Tony Robbins engagement report
@TonyRobbins - 3.2M followers on X
Measured over 18 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 1.3K interactions against 3.2M followers, an engagement rate of 0.04%. Measured over 18 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 80K times each, and 1.58% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 89% carry an image or video, 33% are part of a thread and 28% link out. The account's strongest tracked post pulled 18K interactions, about 17x its own typical post.
Measured over 18 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Tony Robbins's engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.04%, Tony Robbins sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 89% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 28% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 28% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 383 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 6, 202617x their median
Reminder: class is in session. It's called LIFE. Don’t waste a minute. — from Saint-Tropez, with love https://t.co/rcfnIEKjTl
- Oct 1, 202612x their median
I had the privilege of speaking with @elonmusk this week. He shared his vision for satellites that deliver internet to every corner of the world, rockets that capture solar energy in space and send it back to Earth, and even moving data centers off the planet. The vision is extraordinary. But what sets Elon and his team apart is how they execute -- they find a way to make it happen. I can’t wait to see where this vision takes us next. 🚀
- May 13, 202614x their median
Watch a team of humanoid robots running a full 8-hr shift at human performance levels. This is fully autonomous running Helix-02 https://t.co/bIgpYuaYCj
- Sep 29, 20263.3x their median
Today at Hello America, we witnessed history in the making. For almost 50 years, I've dedicated my life to helping people improve the quality of their lives, and I've worked with presidents on both sides of the aisle for more than 35 years. I'm truly grateful to have been here to kick off the launch of https://t.co/mn1sinlp7q, and to introduce the President of the United States and my friend of 15 years, @jgebbia. Joe is the co-founder of Airbnb and America's first Chief Design Officer, and he led the world-class team that built https://t.co/mn1sinlp7q. https://t.co/mn1sinlp7q is a brand-new website built for one purpose: a government that truly SERVES its people. Our government, sometimes with the best of intentions, has made it very difficult to get the help you've been promised. Today that changes: 29,000 government websites are now ONE, using AI to answer your questions, and soon it will do the work for you. It's one website, one place, all the answers. It's simple, easy, and there for you whenever you need it. You can even speak in three languages, with more to come. You have to check it out! People right, left, and center came together to make this happen. Built by Americans, for Americans, to change the quality of your life. 🇺🇸🤝
- Oct 2, 20262.7x their median
Focus on where you want to go, not on what you fear. https://t.co/HIfd3qw9RW
- Sep 29, 20262.0x their median
Two earthquakes changed the lives of thousands of families in Venezuela in a matter of moments. And months later, the need is still very real. This is what the 100 Billion Meals Challenge is all about. Showing up when people need us most and bringing together extraordinary organizations and people who can turn compassion into real action. I’m grateful for our 100 Billion Meals partners at @AllHandsHearts, The House Project, @Alimenta_AS, @SoapboxTech, the Montaner Family Foundation, and @StellarOrg who have stepped up alongside us to help bring food, clean water, shelter, medical support, and hope to families rebuilding their lives. But the work isn’t over. Right now, our friends at Stellar Crypto Network are matching up to $100,000 in donations, which means what you give today can go twice as far. Whether it’s $5, $50, or $500, it matters. It becomes part of the food, water, shelter, and support reaching a family who needs to know they haven’t been forgotten. Let’s show the people of Venezuela that they are not alone. ❤️
- Aug 4, 20261.9x their median
Happy Birthday to my wife, my Sage. 💘 After 27 years together, I’m still in awe of this woman! Forever grateful to God for guiding us together. Please join me in giving thanks for the one and only, Sage Robbins. https://t.co/yqg3LaB719
- Oct 23, 20261.8x their median
Whatever we think life is, that's what life becomes. https://t.co/obRysM53Vz
- Oct 8, 20261.8x their median
Problems are the gifts that make us dig out and figure out who we are, what we’re made for, and what we’re responsible to give back to life. https://t.co/UXIv2OGd3n
- May 21, 20262.1x their median
Today I'm excited to share that Hark has raised $700M at a $6B valuation When I use these AI models today, they feel basic. They should be able to listen and talk naturally, understand vision, retain persistent memory, and become deeply personalized over time. They should be able to see the world, interact with it, and take action To build that future, the capital we raised today will be used to: → scale our GPU infrastructure → accelerate future AI model development → grow the Hark team from ~70 to 200 engineers → design and build the next generation of AI hardware The Series A round was led by Parkway Venture Capital with participation from NVIDIA, Align Ventures, AMD Ventures, ARK Invest, Brookfield, Greycroft, Intel Capital, Prime Movers Lab, Qualcomm Ventures, Salesforce Ventures, and Tamarack Global At Hark, we are building the most advanced personal intelligence in the world. Intelligence that begins to think like you and sometimes, ahead of you to offload your mental workload
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.3K interactions against 3.2M followers, an engagement rate of 0.04%. Measured over 18 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 80K times each, and 1.58% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 18 posts sampled, 89% carry an image or video, 33% are part of a thread and 28% link out. The account's strongest tracked post pulled 18K interactions, about 17x its own typical post.
- What is Tony Robbins's engagement rate on X?
- Tony Robbins (@TonyRobbins) has an engagement rate of 0.04%, based on the median interactions across 18 original posts from the last 30 days against 3,179,894 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.04%, Tony Robbins sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TonyRobbins have real engagement?
- Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TonyRobbins post?
- Most posts go out around 21:00 UTC, and Friday is its busiest day, at roughly 1.07 posts per day across the measured window.