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Thomas Rhett engagement report

@ThomasRhett - 2.2M followers on X

Measured over 1 original post from a 30-day window, last computed on September 18, 2026.

Engagement

Per follower
0.002%
of 2.2M followers
Per impression
0.272%
19K views on a typical post
Reach
0.87%
of its followers see a post
Typical post
52
interactions (median)
Saved
0.005%
1 bookmarks on a typical post
Posting rate
0.07/day
active 3% of days
Peak time
17:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 52 interactions against 2.2M followers, an engagement rate of 0.002%. Posts are seen about 19K times each, and 0.272% of those impressions turn into an interaction. That is about 0.867% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.7K interactions, about 148x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 18, 2026. Recurring tag: #shazam.

Where this sits in the catalog

At 0.002%, Thomas Rhett sits below the 10th percentile of the 156,969 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,969 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,068 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 304 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 2025148x their median

    Here we go again! We’ve got some really excited big sisters in our house. God is so good. https://t.co/NCtsTYBKZ9

    7.1K37516649206K viewsView on X
  • Sep 13, 202498x their median

    Girl i love you and ive known it since the day that we met https://t.co/bSXSO7Z0zg

    4.9K1634412165K viewsView on X
  • Jun 17, 202576x their median

    Home. https://t.co/1xnoENT7yH

    3.7K147708120K viewsView on X
  • Sep 13, 202456x their median

    If we were to hypothetically go on tour in 2025... what cities should we come to?!

    1.4K571.4K38214K viewsView on X
  • Oct 14, 202554x their median

    Putting music out with friends is just more fun. Old Tricks with @NiallOfficial is yours this Friday! https://t.co/I4XHzPGvIG

    2.2K42910297402K viewsView on X
  • Oct 12, 202454x their median

    12 years ago today I got to marry my best friend. @laur_akins can you believe that?! I thank God everyday that you said yes to marrying me. You are the most beautiful, loving, giving, thoughtful, most selfless human being I know. You love me and our babies so well. You continue to amaze and inspire me to be a better version of myself everyday. I’m truly so blessed. I love you so much babe. Happy golden anniversary! 10/12/2012

    2.6K14171377K viewsView on X
  • Oct 9, 202547x their median

    Couldn’t say no to this. Old Tricks with @NiallOfficial is coming next Friday, 10/17! https://t.co/wjpcjnPtbL

    1.9K3944961641K viewsView on X
  • Mar 23, 202645x their median

    Excited to have @ThomasRhett sing this year’s rendition of “Georgia on My Mind” for @TheMasters 🎶⛳️ https://t.co/CKtspwDqQ1

    1.8K2277528388K viewsView on X
  • Oct 28, 202440x their median

    2 bags of flour turned into 4 real ones real fast… @laur_akins #whatcouldgoright https://t.co/9H1lGgZQMx

    2.0K10116469K viewsView on X
  • Apr 10, 202526x their median

    How much would you pay to stop time? https://t.co/SqktKYz101

    1.1K12557547K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#shazam

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 52 interactions against 2.2M followers, an engagement rate of 0.002%. Posts are seen about 19K times each, and 0.272% of those impressions turn into an interaction. That is about 0.867% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.7K interactions, about 148x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Thomas Rhett's engagement rate on X?
Thomas Rhett (@ThomasRhett) has an engagement rate of 0.002%, based on the median interactions across 1 original posts from the last 30 days against 2,205,840 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Thomas Rhett sits below the 10th percentile of the 156,969 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ThomasRhett have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ThomasRhett post?
Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.

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