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Trezor engagement report

@Trezor - 248K followers on X

Measured over 15 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Middle of its size range
Per follower
0.033%
of 248K followers
Per impression
0.416%
19K views on a typical post
Reach
7.83%
of its followers see a post
Typical post
80
interactions (median)
Saved
0.042%
8 bookmarks on a typical post
Posting rate
1.03/day
active 50% of days
Peak time
15:00 UTC
Wednesday

A typical post picks up 80 interactions against 248K followers, an engagement rate of 0.033%. Measured over 15 original posts, its engagement rate beats 40% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.416% of those impressions turn into an interaction. That is about 7.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 67% carry an image or video, 53% are part of a thread and 20% link out. The account's strongest tracked post pulled 8.8K interactions, about 110x its own typical post.

Measured over 15 original posts from a 30-day window, last computed on September 27, 2026.

Compared with accounts its own size

Trezor's engagement rate beats 40% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.033%, Trezor sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video67% of posts+111%+108% to +115%34K
Outbound link20% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 402 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 9, 2026110x their median

    Our third-party e-mail provider has been breached. Please be aware that the email named ‘Critical Security Alert: STM32 Entropy Vulnerability’ is not coming from us, and it’s a phishing attempt. Do not click on any link. We have taken down the domain, and we are investigating the situation, including how the hackers got access to our legit domain.

    5.6K1.4K9848163.4M viewsView on X
  • Jul 31, 202648x their median

    Trezor users: your funds are safe. The recent Coldcard issue is limited to their own custom firmware and how some of their devices generated randomness. Trezor does not share that code. We have always mixed multiple independent sources of randomness together (device hardware + host + secure elements on newer models). We are truly sorry for everyone who has lost bitcoin. Stay safe. Read more on how Trezor generates entropy here: https://t.co/Nj6xveBQJk

    3.1K43321574483K viewsView on X
  • Aug 3, 202626x their median

    12 years ago, we launched the world’s first hardware wallet. Since then, one thing hasn't changed: our commitment to helping you stay in control and keep your crypto safe. Grab a Trezor today. Up to 20% off on Trezor hardware wallets. https://t.co/TFxG4fpId6

    1.8K10511617100K viewsView on X
  • Aug 4, 202623x their median

    Following the Coldcard vulnerability disclosure, we're already seeing an increase in phishing attempts. Stay alert for scams ⚠️ • Never share your wallet backup, aka recovery seed (12/20/24 words) • Only enter your wallet backup directly on your Trezor device during recovery • Trezor will never contact you asking for your wallet backup • Never follow wallet-migration instructions from unsolicited emails, messages or phone calls Trezor devices are not affected by the Coldcard incident.

    1.6K213712492K viewsView on X
  • Aug 5, 202614x their median

    Trezor devices are not affected by the Coldcard vulnerability. We’ve answered your key questions about who may need to move funds, how Trezor backups work, and how to avoid related scams. More info: https://t.co/tmW5Hy39cn Full FAQ below 🧵 [1/12]

    8951305312101K viewsView on X
  • Aug 20, 20266.4x their median

    Stay alert for scams ⚠️ Please remember: • Trezor will never call, email, or send you letters asking for your wallet backup, aka recovery seed (12, 20, or 24 words) • Never share your wallet backup with anyone • Only enter your wallet backup directly on your Trezor device during recovery • Trezor support will never ask for your wallet backup • Never follow wallet-migration instructions from unsolicited emails, messages, or phone calls There are websites impersonating Trezor, including fake sites appearing in sponsored search results. These sites can look extremely convincing. Entering your wallet backup on one of them could result in your funds being stolen. Don't assume a sponsored search result is legitimate. Always verify that you're using the official Trezor website: https://t.co/RXPErKPWED

    39139701558K viewsView on X
  • Aug 21, 20265.2x their median

    HyperEVM is now supported on Trezor. ️ Manage HYPE and HyperEVM assets while keeping your keys offline and every transaction verified on your Trezor device. Try it now! @HyperliquidX https://t.co/qPUIapzE2b

    31437481329K viewsView on X
  • Aug 19, 20264.4x their median

    These events changed Bitcoin forever 🧵 1⃣ January 3, 2009 Satoshi Nakamoto mined the Genesis Block — Block #0. Embedded in it was a message: "The Times 03/Jan/2009 Chancellor on brink of second bailout for banks" [1/5]

    3052914334K viewsView on X
  • Sep 7, 20264.3x their median

    📌 AI made finding bugs cheap, but it didn’t make responsible disclosure optional. Finding and exploiting vulnerabilities has never been easier. A few hours of prompting now does what used to take a skilled researcher weeks. Unfortunately, defenders no longer enjoy the asymmetry they relied on. Security is still a cat-and-mouse game, but with many more cats, the user suffers. Which is exactly why the process around disclosure matters more than ever. How it works, and it is not complicated: ➤ A researcher finds a bug and contacts the vendor privately. ➤ The vendor reproduces, acknowledges, and both sides agree on a timeline. 90 days is the common default, more or less depending on severity, capacity to fix... ➤ During that window both sides keep it secret while the vendor fixes and ships. ➤ Once users are protected, both sides publish. The ecosystem learns. The researcher usually gets paid. The issue now is the barrier is so low that anyone can surface a finding with no security background, and some skip straight to the audience: ❗Presenting a reproduction of an already-fixed bug as a live compromise. ❗Full disclosure of a bug that is not fixed yet. ❗"Critical vulnerability found" teasers, dripping details for engagement. Call it what it is: attention farming with someone else's risk. When the bug sits between a user and their funds, this is reckless. Especially in crypto, where there is no chargeback. But the damage doesn't require live funds to be at stake. Manufactured panic causes harm of its own, because it drives people away from self-custody, and that damages the whole ecosystem. So I have three asks: 1️⃣ For users: software and hardware have bugs, always. The single most effective thing you can do is stay updated and follow basic security hygiene. That has never mattered more than today. The time between releases and malicious actors exploiting the vulnerabilities have shrunk dramatically due to LLMs and that one can't afford to be passive and postpone security updates any more 2️⃣ For new researchers with a fresh model and a real, validated finding: welcome, we need you. Use the vendor's disclosure process. That is not bureaucracy. It is the difference between making the ecosystem safer and putting users in the crosshairs for a few likes. Remember that security communication must be accurate and proportionate. State the severity, affected versions, and fix status in the first sentence, not the tenth. 3️⃣ And to everyone building in this industry, vendors and researchers alike: let's make coordinated disclosure the norm we defend out loud, not the fine print. Reward the researchers who do it right. Refuse to amplify the ones who trade user safety for reach. This is how we win, together. Some of the actors already support the initiative. @Ledger @Trezor @FoundationHQ @AnchorWatch @_SEAL_Org and others Spread the message.

    225524420102K viewsView on X
  • Sep 8, 20263.4x their median

    Smart contract transactions can be complex.  Clear Signing makes them easier to understand. Your Trezor decodes supported EVM transactions and shows the action, tokens, amounts, and destination on its trusted screen. See it. Verify it. Sign with confidence. https://t.co/oczZ3E0uco

    20723251761K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 80 interactions against 248K followers, an engagement rate of 0.033%. Measured over 15 original posts, its engagement rate beats 40% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.416% of those impressions turn into an interaction. That is about 7.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 15 posts sampled, 67% carry an image or video, 53% are part of a thread and 20% link out. The account's strongest tracked post pulled 8.8K interactions, about 110x its own typical post.

What is Trezor's engagement rate on X?
Trezor (@Trezor) has an engagement rate of 0.033%, based on the median interactions across 15 original posts from the last 30 days against 247,790 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.033%, Trezor sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Trezor have real engagement?
Its engagement rate beats 40% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Trezor post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 1.03 posts per day across the measured window.

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