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Transfer News engagement report

@TransferNews - 327K followers on X

Measured over 67 original posts from a 30-day window, last computed on October 11, 2026.

Engagement

Middle of its size range
Per follower
0.017%
of 327K followers
Per impression
0.074%
73K views on a typical post
Reach
22.4%
of its followers see a post
Typical post
54
interactions (median)
Saved
0.001%
1 bookmarks on a typical post
Posting rate
2.27/day
active 30% of days
Peak time
11:00 UTC
Thursday

A typical post picks up 54 interactions against 327K followers, an engagement rate of 0.017%. Measured over 67 original posts, its engagement rate beats 30% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 73K times each, and 0.074% of those impressions turn into an interaction. That is about 22.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 67 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.2K interactions, about 59x its own typical post.

Measured over 67 original posts from a 30-day window, last computed on October 11, 2026.

Compared with accounts its own size

Transfer News's engagement rate beats 30% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.017%, Transfer News sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 207 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 30, 202659x their median

    Al-Hilal are reportedly exploring a deal that could help Julián Álvarez eventually join Barcelona. The Saudi club would sign Álvarez from Atlético Madrid for €120m and include a €130m clause exclusively for Barcelona. Álvarez would spend just six months at Al-Hilal before Barcelona could activate the clause in January.

    2.7K3318019119K viewsView on X
  • Sep 2, 202617x their median

    Everton are exploring a move to sign free agent Anthony Martial. https://t.co/VopYUlO2Xj

    7856748770K viewsView on X
  • Aug 31, 202614x their median

    Liverpool have opened talks to sign Bournemouth winger Rayan this summer. https://t.co/DMVzkMRRhL

    66357161382K viewsView on X
  • Aug 27, 20269.9x their median

    Chelsea have sold Alejandro Garnacho, Liam Delap and Nicolas Jackson for a combined package worth over £150m. Alejandro Garnacho to Aston Villa — £42.6m+ Liam Delap to Nottingham Forest — £50m Nicolas Jackson to Aston Villa — £65m https://t.co/Pjld9Aeu3F

    4645811177K viewsView on X
  • Aug 30, 20268.5x their median

    Arsenal are considering a late move for Manchester United forward Marcus Rashford. Mikel Arteta sees the England international as the ideal replacement for Gabriel Martinelli. https://t.co/wEJuxJJNlI

    3536732872K viewsView on X
  • Aug 27, 20266.2x their median

    JUST IN: Julián Alvarez, his family, Fernando Hidalgo and his entire team, including lawyers, held a late-night meeting that lasted more than FIVE hours, going on into the early hours of the morning. They have now understood that Barça does NOT appear to be a likely destination, and they only have two options on the table: 1. Move to Arsenal 2. Apologise and win back the Atlético Madrid fans

    2684813489K viewsView on X
  • Aug 26, 20265.4x their median

    BREAKING: Julián Alvarez has FINALLY accepted that Atlético Madrid will NOT allow him to move to Barça, and for the first time sees that his only option is Arsenal. Everything happening around him is leading him, for the first time, to seriously consider leaving for Arsenal. https://t.co/xTZgbUlMpK

    23840140120K viewsView on X
  • Oct 8, 20265.2x their median

    𝗞𝗬𝗟𝗜𝗔𝗡 𝗠𝗕𝗔𝗣𝗣𝗘́🇫🇷 𝗛𝗔𝗦 𝗗𝗘𝗖𝗜𝗗𝗘𝗗 𝗧𝗢 𝗟𝗘𝗔𝗩𝗘 𝗥𝗘𝗔𝗟 𝗠𝗔𝗗𝗥𝗜𝗗 𝗜𝗡 𝗦𝗨𝗠𝗠𝗘𝗥 𝟮𝟬𝟮𝟳!🖐🤍😱 The Frenchman would be DISAPPOINTED AND ANGRY AT REAL MADRID and has already made up his mind about his future.😤 𝗛𝗜𝗦 𝗡𝗘𝗫𝗧 𝗗𝗘𝗦𝗧𝗜𝗡𝗔𝗧𝗜𝗢𝗡 𝗪𝗢𝗨𝗟𝗗 𝗕𝗘 𝗜𝗡 𝗣𝗥𝗘𝗠𝗜𝗘𝗥 𝗟𝗘𝗔𝗚𝗨𝗘.👀🏴󠁧󠁢󠁥󠁮󠁧󠁿 Real Madrid wouldn't seek to stand in the way of his departure.❌️🤯

    21040171491K viewsView on X
  • Sep 1, 20265.1x their median

    Chelsea are advancing in talks to sign AS Roma midfielder Manu Koné for £52m. https://t.co/Uo11tiCp1L

    2352910261K viewsView on X
  • Aug 31, 20265.1x their median

    Manchester United are considering a late summer move for Crystal Palace forward Jean-Philippe Mateta. https://t.co/KNbktvHvCV

    228339468K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 54 interactions against 327K followers, an engagement rate of 0.017%. Measured over 67 original posts, its engagement rate beats 30% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 73K times each, and 0.074% of those impressions turn into an interaction. That is about 22.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 67 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.2K interactions, about 59x its own typical post.

What is Transfer News's engagement rate on X?
Transfer News (@TransferNews) has an engagement rate of 0.017%, based on the median interactions across 67 original posts from the last 30 days against 326,767 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.017%, Transfer News sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TransferNews have real engagement?
Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TransferNews post?
Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 2.27 posts per day across the measured window.

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