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タリーズコーヒージャパン株式会社 engagement report

@Tullys_jp - 498K followers on X

Measured over 33 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Top quarter for its size
Per follower
0.391%
of 498K followers
Per impression
2.19%
89K views on a typical post
Reach
17.9%
of its followers see a post
Typical post
1.9K
interactions (median)
Saved
0.047%
42 bookmarks on a typical post
Posting rate
1.2/day
active 73% of days
Peak time
01:00 UTC
Thursday

A typical post picks up 1.9K interactions against 498K followers, an engagement rate of 0.391%. Measured over 33 original posts, its engagement rate beats 88% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 89K times each, and 2.19% of those impressions turn into an interaction. That is about 17.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 94% carry an image or video and 9% link out. The account's strongest tracked post pulled 36K interactions, about 18x its own typical post. Recurring topics include #shaqool, #タリーズフローズンドリンク, #タリーズ.

Measured over 33 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #shaqool, #タリーズフローズンドリンク, #タリーズ.

Compared with accounts its own size

タリーズコーヒージャパン株式会社's engagement rate beats 88% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.391%, タリーズコーヒージャパン株式会社 sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 8, 202618x their median

    / TOMORROW X TOGETHER タリーズコラボ記念🎉第1弾 フォロー&リポストキャンペーン👑 \ みなさんと一緒にコラボレーションを盛り上げるために、Xキャンペーンを実施✨ ▽参加方法 ①タリーズコーヒージャパン公式アカウント  @Tullys_jp をフォロー ②このキャンペーン投稿をリポスト 抽選で100名様にタリーズデジタルギフトをプレゼントします🩵 忘れないように今すぐ参加してくださいね🏃‍♀️ 詳細はこちら ➡️ https://t.co/IWw16mQlzw 〆7.21(火)23:59まで #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp

    9.7K25K498285827K viewsView on X
  • Aug 26, 202616x their median

    / 全国8エリアで、8種類!! OIMOラテ & シェイクールが登場!📢 \  ✨北海道 | 北海道バター  🍎東北 | 青森りんご  🌰関東 | 笠間の栗  🍠東京 | ほっこり大学芋  🫘中部 | 魅惑のあんバター  🍡近畿 | とろりんわらび餅  🍠中四国 | ほっくり鳴門金時  🤎九州・沖縄 | コクっと黒糖 OIMOの甘みに、それぞれの地域ならではの食材を掛け合わせてさらにおいしく✨ 数量限定の味わいを、この機会にぜひお試しください😊 #OIMOxご当地 #OIMOラテ #OIMOシェイクール #タリーズ

    22K7.2K272.5K1.1M viewsView on X
  • Aug 12, 20267.5x their median

    第2弾は、#チョコアフォガートシェイクール !✨ チョコの甘さに、エスプレッソのほろ苦さが重なり合う、甘くほろ苦い味わい😍 ひんやりなめらかな一杯で、夏の午後に気分をチャージしませんか? チョコとバニラ、今日はどちらのアフォガート気分ですか?🤎🤍 #タリーズフローズンドリンク #SHAQOOL #タリーズ

    11K2.4K34983844K viewsView on X
  • Aug 4, 20265.9x their median

    TOMORROW X TOGETHERとタリーズのコラボレーションは本日で終了✨ みなさん、一緒に盛り上げてくださって本当にありがとうございました!みなさんの温かい反応や感想がとても嬉しく、タリーズにとっても力になりました😊 これからもタリーズコーヒーでの #タリ活 を楽しんでくださいね💞 #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp

    9.7K1.3K197444737K viewsView on X
  • Jul 23, 20265.5x their median

    タリーズコラボ PPULBATU紹介 \DA-GO-NYANG編/ TOMORROW X TOGETHERの #TAEHYUN さんが生み出したキャラクター。クールに見えても甘いものが大好き、かわいいところが隠せていませんよね?🍩☕ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/qrOP9tNuwC

    8.9K1.7K19110151K viewsView on X
  • Jul 20, 20265.5x their median

    タリーズコラボ PPULBATU紹介 \HWANG CHOON編/ TOMORROW X TOGETHERの #YEONJUN さんが生み出したキャラクター。おいしいものが大好きなので、今回も両手にコラボパンを持ってほおばっています♪ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/St1qVAX3Zz

    9.1K1.5K1789195K viewsView on X
  • Jul 21, 20265.0x their median

    タリーズコラボ PPULBATU紹介 \BAMGEUT編/ TOMORROW X TOGETHERの #BEOMGYU さんが生み出したキャラクター。愛嬌たっぷりの笑顔で美味しいコーヒーを淹れてくれています✨ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/ydgxFTznhw

    8.2K1.5K1347127K viewsView on X
  • Jul 17, 20264.9x their median

    \PPULBATU がタリーズに来店🎵/ 装飾実施中の渋谷スクランブルスクエア店にPPULBATUが遊びに来ましたよ〜🥰 #TXT #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/sHSThCZzio

    8.3K1.2K2497215K viewsView on X
  • Aug 25, 20264.7x their median

    この秋は、全国同じではないらしい。 8つのエリア、16の気配。 Coming Soon... #タリーズ新商品 #みんなで予想してみてね https://t.co/eu8fQbDslk

    7.7K1.2K17329323K viewsView on X
  • Aug 4, 20264.4x their median

    本日発売❄️ #バニラアフォガートシェイクール 甘くクリーミーなバニラと、ほろ苦いエスプレッソ。 混ぜるほどに変化する味わい、どのように楽しみますか?☕️  🤍 バニラの甘さと、エスプレッソのコクをそれぞれ感じながら  🤎 混ぜ合わせて、まろやかでコク深い味わいに #タリーズフローズンドリンク #SHAQOOL

    7.1K1.1K31374400K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#shaqool#タリーズフローズンドリンク#タリーズ#チョコアフォガートシェイクール#バニラアフォガートシェイクール

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.9K interactions against 498K followers, an engagement rate of 0.391%. Measured over 33 original posts, its engagement rate beats 88% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 89K times each, and 2.19% of those impressions turn into an interaction. That is about 17.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 94% carry an image or video and 9% link out. The account's strongest tracked post pulled 36K interactions, about 18x its own typical post. Recurring topics include #shaqool, #タリーズフローズンドリンク, #タリーズ.

What is タリーズコーヒージャパン株式会社's engagement rate on X?
タリーズコーヒージャパン株式会社 (@Tullys_jp) has an engagement rate of 0.391%, based on the median interactions across 33 original posts from the last 30 days against 498,208 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.391%, タリーズコーヒージャパン株式会社 sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Tullys_jp have real engagement?
Its engagement rate beats 88% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Tullys_jp post?
Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 1.2 posts per day across the measured window.

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