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Visit Gatlinburg engagement report

@TravelGburg - 67K followers on X

Measured over 3 original posts from a 30-day window, last computed on September 20, 2026.

Engagement

Per follower
0.045%
of 67K followers
Per impression
1.73%
1.7K views on a typical post
Reach
2.60%
of its followers see a post
Typical post
30
interactions (median)
Saved
0.058%
1 bookmarks on a typical post
Posting rate
0.17/day
active 7% of days
Peak time
13:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 30 interactions against 67K followers, an engagement rate of 0.045%. Posts are seen about 1.7K times each, and 1.73% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% are part of a thread. The account's strongest tracked post pulled 1.0K interactions, about 34x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 20, 2026.

Where this sits in the catalog

At 0.045%, Visit Gatlinburg sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 173 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 25, 202634x their median

    Dolly, we will always love you for your music, your talent, and most of all, your heart for the Smokies. We may never know the true depth of everything you did for this beautiful place you called home, but we’re grateful you never forgot your roots. https://t.co/HNj5gXezzJ

    8991121047.8K viewsView on X
  • Sep 12, 202511x their median

    US 441/Newfound Gap Road is officially reopening today, September 12, by 4 PM β€” a full 18 days ahead of schedule! Drive with caution: wildlife has been more active due to the lack of traffic. Single-lane closures may be in place on Sept. 15 as final work is completed. https://t.co/dDIGIllwzh

    2534714619K viewsView on X
  • Apr 20, 20256.4x their median

    Happy Easter from Gatlinburg! 🐰 https://t.co/nPkzSgVifl

    17115324.1K viewsView on X
  • Jun 20, 20253.5x their median

    Happy first day of summer from Gatlinburg! 🌞 #TheMountainsAreCalling https://t.co/dJmP0rfm20

    9015103.5K viewsView on X
  • Jul 30, 20252.4x their median

    Happy National Climb a Mountain Day from the Gateway to the Smoky Mountains! ⛰️ #TheMountainsAreCalling https://t.co/rCfAwZK9rd

    616312.1K viewsView on X
  • Aug 20, 20252.1x their median

    Good morning from the Gateway to the Smoky Mountains! 🌈 #TheMountainsAreCalling https://t.co/vPuBifq3nA

    555311.8K viewsView on X
  • Jun 15, 20251.9x their median

    Happy Father's Day from Gatlinburg! #TheMountainsAreCalling https://t.co/1OlfPtIp1o

    526002.7K viewsView on X
  • Jul 3, 20251.8x their median

    IT’S PARADE DAY IN GATLINBURG! See you at the 50th annual Gatlinburg 4th of July Midnight Parade: https://t.co/q6XLSr7VGO https://t.co/maY4V3VDG8

    476201.9K viewsView on X
  • Jul 4, 20251.8x their median

    Happy 4th of July from Gatlinburg! πŸ‡ΊπŸ‡Έ https://t.co/q6XLSr7VGO https://t.co/tj4G8VMkE4

    485001.7K viewsView on X
  • Aug 11, 20251.6x their median

    AMAZING NEWS! Gatlinburg was nominated as USA TODAY 10Best's Best Places to Visit for Fall. πŸ‚ You can vote once per day, every day through September 8. Vote here: https://t.co/4zufhXg65K https://t.co/a9U0HbQNtF

    415101.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 30 interactions against 67K followers, an engagement rate of 0.045%. Posts are seen about 1.7K times each, and 1.73% of those impressions turn into an interaction. That is about 2.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% are part of a thread. The account's strongest tracked post pulled 1.0K interactions, about 34x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Visit Gatlinburg's engagement rate on X?
Visit Gatlinburg (@TravelGburg) has an engagement rate of 0.045%, based on the median interactions across 3 original posts from the last 30 days against 66,546 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.045%, Visit Gatlinburg sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TravelGburg have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TravelGburg post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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