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Goa Tourism engagement report

@TourismGoa - 617K followers on X

Measured over 32 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 617K followers
Per impression
0.401%
998 views on a typical post
Reach
0.16%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.43/day
active 70% of days
Peak time
06:00 UTC
Wednesday

A typical post picks up 4 interactions against 617K followers, an engagement rate of 0.001%. Measured over 32 original posts, its engagement rate beats 8% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 998 times each, and 0.401% of those impressions turn into an interaction. That is about 0.162% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 94% carry an image or video, 19% are part of a thread and 6% link out. The account's strongest tracked post pulled 30 interactions, about 7.5x its own typical post. Recurring topics include #goatourism, #goa, #worldtourismday.

Measured over 32 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #goatourism, #goa, #worldtourismday.

Compared with accounts its own size

Goa Tourism's engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Goa Tourism sits below the 10th percentile of the 204,424 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video94% of posts+111%+108% to +115%34K
Outbound link6% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 296 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 11, 20267.5x their median

    Goa is getting ready to welcome Bappa. With Ganesh Chaturthi just around the corner, the festive spirit is already taking over the state. A time when Goa comes alive with colour, devotion & celebration. The countdown has begun. #GaneshChaturthi #GanpatiBappa #Goa #GoaTourism https://t.co/Q2nU6a7WHI

    252212.2K viewsView on X
  • Jul 26, 20265.3x their median

    Chikhal Kalo Festival 2026 #chikhalkalo2026 #MudPlay #GoaTourism #Chikhalkalo #goafestivals https://t.co/vrogLfIzUa

    1830019K viewsView on X
  • Aug 14, 20263.8x their median

    The countdown to Ganesh Chaturthi has begun โ€” and the celebrations are already taking shape. ๐Ÿ™๐ŸŒบ From a simple form of clay to a divine symbol of faith, every idol carries the patience, skill and devotion of the hands that bring Bappa to life. Just 1 month to go until Ganesh Chaturthi! The festive spirit has already begun. โœจ #GaneshChaturthi #Ganeshotsav #GanpatiBappaMorya #GoaTourism #OneMonthToGo

    123001.6K viewsView on X
  • Jul 27, 20263.8x their median

    Faith found its voice on Day 2. โœจ๐Ÿ™ The sacred melodies of bhajans filled Shree Devki Krishna Temple, creating an atmosphere of devotion, togetherness, and timeless tradition during Chikhal Kalo Festival 2026. ๐Ÿ“… 25th July 2026 ๐Ÿ“ Near Shri Devki Krishna Temple, Marcel, Goa https://t.co/Dmp5xvKmNp

    411001.7K viewsView on X
  • Aug 31, 20263.3x their median

    The 77-foot bronze idol of Lord Shri Ram has earned a place in the India Book of Records as the tallest installed bronze idol, marking a proud moment of spiritual and cultural significance. A landmark that reflects Indiaโ€™s rich heritage, craftsmanship and enduring devotion. ๐Ÿ‡ฎ๐Ÿ‡ณ https://t.co/LJw7Zum4uk

    93101.7K viewsView on X
  • Aug 29, 20263.3x their median

    Goan curries have a flavour of their own. ๐Ÿ› Rich, coconutty, tangy or spicy โ€” each one has its own character. Xacuti, Ambot Tik, Khatkhate and so many more, each bringing something different to the table. #GoaTourism #GoanCuisine #FoodsofGoa #ExploreGoa #VisitGoa https://t.co/eNJZE5PKZY

    102101.1K viewsView on X
  • Aug 26, 20263.3x their median

    On this blessed occasion, may the values of peace, mercy and kindness bring us closer together. Goa Tourism wishes everyone celebrating a joyful and blessed Eid Mubarak. #EidMubarak #GoaTourism #Eid2026 #PeaceAndHarmony #Goa https://t.co/9ocIl2RfX5

    6700908 viewsView on X
  • Aug 21, 20263.3x their median

    Some journeys take you to new places. Others bring generations closer. This World Senior Citizens Day, discover a Goa shaped by spirituality, heritage, culture and stories โ€” with journeys made more accessible for senior travellers. #WorldSeniorCitizensDay #GoaForEveryAge https://t.co/8WtP2Gof2H

    76001.2K viewsView on X
  • Sep 6, 20263.0x their median

    A glimpse of Goaโ€™s agricultural soul, where tradition, hard work and nature come together. https://t.co/1Dsygxxvqr

    84002.2K viewsView on X
  • Aug 24, 20263.0x their median

    Goa's artistic heritage is woven into its everyday life. From intricate murals and folk paintings to handcrafted textiles and traditional crafts, these art forms reflect generations of creativity, culture and craftsmanship that continue to thrive across the state. https://t.co/SThouRJla3

    73201.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#goatourism#goa#worldtourismday#goareimagines#worldtourismday2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 617K followers, an engagement rate of 0.001%. Measured over 32 original posts, its engagement rate beats 8% of 20,182 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 998 times each, and 0.401% of those impressions turn into an interaction. That is about 0.162% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 94% carry an image or video, 19% are part of a thread and 6% link out. The account's strongest tracked post pulled 30 interactions, about 7.5x its own typical post. Recurring topics include #goatourism, #goa, #worldtourismday.

What is Goa Tourism's engagement rate on X?
Goa Tourism (@TourismGoa) has an engagement rate of 0.001%, based on the median interactions across 32 original posts from the last 30 days against 616,598 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Goa Tourism sits below the 10th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TourismGoa have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TourismGoa post?
Most posts go out around 06:00 UTC, and Wednesday is its busiest day, at roughly 1.43 posts per day across the measured window.

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