タリーズコーヒージャパン株式会社 engagement report
@Tullys_jp - 498K followers on X
Measured over 33 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 1.9K interactions against 498K followers, an engagement rate of 0.391%. Measured over 33 original posts, its engagement rate beats 88% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 89K times each, and 2.19% of those impressions turn into an interaction. That is about 17.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 94% carry an image or video and 9% link out. The account's strongest tracked post pulled 36K interactions, about 18x its own typical post. Recurring topics include #shaqool, #タリーズフローズンドリンク, #タリーズ.
Measured over 33 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #shaqool, #タリーズフローズンドリンク, #タリーズ.
Compared with accounts its own size
タリーズコーヒージャパン株式会社's engagement rate beats 88% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.391%, タリーズコーヒージャパン株式会社 sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 8, 202618x their median
/ TOMORROW X TOGETHER タリーズコラボ記念🎉第1弾 フォロー&リポストキャンペーン👑 \ みなさんと一緒にコラボレーションを盛り上げるために、Xキャンペーンを実施✨ ▽参加方法 ①タリーズコーヒージャパン公式アカウント @Tullys_jp をフォロー ②このキャンペーン投稿をリポスト 抽選で100名様にタリーズデジタルギフトをプレゼントします🩵 忘れないように今すぐ参加してくださいね🏃♀️ 詳細はこちら ➡️ https://t.co/IWw16mQlzw 〆7.21(火)23:59まで #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp
- Aug 26, 202616x their median
/ 全国8エリアで、8種類!! OIMOラテ & シェイクールが登場!📢 \ ✨北海道 | 北海道バター 🍎東北 | 青森りんご 🌰関東 | 笠間の栗 🍠東京 | ほっこり大学芋 🫘中部 | 魅惑のあんバター 🍡近畿 | とろりんわらび餅 🍠中四国 | ほっくり鳴門金時 🤎九州・沖縄 | コクっと黒糖 OIMOの甘みに、それぞれの地域ならではの食材を掛け合わせてさらにおいしく✨ 数量限定の味わいを、この機会にぜひお試しください😊 #OIMOxご当地 #OIMOラテ #OIMOシェイクール #タリーズ
- Aug 12, 20267.5x their median
第2弾は、#チョコアフォガートシェイクール !✨ チョコの甘さに、エスプレッソのほろ苦さが重なり合う、甘くほろ苦い味わい😍 ひんやりなめらかな一杯で、夏の午後に気分をチャージしませんか? チョコとバニラ、今日はどちらのアフォガート気分ですか?🤎🤍 #タリーズフローズンドリンク #SHAQOOL #タリーズ
- Aug 4, 20265.9x their median
TOMORROW X TOGETHERとタリーズのコラボレーションは本日で終了✨ みなさん、一緒に盛り上げてくださって本当にありがとうございました!みなさんの温かい反応や感想がとても嬉しく、タリーズにとっても力になりました😊 これからもタリーズコーヒーでの #タリ活 を楽しんでくださいね💞 #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp
- Jul 23, 20265.5x their median
タリーズコラボ PPULBATU紹介 \DA-GO-NYANG編/ TOMORROW X TOGETHERの #TAEHYUN さんが生み出したキャラクター。クールに見えても甘いものが大好き、かわいいところが隠せていませんよね?🍩☕ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/qrOP9tNuwC
- Jul 20, 20265.5x their median
タリーズコラボ PPULBATU紹介 \HWANG CHOON編/ TOMORROW X TOGETHERの #YEONJUN さんが生み出したキャラクター。おいしいものが大好きなので、今回も両手にコラボパンを持ってほおばっています♪ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/St1qVAX3Zz
- Jul 21, 20265.0x their median
タリーズコラボ PPULBATU紹介 \BAMGEUT編/ TOMORROW X TOGETHERの #BEOMGYU さんが生み出したキャラクター。愛嬌たっぷりの笑顔で美味しいコーヒーを淹れてくれています✨ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/ydgxFTznhw
- Jul 17, 20264.9x their median
\PPULBATU がタリーズに来店🎵/ 装飾実施中の渋谷スクランブルスクエア店にPPULBATUが遊びに来ましたよ〜🥰 #TXT #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/sHSThCZzio
- Aug 25, 20264.7x their median
この秋は、全国同じではないらしい。 8つのエリア、16の気配。 Coming Soon... #タリーズ新商品 #みんなで予想してみてね https://t.co/eu8fQbDslk
- Aug 4, 20264.4x their median
本日発売❄️ #バニラアフォガートシェイクール 甘くクリーミーなバニラと、ほろ苦いエスプレッソ。 混ぜるほどに変化する味わい、どのように楽しみますか?☕️ 🤍 バニラの甘さと、エスプレッソのコクをそれぞれ感じながら 🤎 混ぜ合わせて、まろやかでコク深い味わいに #タリーズフローズンドリンク #SHAQOOL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.9K interactions against 498K followers, an engagement rate of 0.391%. Measured over 33 original posts, its engagement rate beats 88% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 89K times each, and 2.19% of those impressions turn into an interaction. That is about 17.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 94% carry an image or video and 9% link out. The account's strongest tracked post pulled 36K interactions, about 18x its own typical post. Recurring topics include #shaqool, #タリーズフローズンドリンク, #タリーズ.
- What is タリーズコーヒージャパン株式会社's engagement rate on X?
- タリーズコーヒージャパン株式会社 (@Tullys_jp) has an engagement rate of 0.391%, based on the median interactions across 33 original posts from the last 30 days against 498,208 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.391%, タリーズコーヒージャパン株式会社 sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Tullys_jp have real engagement?
- Its engagement rate beats 88% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Tullys_jp post?
- Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 1.2 posts per day across the measured window.