฎ๐ฌ๐ญ ๐ ๐ ๐๐ฐ ๐๐๐ฉ๐ฌ. With PAPSS on Leo, you can now make seamless cross border transfers across more than 30 African markets, all in just a few taps. To get started, simply say hi to Leo. #AfricasGlobalBank https://t.co/SihDpulgmz
- Sep 29, 20262.8x their median
๐๐๐ซ๐ข๐๐โ๐ฌ ๐๐๐๐ฌ ๐ก๐จ๐ฅ๐ ๐ข๐ฆ๐ฆ๐๐ง๐ฌ๐ ๐ฉ๐จ๐ญ๐๐ง๐ญ๐ข๐๐ฅ, ๐๐ฎ๐ญ ๐ฎ๐ง๐ฅ๐จ๐๐ค๐ข๐ง๐ ๐ข๐ญ ๐ซ๐๐ช๐ฎ๐ข๐ซ๐๐ฌ ๐ฆ๐จ๐ซ๐ ๐ญ๐ก๐๐ง ๐๐๐ฉ๐ข๐ญ๐๐ฅ. At UNGA 2026, our GMD/CEO, Oliver Alawuba, highlighted the importance of access to finance, supportive policies and stronger regional trade in creating an environment where African SMEs can thrive. Swipe through for key insights on unlocking their growth potential. #AfricasGlobalBank #UBAatUNGA2026
- Sep 5, 20262.7x their median
๐๐๐ง๐ค ๐๐ง ๐๐ก๐ ๐๐๐ฒ ๐๐ก๐๐ญ ๐๐จ๐ซ๐ค๐ฌ ๐ ๐จ๐ซ ๐๐จ๐ฎ. Keep your transactions moving everyday without stress. Chat with Leo on Whatsapp, Facebook, Instagram, and iMessage or log on to UBA Internet Banking. No data? No problem, just dial *919# and bank with ease. Bank your way. Bank without the stress. #AfricasGlobalBank
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 29 interactions against 1.1M followers, an engagement rate of 0.003%. Posts are seen about 6.3K times each, and 0.464% of those impressions turn into an interaction. That is about 0.589% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video, 20% are part of a thread and 5% link out. The account's strongest tracked post pulled 8.7K interactions, about 301x its own typical post. Recurring topics include #africasglobalbank, #fraudawareness.
- What is UBA Group's engagement rate on X?
- UBA Group (@UBAGroup) has an engagement rate of 0.003%, based on the median interactions across 20 original posts from the last 30 days against 1,061,360 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, UBA Group sits below the 10th percentile of the 203,212 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UBAGroup have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @UBAGroup post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 1.03 posts per day across the measured window.