Treyarch engagement report
@Treyarch - 6.2M followers on X
Measured over 45 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 1.1K interactions against 6.2M followers, an engagement rate of 0.018%. Measured over 45 original posts, its engagement rate beats 55% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 205K times each, and 0.535% of those impressions turn into an interaction. That is about 3.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 45 posts sampled, 84% carry an image or video, 9% are part of a thread and 24% link out. The account's strongest tracked post pulled 9.7K interactions, about 8.9x its own typical post. Recurring topics include #blackops7, #rexinfernus, #zombies.
Measured over 45 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #blackops7, #rexinfernus, #zombies.
Compared with accounts its own size
Treyarch's engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, Treyarch sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 12, 20268.9x their median
"Weaver probably won't have any lines in the intro" Weaver: https://t.co/Ko2GtUS7Ug
- Aug 13, 20268.6x their median
M14 gang still in shambles btw https://t.co/lMoC1cpCpw
- Aug 11, 20267.0x their median
One last stand. The #RexInfernus Intro Cinematic drops tomorrow. https://t.co/ZwG8TNZxO4
- Aug 10, 20265.7x their median
"Guess I'm gonna have to give the universe a little nudge..." #RexInfernus https://t.co/tDxciR9b8J
- Aug 13, 20264.8x their median
Celebrate Treyarch's 30th Anniversary with us in-game! π Log into BO7 daily to claim the Treyarch 30th Calling Card, Emblem, and the "Gunniversary" MK35 ISR Assault Rifle Weapon Blueprint during Quad Feed 2XP Weekend. π§‘ https://t.co/lEE0h8nBPL
- Aug 13, 20264.7x their median
Who's ready? #RexInfernus https://t.co/bRAZpMSWB7
- Aug 9, 20264.6x their median
BACK-TO-BACK, @OpTic WIN IT ALL AGAIN COD BO7 AT EWC26 CHAMPIONS π https://t.co/V7GqfjJz6Y
- Aug 20, 20264.4x their median
Look who we found... π Tune into the Rex Infernus ZombieZone stream with @evanf1997_ and @cbgray_ at 8 AM PT on Aug. 20! https://t.co/C5Z4b6lVl7
- Aug 17, 20264.1x their median
Shrink down inside a Nuketown-themed pinball machine in the new Turbo Tilt map in Season 05 Reloaded. Take cover behind paddles, Wall Jump around bumpers, and watch out for the ball coming down the ramp! βͺ https://t.co/MhzjVos1RU
- Aug 22, 20263.8x their median
Huge congrats to all our friends at @InfinityWard on the #MW4 Beta launch! Weβre having a blast. See you in Kill Block this weekend! π«‘
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.1K interactions against 6.2M followers, an engagement rate of 0.018%. Measured over 45 original posts, its engagement rate beats 55% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 205K times each, and 0.535% of those impressions turn into an interaction. That is about 3.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 45 posts sampled, 84% carry an image or video, 9% are part of a thread and 24% link out. The account's strongest tracked post pulled 9.7K interactions, about 8.9x its own typical post. Recurring topics include #blackops7, #rexinfernus, #zombies.
- What is Treyarch's engagement rate on X?
- Treyarch (@Treyarch) has an engagement rate of 0.018%, based on the median interactions across 45 original posts from the last 30 days against 6,155,949 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, Treyarch sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Treyarch have real engagement?
- Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Treyarch post?
- Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 2.87 posts per day across the measured window.