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タリーズコーヒージャパン株式会社 engagement report

@Tullys_jp - 495K followers on X

Measured over 29 original posts from a 30-day window, last computed on October 20, 2026.

Engagement

Middle of its size range
Per follower
0.109%
of 495K followers
Per impression
1.07%
50K views on a typical post
Reach
10.2%
of its followers see a post
Typical post
539
interactions (median)
Saved
0.03%
15 bookmarks on a typical post
Posting rate
1/day
active 77% of days
Peak time
06:00 UTC
Tuesday

A typical post picks up 539 interactions against 495K followers, an engagement rate of 0.109%. Measured over 29 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 1.07% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 35K interactions, about 24x its own typical post. Recurring topics include #タリーズ, #エアロカーノ, #コーヒーは果実です.

Measured over 29 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #タリーズ, #エアロカーノ, #コーヒーは果実です.

Compared with accounts its own size

タリーズコーヒージャパン株式会社's engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.109%, タリーズコーヒージャパン株式会社 sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link21% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 8, 202624x their median

    / TOMORROW X TOGETHER タリーズコラボ記念🎉第1弾 フォロー&リポストキャンペーン👑 \ みなさんと一緒にコラボレーションを盛り上げるために、Xキャンペーンを実施✨ ▽参加方法 ①タリーズコーヒージャパン公式アカウント  @Tullys_jp をフォロー ②このキャンペーン投稿をリポスト 抽選で100名様にタリーズデジタルギフトをプレゼントします🩵 忘れないように今すぐ参加してくださいね🏃‍♀️ 詳細はこちら ➡️ https://t.co/IWw16mQlzw 〆7.21(火)23:59まで #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp

    9.6K25K496284831K viewsView on X
  • Aug 26, 202660x their median

    / 全国8エリアで、8種類!! OIMOラテ & シェイクールが登場!📢 \  ✨北海道 | 北海道バター  🍎東北 | 青森りんご  🌰関東 | 笠間の栗  🍠東京 | ほっこり大学芋  🫘中部 | 魅惑のあんバター  🍡近畿 | とろりんわらび餅  🍠中四国 | ほっくり鳴門金時  🤎九州・沖縄 | コクっと黒糖 OIMOの甘みに、それぞれの地域ならではの食材を掛け合わせてさらにおいしく✨ 数量限定の味わいを、この機会にぜひお試しください😊 #OIMOxご当地 #OIMOラテ #OIMOシェイクール #タリーズ

    22K7.3K332.7K1.4M viewsView on X
  • Sep 30, 202646x their median

    10.7(水)パンプキンプディングラテ&シェイクール START!! あの秋の味わいが、新しくなって帰ってきます😊 かぼちゃのやさしい甘さと、プリンのようなまろやかなコク。 そしてそこにほろ苦いカラメルが重なり合う、まるで“かぼちゃプリン”のような味わいです🍮 あなたが気になるのは ☕ラテ? 🥤シェイクール? #タリーズのかぼちゃプリン #パンプキンプディングラテ #パンプキンプディングシェイクール #タリーズ

    18K5.2K391.5K1.3M viewsView on X
  • Aug 12, 202627x their median

    第2弾は、#チョコアフォガートシェイクール !✨ チョコの甘さに、エスプレッソのほろ苦さが重なり合う、甘くほろ苦い味わい😍 ひんやりなめらかな一杯で、夏の午後に気分をチャージしませんか? チョコとバニラ、今日はどちらのアフォガート気分ですか?🤎🤍 #タリーズフローズンドリンク #SHAQOOL #タリーズ

    11K2.4K34986852K viewsView on X
  • Sep 1, 202623x their median

    お待たせしました!今日から🍠STARTです♪ 今年のOIMOは、ご当地仕立て! 地域ならではの食材と、おいものおいしさを掛け合わせた特別な8種類のOIMOたち✨ 「うちのエリアはこれ!」 、「それも飲んでみたい!」などなど、みなさんの声お待ちしています♬ 各エリアのOIMOは、こちらから確認してみてください😊 ➡️https://t.co/zYRX7Hb2Np #OIMOxご当地 #OIMOラテ #OIMOシェイクール #タリーズ

    8.6K2.8K19993687K viewsView on X
  • Aug 4, 202621x their median

    TOMORROW X TOGETHERとタリーズのコラボレーションは本日で終了✨ みなさん、一緒に盛り上げてくださって本当にありがとうございました!みなさんの温かい反応や感想がとても嬉しく、タリーズにとっても力になりました😊 これからもタリーズコーヒーでの #タリ活 を楽しんでくださいね💞 #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp

    9.7K1.3K197445742K viewsView on X
  • Jul 23, 202620x their median

    タリーズコラボ PPULBATU紹介 \DA-GO-NYANG編/ TOMORROW X TOGETHERの #TAEHYUN さんが生み出したキャラクター。クールに見えても甘いものが大好き、かわいいところが隠せていませんよね?🍩☕ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/qrOP9tNuwC

    8.8K1.7K19110151K viewsView on X
  • Jul 20, 20267.2x their median

    タリーズコラボ PPULBATU紹介 \HWANG CHOON編/ TOMORROW X TOGETHERの #YEONJUN さんが生み出したキャラクター。おいしいものが大好きなので、今回も両手にコラボパンを持ってほおばっています♪ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/St1qVAX3Zz

    9.1K1.5K1789196K viewsView on X
  • Jul 21, 20266.6x their median

    タリーズコラボ PPULBATU紹介 \BAMGEUT編/ TOMORROW X TOGETHERの #BEOMGYU さんが生み出したキャラクター。愛嬌たっぷりの笑顔で美味しいコーヒーを淹れてくれています✨ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/ydgxFTznhw

    8.2K1.4K1347127K viewsView on X
  • Jul 17, 20266.5x their median

    \PPULBATU がタリーズに来店🎵/ 装飾実施中の渋谷スクランブルスクエア店にPPULBATUが遊びに来ましたよ〜🥰 #TXT #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/sHSThCZzio

    8.3K1.2K2497215K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#タリーズ#エアロカーノ#コーヒーは果実です#プライムレッド#みんなで予想してみてね

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 539 interactions against 495K followers, an engagement rate of 0.109%. Measured over 29 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 1.07% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 35K interactions, about 24x its own typical post. Recurring topics include #タリーズ, #エアロカーノ, #コーヒーは果実です.

What is タリーズコーヒージャパン株式会社's engagement rate on X?
タリーズコーヒージャパン株式会社 (@Tullys_jp) has an engagement rate of 0.109%, based on the median interactions across 29 original posts from the last 30 days against 494,509 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.109%, タリーズコーヒージャパン株式会社 sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Tullys_jp have real engagement?
Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Tullys_jp post?
Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 1 posts per day across the measured window.

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