Transfer News engagement report
@TransferNews - 327K followers on X
Measured over 67 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 54 interactions against 327K followers, an engagement rate of 0.017%. Measured over 67 original posts, its engagement rate beats 30% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 73K times each, and 0.074% of those impressions turn into an interaction. That is about 22.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 67 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.2K interactions, about 59x its own typical post.
Measured over 67 original posts from a 30-day window, last computed on October 11, 2026.
Compared with accounts its own size
Transfer News's engagement rate beats 30% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.017%, Transfer News sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 207 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 30, 202659x their median
Al-Hilal are reportedly exploring a deal that could help Julián Álvarez eventually join Barcelona. The Saudi club would sign Álvarez from Atlético Madrid for €120m and include a €130m clause exclusively for Barcelona. Álvarez would spend just six months at Al-Hilal before Barcelona could activate the clause in January.
- Sep 2, 202617x their median
Everton are exploring a move to sign free agent Anthony Martial. https://t.co/VopYUlO2Xj
- Aug 31, 202614x their median
Liverpool have opened talks to sign Bournemouth winger Rayan this summer. https://t.co/DMVzkMRRhL
- Aug 27, 20269.9x their median
Chelsea have sold Alejandro Garnacho, Liam Delap and Nicolas Jackson for a combined package worth over £150m. Alejandro Garnacho to Aston Villa — £42.6m+ Liam Delap to Nottingham Forest — £50m Nicolas Jackson to Aston Villa — £65m https://t.co/Pjld9Aeu3F
- Aug 30, 20268.5x their median
Arsenal are considering a late move for Manchester United forward Marcus Rashford. Mikel Arteta sees the England international as the ideal replacement for Gabriel Martinelli. https://t.co/wEJuxJJNlI
- Aug 27, 20266.2x their median
JUST IN: Julián Alvarez, his family, Fernando Hidalgo and his entire team, including lawyers, held a late-night meeting that lasted more than FIVE hours, going on into the early hours of the morning. They have now understood that Barça does NOT appear to be a likely destination, and they only have two options on the table: 1. Move to Arsenal 2. Apologise and win back the Atlético Madrid fans
- Aug 26, 20265.4x their median
BREAKING: Julián Alvarez has FINALLY accepted that Atlético Madrid will NOT allow him to move to Barça, and for the first time sees that his only option is Arsenal. Everything happening around him is leading him, for the first time, to seriously consider leaving for Arsenal. https://t.co/xTZgbUlMpK
- Oct 8, 20265.2x their median
𝗞𝗬𝗟𝗜𝗔𝗡 𝗠𝗕𝗔𝗣𝗣𝗘́🇫🇷 𝗛𝗔𝗦 𝗗𝗘𝗖𝗜𝗗𝗘𝗗 𝗧𝗢 𝗟𝗘𝗔𝗩𝗘 𝗥𝗘𝗔𝗟 𝗠𝗔𝗗𝗥𝗜𝗗 𝗜𝗡 𝗦𝗨𝗠𝗠𝗘𝗥 𝟮𝟬𝟮𝟳!🖐🤍😱 The Frenchman would be DISAPPOINTED AND ANGRY AT REAL MADRID and has already made up his mind about his future.😤 𝗛𝗜𝗦 𝗡𝗘𝗫𝗧 𝗗𝗘𝗦𝗧𝗜𝗡𝗔𝗧𝗜𝗢𝗡 𝗪𝗢𝗨𝗟𝗗 𝗕𝗘 𝗜𝗡 𝗣𝗥𝗘𝗠𝗜𝗘𝗥 𝗟𝗘𝗔𝗚𝗨𝗘.👀🏴 Real Madrid wouldn't seek to stand in the way of his departure.❌️🤯
- Sep 1, 20265.1x their median
Chelsea are advancing in talks to sign AS Roma midfielder Manu Koné for £52m. https://t.co/Uo11tiCp1L
- Aug 31, 20265.1x their median
Manchester United are considering a late summer move for Crystal Palace forward Jean-Philippe Mateta. https://t.co/KNbktvHvCV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 54 interactions against 327K followers, an engagement rate of 0.017%. Measured over 67 original posts, its engagement rate beats 30% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 73K times each, and 0.074% of those impressions turn into an interaction. That is about 22.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 67 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.2K interactions, about 59x its own typical post.
- What is Transfer News's engagement rate on X?
- Transfer News (@TransferNews) has an engagement rate of 0.017%, based on the median interactions across 67 original posts from the last 30 days against 326,767 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, Transfer News sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TransferNews have real engagement?
- Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TransferNews post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 2.27 posts per day across the measured window.