U2 engagement report
@U2 - 1.8M followers on X
Measured over 19 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 3.5K interactions against 1.8M followers, an engagement rate of 0.191%. Measured over 19 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 77K times each, and 4.59% of those impressions turn into an interaction. That is about 4.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 23K interactions, about 6.5x its own typical post.
Measured over 19 original posts from a 30-day window, last computed on October 26, 2026.
Compared with accounts its own size
U2's engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 88% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.191%, U2 sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 132 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 26, 20266.5x their median
Back home in Dublin… No better way to spend our 50th anniversary than with the beautiful souls of Grafton Street last night 🇮🇪 https://t.co/5SpMsF6fq4
- Jul 29, 20265.9x their median
Sometimes I would wonder if Glen Hansard really existed…. Seriously, he was such an angelic presence… not otherworldly…in fact, very present this presence… A smiling rascal if you needed him to be… this most musical and mischievous archangel of Ballymun… no airs, plenty of graces... Of course, Glen was the shining star of the Christmas Eve busk… sometimes the only one reminding the rest of us that Christmas began with a refugee born in a manger, which is hardly a step from living on the street. To be utterly yourself by being more interested in others - a clue for any of us trying out different personas. He really was who you thought he was. He could never walk by a person living rough without checking they were OK… and more than that, he worked very hard so that less people had to live on the streets in the first place. When the crowds got bigger and for safety’s sake Glen had to agree to move the busk to a stage kindly provided outside The Gaiety Theatre, he would say 'we’ll give it our best but it’s not a busk if we’re not on the street!’ …because that’s who he was - a performer at eye level in any situation. The stage was a separation he wouldn’t recognize. Of all the grand and gigantic venues he and The Frames played, you sensed the street was his most favoured place to perform. And street people, his favourite audience. Voice of the streets. A choir of angels in one man. The rest of us blessed to stand there beside our very own and very earthed Angel Gabriel… All of us welcome in his choir, whatever shape or form. ….and I’m telling myself this morning that if he never existed, then he can never cease to exist. For me, he will always be everywhere I see a coin spinning into an open guitar case. May you rest in the peace you gave to so many. Bono
- Sep 18, 20265.2x their median
1976-2026 ∞ https://t.co/X91MvWZMDZ
- May 12, 20265.1x their median
Hopped a bus in Mexico City, destination: Street of Dreams. ‘Justice an obsession, love is a procession down the street of dreams’ https://t.co/HZYXw0rDXk
- Sep 25, 20264.9x their median
What a privilege it was to return to Mount Temple where our journey first began, 50 years later, and share the stage with the extraordinary young musicians of Music Generation. ❤️ https://t.co/sohWqkmYOl
- Sep 11, 20263.4x their median
Super Bowl XXXVI. 2002. A tribute to the lives lost on September 11, 2001. https://t.co/GRdl9ElSSh
- Sep 24, 20262.8x their median
New album Carnaval de Luz available 13th November. “Silencio” out now. https://t.co/Fa2Hea7OrT https://t.co/1U42yll9gD
- Jul 2, 20262.4x their median
Somewhere in Mexico City, on a Street of Dreams.. https://t.co/TvjfX2hglG
- Aug 26, 20262.4x their median
Every heart is torn. https://t.co/5zu26akYiz
- May 14, 20262.1x their median
No abandones tus sueños Tus sueños no te abandonarán https://t.co/F6XmXMxOsr
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.5K interactions against 1.8M followers, an engagement rate of 0.191%. Measured over 19 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 77K times each, and 4.59% of those impressions turn into an interaction. That is about 4.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 23K interactions, about 6.5x its own typical post.
- What is U2's engagement rate on X?
- U2 (@U2) has an engagement rate of 0.191%, based on the median interactions across 19 original posts from the last 30 days against 1,844,399 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.191%, U2 sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @U2 have real engagement?
- Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @U2 post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.73 posts per day across the measured window.