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Time Out Dubai engagement report

@TimeOutDubai - 513K followers on X

Measured over 7 original posts from a 30-day window, last computed on October 18, 2026.

Engagement

Per follower
0.001%
of 513K followers
Per impression
0.064%
4.7K views on a typical post
Reach
0.91%
of its followers see a post
Typical post
3
interactions (median)
Saved
0.021%
1 bookmarks on a typical post
Posting rate
0.23/day
active 20% of days
Peak time
08:00 UTC
Wednesday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3 interactions against 513K followers, an engagement rate of 0.001%. Posts are seen about 4.7K times each, and 0.064% of those impressions turn into an interaction. That is about 0.911% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 29% carry an image or video and 100% link out. The account's strongest tracked post pulled 71 interactions, about 24x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 18, 2026.

Where this sits in the catalog

At 0.001%, Time Out Dubai sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video29% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 29% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 105 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 6, 202624x their median

    This OG beach in Dubai has reopened with upgraded facilities. Khor Al Mamzar Beach has officially reopened and it now features the region’s first floating walkway, a night beach open 24/7, plus 5.5km of walking, running and cycling tracks. https://t.co/iELjgwLPzJ

    5410708.8K viewsView on X
  • Jul 29, 202512x their median

    53 free things to do in Dubai in 2025 No money? No problem https://t.co/wSF507vjFF

    1651409.2K viewsView on X
  • Jan 29, 20268.3x their median

    Including a free show tonight https://t.co/jszlUnL10B

    1201217.9K viewsView on X
  • Jul 29, 20258.3x their median

    18 fantastic free things to do indoors in Dubai Your unmissable guide, packed with freebies https://t.co/wroTEZs4b8

    181517.3K viewsView on X
  • May 21, 20267.7x their median

    Petition to get these in every petrol station across Dubai. 👀 A new slushie machine has landed in Umm Suqeim 2, where you can grab any soft drink from the fridge for Dhs5, pop it into the machine and turn it into a slushie in less than 5 seconds, completely free to use. https://t.co/ioMbhqtHop

    183203.9K viewsView on X
  • May 18, 20266.7x their median

    UAE announces private sector holiday dates for Eid Al Adha It’s official https://t.co/s70PAn1Q3m

    140514.8K viewsView on X
  • Jul 29, 20256.0x their median

    8 once-in-a-lifetime experiences in Dubai worth blowing the budget for Core memories incoming https://t.co/E2sTImHnWK

    141215.6K viewsView on X
  • Jul 28, 20254.3x their median

    11 amazing unlimited breakfast deals to try in Dubai All-you-can-eat breakfast deals to put a smile on your face https://t.co/s1ZIPWFVfb

    111103.0K viewsView on X
  • May 6, 20264.0x their median

    Emirates issues further update for DXB travellers https://t.co/uP51JVZUTY

    120007.7K viewsView on X
  • Jul 28, 20254.0x their median

    13 incredible things to do this week Make the last week of July count https://t.co/OjE4SrPNZ7

    82204.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 3 interactions against 513K followers, an engagement rate of 0.001%. Posts are seen about 4.7K times each, and 0.064% of those impressions turn into an interaction. That is about 0.911% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 29% carry an image or video and 100% link out. The account's strongest tracked post pulled 71 interactions, about 24x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Time Out Dubai's engagement rate on X?
Time Out Dubai (@TimeOutDubai) has an engagement rate of 0.001%, based on the median interactions across 7 original posts from the last 30 days against 512,750 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Time Out Dubai sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TimeOutDubai have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TimeOutDubai post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.23 posts per day across the measured window.

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