TotalEnergies engagement report
@TotalEnergies - 811K followers on X
Measured over 5 original posts from a 30-day window, last computed on August 24, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 100 interactions against 811K followers, an engagement rate of 0.012%. Posts are seen about 12K times each, and 0.854% of those impressions turn into an interaction. That is about 1.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 20% are part of a thread and 20% link out. The account's strongest tracked post pulled 1.1K interactions, about 11x its own typical post. Recurring topics include #totalenergies, #power, #renewables. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 24, 2026. Recurring tags: #totalenergies, #power, #renewables.
Where this sits in the catalog
At 0.012%, TotalEnergies sits above the 25th percentile of the 10,829 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.049%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.049% |
| 75th percentile | 0.331% |
| 90th percentile | 2.52% |
| 99th percentile | 340.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 20% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 452 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 3, 202611x their median
📈 TotalEnergies a annoncé ce lundi l'acquisition de l'ensemble des activités d'énergie renouvelable terrestres en Europe du groupe britannique Shell et la vente au fonds d'investissement américain KKR d'un portefeuille d'actifs en France, aussi dans l'énergie renouvelable. https://t.co/VJqOgGs8pV
- Apr 30, 202611x their median
🇫🇷 Prix des carburants : TotalEnergies maintiendra sa politique de plafonnement des carburants en France tant que la crise au Moyen-Orient durera et déclenche une opération spéciale prix unique partout en France pour les ponts du 1er mai, 8 mai et de l’Ascension. Pour tous les Français : - Le niveau des plafonnements en vigueur depuis le 8 avril (essence à 1,99 €/L ; diesel à 2,25 €/L) est maintenu pour le mois de mai. - Prix unique pour les ponts du 1er mai, du 8 mai et de l’Ascension, avec un prix de l’essence de 1.99 €/L et un prix du diesel à 2,09€/L sur l’ensemble de son réseau hexagonal. Pour ses clients Gaz & Électricité : - Maintien du plafond sur le diesel à 1,99€/L toute l’année 2026 https://t.co/WDWkO47KIC
- May 26, 20264.3x their median
Suriname, South America’s smallest and greenest country, is tying its future to a $10.5bn offshore oil development led by TotalEnergies. https://t.co/Tee0cscNJj https://t.co/bGYhchBUMu
- Jul 31, 20262.7x their median
🚒🇫🇷 En cet été 2026, les Pompiers de France, professionnels et volontaires, font preuve d'un engagement remarquable dans le combat qu'ils mènent face aux feux de forêt de grande ampleur qui touchent plusieurs régions en France métropolitaine. #TotalEnergies salue leur engagement pour défendre les habitants et les territoires. Pour soutenir leur action, la Compagnie prendra en charge les carburants terrestres et aériens nécessaires aux secours en France métropolitaine du 1er juillet au 31 août 2026. Enfin, nous tenons à saluer tout particulièrement l'engagement des près de 200 sapeurs-pompiers volontaires présents parmi nos collaborateurs. Retrouvez notre communiqué ➡️ https://t.co/63B0yFmRlE
- Aug 5, 2026
As we grow our renewable energy portfolio, one question comes up often: if #TotalEnergies sells stakes in some projects, does it mean #renewables are becoming less strategic? 🌬️☀️ https://t.co/z2cZz7ae9A
- Mar 23, 2026
We’re live from @CERAWeek! From key energy trends to insights from the event, our teams will share takeaways, standout quotes, and behind-the-scenes moments. Stay tuned as this thread will be updated daily. 👇
- Aug 3, 2026
Today, we announce two strategic transactions that strengthen our power generation positions in key European markets. These deals support the deployment of our Integrated #Power strategy in Europe. First, we have signed an agreement to acquire @Shell's onshore #renewables business in #Europe. This includes 500 MW of solar and wind assets in operation or under construction, mainly in Italy and the Netherlands. It also adds a 3.5 GW pipeline of solar, wind, and battery storage projects in Italy, the United Kingdom, and Spain. At the same time, we have signed an agreement with an insurance account managed by @KKR_Co for the sale of a 50% stake in a 1.2 GW portfolio of developed onshore solar and wind assets in Europe, located across #Germany, #Spain, #France, and #Poland. #TotalEnergies will retain a 50% stake in the assets and continue to operate them.
- Jul 9, 2026
A shorter route can make a big difference... From the Pacific Coast of #Mexico to customers across Asia, the first ECA LNG cargo is on its way! 🚢🇲🇽 Thanks to its strategic location, this terminal enables U.S. natural gas to be exported to Asia and other Pacific Basin markets via the shortest maritime route, reducing transportation times and costs.
- Jul 16, 2026
Hydra is no longer a myth… It's now powering #SouthAfrica with the largest hybrid renewable energy project in Africa! ☀️🇿🇦 In Northern Cape province, #TotalEnergies and its partners Hydra Storage Holding and Reatile Renewables have just inaugurated this project, combining a 216-megawatt #solar plant and a 500-megawatt-hour battery storage system to deliver clean firm #power from 5 a.m. to 9:30 p.m. to the grid.
- Jun 30, 2026
⛽️ TotalEnergies a annoncé avoir décidé de "concentrer" le plafonnement des prix des carburants dans ses stations rurales et sur les autoroutes pour les départs des congés estivaux, compte tenu de la baisse des prix après le protocole d'accord entre les Etats-Unis et l'Iran. ➡️ https://t.co/6f30Npc0e1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 100 interactions against 811K followers, an engagement rate of 0.012%. Posts are seen about 12K times each, and 0.854% of those impressions turn into an interaction. That is about 1.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video, 20% are part of a thread and 20% link out. The account's strongest tracked post pulled 1.1K interactions, about 11x its own typical post. Recurring topics include #totalenergies, #power, #renewables. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is TotalEnergies's engagement rate on X?
- TotalEnergies (@TotalEnergies) has an engagement rate of 0.012%, based on the median interactions across 5 original posts from the last 30 days against 810,742 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, TotalEnergies sits above the 25th percentile of the 10,829 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TotalEnergies have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @TotalEnergies post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.4 posts per day across the measured window.