タリーズコーヒージャパン株式会社 engagement report
@Tullys_jp - 495K followers on X
Measured over 29 original posts from a 30-day window, last computed on October 20, 2026.
Engagement
A typical post picks up 539 interactions against 495K followers, an engagement rate of 0.109%. Measured over 29 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 1.07% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 35K interactions, about 24x its own typical post. Recurring topics include #タリーズ, #エアロカーノ, #コーヒーは果実です.
Measured over 29 original posts from a 30-day window, last computed on October 20, 2026. Recurring tags: #タリーズ, #エアロカーノ, #コーヒーは果実です.
Compared with accounts its own size
タリーズコーヒージャパン株式会社's engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.109%, タリーズコーヒージャパン株式会社 sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 21% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 21% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 8, 202624x their median
/ TOMORROW X TOGETHER タリーズコラボ記念🎉第1弾 フォロー&リポストキャンペーン👑 \ みなさんと一緒にコラボレーションを盛り上げるために、Xキャンペーンを実施✨ ▽参加方法 ①タリーズコーヒージャパン公式アカウント @Tullys_jp をフォロー ②このキャンペーン投稿をリポスト 抽選で100名様にタリーズデジタルギフトをプレゼントします🩵 忘れないように今すぐ参加してくださいね🏃♀️ 詳細はこちら ➡️ https://t.co/IWw16mQlzw 〆7.21(火)23:59まで #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp
- Aug 26, 202660x their median
/ 全国8エリアで、8種類!! OIMOラテ & シェイクールが登場!📢 \ ✨北海道 | 北海道バター 🍎東北 | 青森りんご 🌰関東 | 笠間の栗 🍠東京 | ほっこり大学芋 🫘中部 | 魅惑のあんバター 🍡近畿 | とろりんわらび餅 🍠中四国 | ほっくり鳴門金時 🤎九州・沖縄 | コクっと黒糖 OIMOの甘みに、それぞれの地域ならではの食材を掛け合わせてさらにおいしく✨ 数量限定の味わいを、この機会にぜひお試しください😊 #OIMOxご当地 #OIMOラテ #OIMOシェイクール #タリーズ
- Sep 30, 202646x their median
10.7(水)パンプキンプディングラテ&シェイクール START!! あの秋の味わいが、新しくなって帰ってきます😊 かぼちゃのやさしい甘さと、プリンのようなまろやかなコク。 そしてそこにほろ苦いカラメルが重なり合う、まるで“かぼちゃプリン”のような味わいです🍮 あなたが気になるのは ☕ラテ? 🥤シェイクール? #タリーズのかぼちゃプリン #パンプキンプディングラテ #パンプキンプディングシェイクール #タリーズ
- Aug 12, 202627x their median
第2弾は、#チョコアフォガートシェイクール !✨ チョコの甘さに、エスプレッソのほろ苦さが重なり合う、甘くほろ苦い味わい😍 ひんやりなめらかな一杯で、夏の午後に気分をチャージしませんか? チョコとバニラ、今日はどちらのアフォガート気分ですか?🤎🤍 #タリーズフローズンドリンク #SHAQOOL #タリーズ
- Sep 1, 202623x their median
お待たせしました!今日から🍠STARTです♪ 今年のOIMOは、ご当地仕立て! 地域ならではの食材と、おいものおいしさを掛け合わせた特別な8種類のOIMOたち✨ 「うちのエリアはこれ!」 、「それも飲んでみたい!」などなど、みなさんの声お待ちしています♬ 各エリアのOIMOは、こちらから確認してみてください😊 ➡️https://t.co/zYRX7Hb2Np #OIMOxご当地 #OIMOラテ #OIMOシェイクール #タリーズ
- Aug 4, 202621x their median
TOMORROW X TOGETHERとタリーズのコラボレーションは本日で終了✨ みなさん、一緒に盛り上げてくださって本当にありがとうございました!みなさんの温かい反応や感想がとても嬉しく、タリーズにとっても力になりました😊 これからもタリーズコーヒーでの #タリ活 を楽しんでくださいね💞 #TXT #TOMORROW_X_TOGETHER #タリーズコラボ @TXT_bighit_jp
- Jul 23, 202620x their median
タリーズコラボ PPULBATU紹介 \DA-GO-NYANG編/ TOMORROW X TOGETHERの #TAEHYUN さんが生み出したキャラクター。クールに見えても甘いものが大好き、かわいいところが隠せていませんよね?🍩☕ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/qrOP9tNuwC
- Jul 20, 20267.2x their median
タリーズコラボ PPULBATU紹介 \HWANG CHOON編/ TOMORROW X TOGETHERの #YEONJUN さんが生み出したキャラクター。おいしいものが大好きなので、今回も両手にコラボパンを持ってほおばっています♪ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/St1qVAX3Zz
- Jul 21, 20266.6x their median
タリーズコラボ PPULBATU紹介 \BAMGEUT編/ TOMORROW X TOGETHERの #BEOMGYU さんが生み出したキャラクター。愛嬌たっぷりの笑顔で美味しいコーヒーを淹れてくれています✨ #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/ydgxFTznhw
- Jul 17, 20266.5x their median
\PPULBATU がタリーズに来店🎵/ 装飾実施中の渋谷スクランブルスクエア店にPPULBATUが遊びに来ましたよ〜🥰 #TXT #PPULBATU #タリーズコラボ @PPULBATU_TXT https://t.co/sHSThCZzio
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 539 interactions against 495K followers, an engagement rate of 0.109%. Measured over 29 original posts, its engagement rate beats 72% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 1.07% of those impressions turn into an interaction. That is about 10.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 29 posts sampled, 100% carry an image or video and 21% link out. The account's strongest tracked post pulled 35K interactions, about 24x its own typical post. Recurring topics include #タリーズ, #エアロカーノ, #コーヒーは果実です.
- What is タリーズコーヒージャパン株式会社's engagement rate on X?
- タリーズコーヒージャパン株式会社 (@Tullys_jp) has an engagement rate of 0.109%, based on the median interactions across 29 original posts from the last 30 days against 494,509 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.109%, タリーズコーヒージャパン株式会社 sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Tullys_jp have real engagement?
- Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Tullys_jp post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 1 posts per day across the measured window.