TUKO.co.ke | The Heartbeat of Kenya engagement report
@Tuko_co_ke - 358K followers on X
Measured over 52 original posts from a 30-day window, last computed on September 2, 2026.
Engagement
A typical post picks up 1 interaction against 358K followers, an engagement rate of 0%. Measured over 52 original posts, its engagement rate beats 3% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 916 times each, and 0.109% of those impressions turn into an interaction. That is about 0.256% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 52 posts sampled, 94% carry an image or video and 10% link out. The account's strongest tracked post pulled 88 interactions, about 88x its own typical post.
Measured over 52 original posts from a 30-day window, last computed on September 2, 2026. Recurring tag: #tukonews.
Compared with accounts its own size
TUKO.co.ke | The Heartbeat of Kenya's engagement rate beats 3% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, TUKO.co.ke | The Heartbeat of Kenya sits below the 10th percentile of the 66,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 508 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 202688x their median
Lawyer Donald Kipkorir questions Homa Bay Governor Gladys Wanga's cancer story, dares her to publish her cancer medical records "You can’t have cancer for 12 Years! And not Stage 3 or 4," Kipkorir claimed while sharing his late mother's cancer journey. Cancer doctor @dr_bossbabe commented on the subject and wrote, "You can have cancer stage 4 and survive for years. Some cancers are very forgiving, like Prostate Cancer. We now have newer modalities of treatment like immunotherapy and targeted therapy that are improving survival significantly, though still very expensive and unreachable for the majority of Kenyans." Photo: Donald Kipkorir and Gladys Wanga (Facebook) #tukonews
- Aug 31, 202645x their median
Jacqueline Nyokabi, a resident of Embu, has urged the government to build more hospitals in remote areas to bring healthcare closer to communities and reduce the need for long-distance travel or self-medication. She says before SHA, people without money for hospital services often resorted to buying medicine from chemists. Photo: Jacqueline Nyokabi (Facebook)
- Aug 30, 202617x their median
"Kenyans understand our agenda," Edwin Sifuna says. Photo: Edwin Sifuna (Facebook) https://t.co/NIn5RHGsfP
- Sep 1, 202616x their median
"Kipchumba Murkomen cannot be the right person in the interior docket, and he won't sort out the security mess in this country," Githunguri MP Gathoni Wamuchomba has claimed. "Vehicles are burnt every weekend with no arrests. All we hear is Interior CS Kipchumba Murkomen telling politicians not to go where we think there are goons. He is still thinking like a politician. How reckless can we be?" "He is still thinking like a politician. The other day, I went to his office to see him. He refused to see me, just because there is a time I refused to take his flimsy answer in Parliament when I asked him who dumped bodies in Kware dumpsite. From that time, he cannot even say hi to me," Wamuchomba alleged. Photos: Gathoni Wamuchomba and Kipchumba Murkomen (Facebook) #tukonews
- Aug 30, 202614x their median
Edwin Sifuna responds to the criticism of his "mshenzi" remarks. Photo: Edwin Sifuna (Facebook) https://t.co/VHgOSzbEHc
- Aug 30, 202613x their median
Lillian Ng’ang’a likens the political slogan “Wantam” to past slogans such as “Tibim” and "Tialala." Photo: Lillian Ng'ang'a (Facebook) https://t.co/QjC9tSw0t5
- Aug 29, 202611x their median
"On our national debt, we need to trace all the money," preacher John C.W says, insists that former presidents and government officials need to explain past loans and missing funds. "What did the money do? If it is in an account, let's trace the money to that account. That is how we will recover from the country's debt." "On this mentality of saying, go and rest well, no! You are not going to rest with our money. We need our money." "Any time you talk about a former president, his tribesmen rise. For what reason? Go after any person who has ever stolen public funds, notwithstanding their tribe. Kenya needs a total overhaul," the preacher advised. Photo: John C.W (Facebook) #tukonews
- Aug 30, 20269.0x their median
Nairobi Senator Edwin Sifuna arrives in Meru for the Linda Mwananchi rally in the county. Sifuna was received by impeached former Meru Governor Kawira Mwangaza. Photo: Linda Mwananchi (X) https://t.co/oxBGPTu9EH
- Aug 31, 20266.0x their median
Kevin Nduguta, a father of two from Embu, says the Social Health Authority (SHA) helped ease the financial burden when his younger child was born. Nduguta says SHA covered about KSh30,000 of the delivery costs, leaving him to pay an additional KSh10,000. Both his wife and newborn are now home and doing well. He says SHA has also continued to support the baby’s clinic visits, making the post-delivery journey easier for the family. "I was better prepared, and SHA helped ease part of the burden during delivery," he said. Photo: Kevin Nduguta (Facebook)
- Aug 28, 20265.0x their median
Areba Omwoyo Samba, the former technical officer at the Maraga Taskforce & Police Reforms Unit, says President William Ruto and the Ministry of Interior are actively implementing key proposals from the Maraga Taskforce Report. This includes a maternity working uniform for female police officers Interior CS Kipchumba Murkomen said the new police uniform was designed after extensive consultations with all relevant stakeholders, including police officers. Photos: Areba Omwoyo Samba (Original), Kipchumba Murkomen, Eng. John Macharia and Cornelius Ronoh (X) #tukonews
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 358K followers, an engagement rate of 0%. Measured over 52 original posts, its engagement rate beats 3% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 916 times each, and 0.109% of those impressions turn into an interaction. That is about 0.256% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 52 posts sampled, 94% carry an image or video and 10% link out. The account's strongest tracked post pulled 88 interactions, about 88x its own typical post.
- What is TUKO.co.ke | The Heartbeat of Kenya's engagement rate on X?
- TUKO.co.ke | The Heartbeat of Kenya (@Tuko_co_ke) has an engagement rate of 0%, based on the median interactions across 52 original posts from the last 30 days against 358,316 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, TUKO.co.ke | The Heartbeat of Kenya sits below the 10th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Tuko_co_ke have real engagement?
- Its engagement rate beats 3% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Tuko_co_ke post?
- Most posts go out around 09:00 UTC, and Sunday is its busiest day, at roughly 1.73 posts per day across the measured window.