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TravelGov engagement report

@TravelGov - 761K followers on X

Measured over 31 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Middle of its size range
Per follower
0.01%
of 761K followers
Per impression
0.396%
19K views on a typical post
Reach
2.57%
of its followers see a post
Typical post
77
interactions (median)
Saved
0.036%
7 bookmarks on a typical post
Posting rate
1.23/day
active 70% of days
Peak time
13:00 UTC
Thursday

A typical post picks up 77 interactions against 761K followers, an engagement rate of 0.01%. Measured over 31 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.396% of those impressions turn into an interaction. That is about 2.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.2K interactions, about 67x its own typical post.

Measured over 31 original posts from a 30-day window, last computed on September 30, 2026. Recurring tag: #unga81.

Compared with accounts its own size

TravelGov's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.01%, TravelGov sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 586 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 18, 202667x their median

    Worldwide Caution: Due to heightened tensions in the Middle East, the security environment remains complex with the potential for unforeseen escalation. We remind Americans in the region of the continued need for caution and encourage them to monitor the news for breaking developments.  The Department of State advises Americans worldwide, and especially in the Middle East, to exercise increased caution. Americans abroad should follow the guidance in security alerts issued by the nearest U.S. embassy or consulate. Flight cancellations and periodic airspace closures may cause travel disruptions. U.S. diplomatic facilities, including outside the Middle East, have been targeted. Groups supportive of Iran may target other U.S. interests overseas or locations associated with the United States and/or Americans throughout the world. Please read carefully our Travel Advisory, country information, and any recent security alerts when planning travel at https://t.co/2UcjXiWEvW. Full alert: https://t.co/7gW7cENrVb.

    3.3K1.4K256237802K viewsView on X
  • Aug 1, 202636x their median

    Middle East: Americans currently in the Middle East should exercise caution and heightened vigilance and should be prepared for flight cancellations, periodic airspace closures, and potential travel disruptions. Some airlines in the region have postponed resumption of earlier flight schedules; others have cancelled some routes. Americans in the region should consider departing, or be prepared to depart should there be escalation. Americans outside the Middle East should seriously reconsider travel to and through the region. Those who do travel to or from the region should monitor information about airport and airline operations. U.S. diplomatic facilities, including outside the Middle East, have been targeted. Iran and groups supportive of Iran may target other U.S. interests overseas or at locations associated with the United States and Americans throughout the world, including U.S. businesses and other institutions. Read the latest country-specific alerts at: https://t.co/ouQakQV9oV

    1.8K691751791.1M viewsView on X
  • Sep 30, 202634x their median

    Colombia: There is an elevated risk of attacks by illegal armed groups, including the ELN, in Norte de Santander Department, including drone and rifle attacks on police and military installations. Do not travel to Norte de Santander or within 10km/5mi of the Colombia-Venezuela border. More at https://t.co/gJicV6K3Oq.

    1.8K63862109147K viewsView on X
  • Jul 15, 202624x their median

    We issue Travel Advisories with Levels 1 – 4. Level 4 means DO NOT TRAVEL. We assign Level 4 based on local conditions and/or our limited ability to help Americans there. These places are dangerous. Do not go for ANY reason. The Travel Advisories for the following countries are currently Level 4 - Do Not Travel: ⛔Afghanistan ⛔Belarus ⛔Burkina Faso ⛔Burma ⛔Central African Republic (CAR) ⛔Chad ⛔Democratic Republic of the Congo (DRC) ⛔Haiti ⛔Iran ⛔Iraq ⛔Lebanon ⛔Libya ⛔Mali ⛔Niger ⛔North Korea ⛔Russia ⛔Somalia ⛔South Sudan ⛔Sudan ⛔Syria ⛔Uganda ⛔Ukraine ⛔Yemen Find the travel advisory for your destination at https://t.co/2UcjXiWEvW

    846403350213456K viewsView on X
  • Sep 27, 202622x their median

    Israel: The U.S. Embassy Jerusalem has been informed that checkpoints will be closed from September 27, 2026, to October 3, 2026, across the entire West Bank region. This means that there is no regular entry into Israel except for strictly medical and humanitarian reasons. More information will be shared if there are any significant changes to this policy. This is provided for your information as you make your own security plans. For more details, see: https://t.co/yYV5wBVWM9

    1.2K4192966164K viewsView on X
  • Sep 6, 202619x their median

    Nogales, Mexico: Due to threat information, U.S. government activities in, and travel to, Nogales have been restricted to essential movement during daylight hours only. We are alerting U.S. citizens of this threat and change in posture. As a reminder, the U.S. Travel Advisory designates Sonora as a Level 3 (“Reconsider Travel”) area. More at: https://t.co/ncWFHup8WP

    9594193249137K viewsView on X
  • Jul 21, 202618x their median

    Worldwide Caution: Due to heightened tensions in the Middle East, the security environment remains complex with the potential for unforeseen escalation. Americans currently in the Middle East should exercise caution and heightened vigilance and should be prepared for possible flight cancellations, periodic airspace closures, and potential travel disruptions. Please monitor embassy and consular security alerts, local authorities, and the news for breaking developments. Americans outside the Middle East should reconsider travel to and through the region. U.S. diplomatic facilities, including outside the Middle East, have been targeted. Iran and groups supportive of Iran may target other U.S. interests overseas or at locations associated with the United States and Americans throughout the world. Enroll at https://t.co/yQT0FfcCKN to receive the latest security alerts and follow the "U.S. Department of State - Security Updates for U.S. Citizens" channel on WhatsApp or @TravelGov on X. When planning travel, carefully read the Travel Advisory and detailed information for your destination, and any recent alerts at https://t.co/2UcjXiWEvW. Full information: https://t.co/7gW7cENrVb

    8704193271216K viewsView on X
  • Jul 24, 202615x their median

    Middle East: Americans currently in the Middle East should exercise caution and heightened vigilance and should be prepared for flight cancellations, periodic airspace closures, and potential travel disruptions. Some airlines in the region have postponed resumption of earlier flight schedules; others have cancelled some routes. Americans should follow the latest guidance from the nearest U.S. embassy or consulate and can contact the U.S. Department of State to receive information or assistance. Read the latest country-specific alerts at: https://t.co/ouQakQVHet

    7892643340153K viewsView on X
  • Jul 16, 202615x their median

    Passport PSA for U.S. Dual Nationals: U.S. citizens are REQUIRED to enter and depart the United States on a U.S. passport. This requirement applies equally to U.S. citizens, including children, who are dual nationals. Dual national U.S. citizens may NOT use their foreign passport to apply for an electronic travel authorization (ESTA). The Department of Homeland Security routinely denies or cancels ESTAs for dual national U.S. citizens. If you are a U.S. citizen or national and live abroad and plan to travel to the United States, make sure you do so with a valid U.S. passport. If your U.S. passport is expired or expires soon, renew before your trip! Passports should generally be valid at least six months after the date of entry to a foreign country.

    7812942319141K viewsView on X
  • Sep 8, 202614x their median

    Do not travel internationally with cannabis or cannabis-derived products, including marijuana, THC, CBD, edibles, vape cartridges, oils, concentrates, or other cannabis products. ❗ U.S. citizens are subject to local laws. Just because a cannabis, THC, or CBD product is legal in your home state does not mean you can take it abroad. This includes prescribed medical marijuana. ❗ Many countries impose severe criminal penalties for possessing cannabis or cannabis-derived products. Before you travel, always research local laws and review prohibited items for your destination at https://t.co/2UcjXiXclu. ❗Even if cannabis is legal or decriminalized where you're going, bringing it or any cannabis-derived products across an international border can result in arrest or other criminal penalties. ❗ Always pack from a completely empty bag. Americans have been arrested after unintentionally bringing cannabis products into another country, including edibles, vape cartridges, oils, and concentrates. Check all suitcase compartments and pockets carefully before traveling.

    7731829636112K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#unga81

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 77 interactions against 761K followers, an engagement rate of 0.01%. Measured over 31 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 0.396% of those impressions turn into an interaction. That is about 2.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 31 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.2K interactions, about 67x its own typical post.

What is TravelGov's engagement rate on X?
TravelGov (@TravelGov) has an engagement rate of 0.01%, based on the median interactions across 31 original posts from the last 30 days against 761,254 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, TravelGov sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TravelGov have real engagement?
Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TravelGov post?
Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 1.23 posts per day across the measured window.

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