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Trijicon, Inc. engagement report

@Trijicon - 178K followers on X

Measured over 19 original posts from a 30-day window, last computed on October 17, 2026.

Engagement

Middle of its size range
Per follower
0.18%
of 178K followers
Per impression
2.82%
11K views on a typical post
Reach
6.39%
of its followers see a post
Typical post
320
interactions (median)
Saved
0.176%
20 bookmarks on a typical post
Posting rate
0.63/day
active 63% of days
Peak time
18:00 UTC
Monday

A typical post picks up 320 interactions against 178K followers, an engagement rate of 0.18%. Measured over 19 original posts, its engagement rate beats 70% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 2.82% of those impressions turn into an interaction. That is about 6.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 7.1x its own typical post.

Measured over 19 original posts from a 30-day window, last computed on October 17, 2026.

Compared with accounts its own size

Trijicon, Inc.'s engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.18%, Trijicon, Inc. sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 310 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 23, 20267.1x their median

    The ACOG Compact. Increased performance with updated reticles, while staying small, light, and just as durable as always. https://t.co/QQlGgeXDEf

    1.9K2345822252K viewsView on X
  • Oct 1, 20264.0x their median

    Trijicon has been defining hard-use thermal optics since 2017. Now, we are proud to introduce the next evolution. The REAP-IR®-50 features a brand-new proprietary Trijicon® Thermal Core, setting the American standard in thermal performance. Built for those who demand more from their thermal optic, the REAP-IR-50 delivers enhanced resolution through a 1280x1024 full-color display and an ultra-high-resolution thermal sensor with a 12-micron pixel pitch. Its aircraft-grade aluminum housing is built for hard use, while intuitive controls and a suite of advanced features give users the flexibility to configure the optic to their needs. Record on recoil. Multiple display options. Reticles and zoom levels. Ballistic profiles. Live remote viewing. And an available laser rangefinder (LRF) model. The next generation of thermal optics is here.

    1.1K865724154K viewsView on X
  • Jul 3, 20265.8x their median

    Every range day needs an AK. https://t.co/QcPNYJHH1R

    1.0K7415339K viewsView on X
  • Jul 13, 20265.3x their median

    Clarity. https://t.co/sa5BD2ek53

    9316211123K viewsView on X
  • Sep 29, 20262.6x their median

    https://t.co/FKOIdkX9iV

    7832429437K viewsView on X
  • Oct 8, 20262.5x their median

    Configure the REAP-IR-50 around the way you use it. With multiple reticle options, ballistic profiles, and display configurations, the REAP-IR-50 gives you the flexibility to tailor your thermal image to your platform, environment, and application. One optic. Multiple ways to make it yours.

    727832323K viewsView on X
  • Jun 24, 20264.1x their median

    So many options, so little time. What would you pick? https://t.co/2hklyZf5vQ

    7245010046K viewsView on X
  • Oct 6, 20262.3x their median

    You've seen what the REAP-IR-50 can do on paper. Now it's time to see it in the wild. The next generation of Trijicon thermal is out there. https://t.co/QAPvyabkNM

    680451215K viewsView on X
  • Aug 27, 20262.3x their median

    Is there such a thing as too much capability? https://t.co/F01vcMtyd9

    694274022K viewsView on X
  • Jun 19, 20263.5x their median

    We heard some of you like ACOG pictures https://t.co/OoXstZX5g0

    6273212027K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 320 interactions against 178K followers, an engagement rate of 0.18%. Measured over 19 original posts, its engagement rate beats 70% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 2.82% of those impressions turn into an interaction. That is about 6.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 7.1x its own typical post.

What is Trijicon, Inc.'s engagement rate on X?
Trijicon, Inc. (@Trijicon) has an engagement rate of 0.18%, based on the median interactions across 19 original posts from the last 30 days against 177,763 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.18%, Trijicon, Inc. sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Trijicon have real engagement?
Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Trijicon post?
Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 0.63 posts per day across the measured window.

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