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Tv Talk engagement report

@TvTalk_Rai - 108K followers on X

Measured over 24 original posts from a 30-day window, last computed on October 11, 2026.

Engagement

Middle of its size range
Per follower
0.024%
of 108K followers
Per impression
0.829%
3.2K views on a typical post
Reach
2.95%
of its followers see a post
Typical post
26
interactions (median)
Saved
0.016%
0 bookmarks on a typical post
Posting rate
1.33/day
active 37% of days
Peak time
11:00 UTC
Saturday

A typical post picks up 26 interactions against 108K followers, an engagement rate of 0.024%. Measured over 24 original posts, its engagement rate beats 30% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.2K times each, and 0.829% of those impressions turn into an interaction. That is about 2.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 112 interactions, about 4.3x its own typical post. Recurring topics include #tvtalk, #raiplay, #rai3.

Measured over 24 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #tvtalk, #raiplay, #rai3.

Compared with accounts its own size

Tv Talk's engagement rate beats 30% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.024%, Tv Talk sits above the 10th percentile of the 218,826 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.149%
p750.706%
p902.63%
p9982.5%
Engagement rate as a share of followers, across the 218,826 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 21,715 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.149%
75th percentile0.706%
90th percentile2.63%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 223 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 20264.3x their median

    Perché stasera Fabio Canino non sarà seduto fra i giurati di Ballando? #TvTalk è su #RaiPlay 📡 #FabioCanino | #BallandoConLeStelle https://t.co/osEKcMlZvQ

    9957112K viewsView on X
  • Oct 11, 20262.2x their median

    Addio, Wilma 💛 Pioniera della cucina in TV, ha portato per anni nelle case degli italiani ricette, curiosità e buonumore, diventando un volto indimenticabile della televisione italiana. #TvTalk https://t.co/FreRfdYhet

    50520979 viewsView on X
  • Oct 7, 20261.8x their median

    Hai voglia di ballare con lei?! 🎵✨ Dopo il gran parlare di questa estate, finalmente #BallandoConLeStelle è iniziato. E chi meglio della regina del sabato sera per parlarne?! 👑 Scrivi la tua domanda qui sotto! 𝗧𝘃 𝗧𝗮𝗹𝗸 torna sabato, alle 15, su #Rai3 e #RaiPlay 📡 https://t.co/dZiAjq3W1x

    3231203.3K viewsView on X
  • Oct 10, 20261.7x their median

    A Barbara D'Urso manca la conduzione? Milly Carlucci raccomanda a tutti/e la "palestra Rai 1": dove si firma per iscriversi?! #TvTalk è su #RaiPlay 📡 https://t.co/56Ouv9yNKu

    376103.5K viewsView on X
  • Oct 6, 20261.6x their median

    Se ti dico "tv", chi ti viene in mente? #TvTalk è su #RaiPlay 📡 https://t.co/JE7YR7tHHg

    402003.8K viewsView on X
  • Oct 5, 20261.6x their median

    Il ritorno dell'Ispettore Coliandro in tv: sogno o c'è una possibilità? Carlo Lucarelli risponde alla domanda social fedelmente riportata da @CinziaBancone ✨ #TvTalk è su #RaiPlay 📡 #CarloLucarelli https://t.co/0n0yA0wO4j

    326213.3K viewsView on X
  • Oct 10, 20261.5x their median

    Responsabilità o co-responsabilità? Filippo Facci riflette sulla pervasività del caso Garlasco nei palinsesti televisivi. #TvTalk è su #RaiPlay 📡 https://t.co/eadrO52GGt

    264824.4K viewsView on X
  • Oct 2, 20261.5x their median

    📣 𝗘𝗖𝗖𝗘𝗭𝗜𝗢𝗡𝗔𝗟𝗠𝗘𝗡𝗧𝗘 𝗔𝗟𝗟𝗘 𝟭𝟱.𝟮𝟬! Il sabato diventa un cabaret con Carlo Conti, Carlo Lucarelli, Marisa Passera e Fabio Canino ✨ Insieme a loro Stefano Zurlo, Ilenia Petracalvina, il prof Simonelli e Claudia Rossi 🗞️ #TvTalk: su #Rai3 e #RaiPlay 📡 https://t.co/eRnch9wEb0

    325302.4K viewsView on X
  • Oct 3, 2026

    Paura, eh? 🤌 Ogni volta che si riguarda, Carlo Lucarelli nota tutti i suoi difetti - ma ce n’è uno che lo ha colpito particolarmente… e ce lo racconta con grande affetto 😂 #TvTalk è su #RaiPlay 📡 #CarloLucarelli https://t.co/ZDWogbxyZ8

    264003.6K viewsView on X
  • Oct 5, 2026

    Forse un po' troppi buoni? 💃 #FabioCanino commenta l’ingresso di Barbara D’Urso e Alberto Matano nella giuria di #BallandoConLeStelle ✨ #TvTalk è su #RaiPlay 📡 https://t.co/95Dd2GMU29

    225103.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#tvtalk#raiplay#rai3#carlolucarelli#ballandoconlestelle

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 26 interactions against 108K followers, an engagement rate of 0.024%. Measured over 24 original posts, its engagement rate beats 30% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.2K times each, and 0.829% of those impressions turn into an interaction. That is about 2.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 24 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 112 interactions, about 4.3x its own typical post. Recurring topics include #tvtalk, #raiplay, #rai3.

What is Tv Talk's engagement rate on X?
Tv Talk (@TvTalk_Rai) has an engagement rate of 0.024%, based on the median interactions across 24 original posts from the last 30 days against 108,481 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.024%, Tv Talk sits above the 10th percentile of the 218,826 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TvTalk_Rai have real engagement?
Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TvTalk_Rai post?
Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 1.33 posts per day across the measured window.

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