Prof Thuli Madonsela #KindnessBuilds engagement report
@ThuliMadonsela3 - 1.8M followers on X
Measured over 53 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 56 interactions against 1.8M followers, an engagement rate of 0.003%. Measured over 53 original posts, its engagement rate beats 29% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.526% of those impressions turn into an interaction. That is about 0.593% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Sunday is the busiest day of the week. Of the 53 posts sampled, 58% carry an image or video, 6% are part of a thread and 17% link out. The account's strongest tracked post pulled 10K interactions, about 187x its own typical post. Recurring topics include #dailythought, #padkos4life, #blessings.
Measured over 53 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #dailythought, #padkos4life, #blessings.
Compared with accounts its own size
Prof Thuli Madonsela #KindnessBuilds's engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Prof Thuli Madonsela #KindnessBuilds sits above the 10th percentile of the 36,852 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jul 16, 2026187x their median
𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝗠𝗲𝘀𝘀𝗶-𝗬𝗮𝗺𝗮𝗹 𝗣𝗵𝗼𝘁𝗼𝘀𝗵𝗼𝗼𝘁: Many people have wondered how five-month-old Lamine Yamal, born into an ordinary, working-class family with no influential football connections, ended up in a photoshoot with Lionel Messi. The answer is beautifully simple: PURE CHANCE In late 2007, the Spanish newspaper Sport and UNICEF were producing a charity calendar featuring Barcelona players with babies. Yamal’s parents entered him into a public raffle, and he was among the children randomly selected. Messi, then a shy 20-year-old rising star, happened to be the Barcelona player assigned to their session. The shoot took place at Camp Nou, where photographer Joan Monfort captured Messi holding and gently bathing baby Lamine as his mother watched nearby. Nobody involved knew that the child would later join Barcelona, wear the iconic No. 10 and become one of football’s biggest stars. The photos remained largely forgotten until Yamal’s rise brought them back into the spotlight. Now, nearly two decades later, that anonymous baby and the young footballer holding him will lead Spain and Argentina against each other in the 2026 World Cup Final. No influence. No special connections. Just a raffle, a charity photoshoot and a coincidence that now feels like destiny. #Fıfaworldcup #lionelmessi #lamineyamal #ARGvsESP
- Aug 9, 202690x their median
The last living leader of the 1956 Women's March, Sophie de Bruyn, says this is not the freedom they marched for. She was speaking at the National Women’s Day commemoration at the Union Buildings. Tune in to #eNCA on #DStv403. https://t.co/7mCpIE9k1z
- Jul 5, 202579x their median
Today, 2 weeks ago, exactly 24 hours since hearing my Permanent Life Partner, Richard Edward Foxton (Dick/Fox), say “Good bye Darling” following “I love you with all my life” as my plane took off from Amsterdam, I heard his erstwhile carer say “Fox is no more”. Thank you for your support💔🙏🏽❤️
- Aug 13, 202660x their median
Bravo Banyana Banyana 🇿🇦❤️‼️ https://t.co/BWeWChRQym
- Aug 14, 202648x their median
I have discovered that some of the most damaged and evil people who walk among us hide behind Christianity, punctuating every sentence with God or bible references and even virtue signalling on their e-mail signatures. Don’t be fooled by such wolves in sheepskin #JustAThough🫶🏽
- Aug 16, 202613x their median
Happy birthday my beloved princess Wenzile. May God continue to do miracles in and through your life #HappyBirthdayWenzi 💐🎂🌹❤️ https://t.co/NbququYZof
- Aug 17, 202613x their median
Step out into the world with confidence and let your light shine knowing that you have a unique mission to accomplish and that no one can take away you from you #DailyThought #Padkos4Life https://t.co/kFIgb9COan
- Aug 26, 202611x their median
Today I woke up with the song “I know the Lord will make a way for me” which reminded me that God does make a way even when evil thinks it has the upper hand #DallyThought💡 #Padkos4Life🦋
- Aug 15, 20265.4x their median
Whoever you are wherever you are may you be a spark that holds the line against the dark forces in the world, particularly those that masquerade as Christians when there is nothing Christlike about their dishonest evil deeds #Blessings🌼
- Jul 25, 20264.6x their median
There will always be Judases that will sell you for a couple of pieces of silver but that should not stop you from letting your little light shine as far as it can go and as long as you are alive #Blessings🌼
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 56 interactions against 1.8M followers, an engagement rate of 0.003%. Measured over 53 original posts, its engagement rate beats 29% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.526% of those impressions turn into an interaction. That is about 0.593% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 05:00 UTC, and Sunday is the busiest day of the week. Of the 53 posts sampled, 58% carry an image or video, 6% are part of a thread and 17% link out. The account's strongest tracked post pulled 10K interactions, about 187x its own typical post. Recurring topics include #dailythought, #padkos4life, #blessings.
- What is Prof Thuli Madonsela #KindnessBuilds's engagement rate on X?
- Prof Thuli Madonsela #KindnessBuilds (@ThuliMadonsela3) has an engagement rate of 0.003%, based on the median interactions across 53 original posts from the last 30 days against 1,795,045 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Prof Thuli Madonsela #KindnessBuilds sits above the 10th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ThuliMadonsela3 have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ThuliMadonsela3 post?
- Most posts go out around 05:00 UTC, and Sunday is its busiest day, at roughly 3.13 posts per day across the measured window.