Theo Paphitis engagement report
@TheoPaphitis - 443K followers on X
Measured over 26 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 17 interactions against 443K followers, an engagement rate of 0.004%. Measured over 26 original posts, its engagement rate beats 19% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.2K times each, and 0.185% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 77% carry an image or video and 19% link out. The account's strongest tracked post pulled 2.3K interactions, about 134x its own typical post. Recurring topics include #sbs, #smallbusiness, #businessadvice.
Measured over 26 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #sbs, #smallbusiness, #businessadvice.
Compared with accounts its own size
Theo Paphitis's engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Theo Paphitis sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 20, 2026134x their median
Today is GCSE Results Day. School was not an easy time for me, and I left with only a certificate in colouring in maps. Here is a direct quote from my final school report that has stayed with me my whole life: “A splendid person with fine qualities, but unfortunately there are no examinations in this field.” There is nothing that puts a spring in your step and a fire in your belly quite like being underestimated. The passion to prove them wrong has carried me through every challenge I've faced to date. So, if you walk out of that hall today having achieved what you wanted, or even over and above, huge congratulations. If you leave feeling disappointed, use it as your fuel. Find what sparks your passion and keep pushing. This is nothing more than a change in direction. Chin up and pat yourself on the back. You’ve got a lifetime to keep proving yourself! #ResultsDay2026 #GCSEs #GCSEResultsDay
- Aug 17, 20265.5x their median
Success takes hard graft, but sustained success takes balance. As summer wraps up, make sure you pause and reset. Do what brings you joy, recharge your batteries and spend time with family and friends - they, and your well-being, are the real reason for the journey. Then you can come back ready to hit the ground running ! #MondayMotivation #rechargeandreset
- Aug 21, 20265.4x their median
Treat every single day as a clean slate full of possibility ! Every morning you wake up, you are given the opportunity to decide exactly what you want out of that day, week, or month. Once you know that, you can make the conscious decisions that will actually get you there. Don’t sit in the passenger seat. Use every morning as a fresh opportunity to take control. #CleanSlate #BusinessAdvice
- Aug 24, 20263.9x their median
Naysayers will always have an opinion. It’s entirely in your hands which ones you take on board. Always remember: you are the one behind the wheel, you are in control, and ultimately, only you have to live with your choices. So, let the negative opinions pass you by. Keep the end goal in mind, and with a bit of graft and a lot of passion, you can achieve anything you set out to ! #EntrepreneurMindset #BusinessAdvice #StayFocused
- Aug 13, 20261.9x their median
It is a massive day for those students collecting their A-Level results. I know this can feel overwhelming, like your whole life is being decided at this moment, but the truth is - it isn’t. One piece of paper doesn't dictate your entire future. You might open that envelope and get exactly what you expected. Whilst this is something to be very proud of and makes the choice easier, you’re still going to need to put the graft in for whatever comes next ! Those of you who leave today disappointed, try to view this as a change in direction rather than a failure. These results represent a stepping stone to the next stage in your life, but your future is ultimately in your own hands. Congratulations to all those who are collecting their results today and, whatever happens, hold your head up high and jump into whatever is next with passion and purpose. You’ve got this! #ALevelResults #ResultsDay #ALevels2026
- Aug 6, 20261.8x their median
Don’t spend your time on something that doesn’t light a fire in your belly or put a spring in your step. In the grand scheme of things, we’re only here for a blink of an eye - so make it count doing something you truly enjoy. #ThursdayThoughts #Findyourpassion #BusinessAdvice https://t.co/YtJH9CzlK5
- Aug 28, 20261.8x their median
Common sense isn’t always common. Many people don’t realise that running a business is largely about logic, understanding your numbers and making informed decisions. Don’t act on impulse. Weigh up the potential outcomes, do your research and make sure your next move is supported by solid groundwork - those who don't do their homework often live to regret it ! #BusinessAdvice #Entrepreneurship
- Jul 31, 20261.5x their median
I don’t know a single successful business owner that doesn’t carry a few scars on their back. Setbacks and mistakes are part of the process. We might wish we could avoid them, but they’re inevitable - and often where the real learning happens. So when things don’t go to plan, don’t be too hard on yourself. Pick yourself up, dust yourself off and go again ! #FridayAdvice #Entrepreneurship
- Aug 12, 2026
When it comes to your own success, the sky really is the limit, but you have to back yourself. In my experience, we can often be our own worst critics, talking ourselves out of genuine opportunities. So the next time self-doubt creeps in, shift your mindset and step forward with confidence - you never know where it might take you. #WednesdayWisdom #AdvicePost #Backyourself
- Jul 27, 2026
A huge congratulations to this week's #SBS Small Business Sunday winners ! From Instagram: the_allergyproject jewellerymoves local. producer blossomandbeaudeodorant From LinkedIn: Karen Rhodes (MotoKind) Karen Mason (My Safe Place Southern) Go and checkout their #smallbusinesses ! #SmallBusinessSunday #SupportSmallBiz #ForWinners @TheSBS_Crew
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 17 interactions against 443K followers, an engagement rate of 0.004%. Measured over 26 original posts, its engagement rate beats 19% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 9.2K times each, and 0.185% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 77% carry an image or video and 19% link out. The account's strongest tracked post pulled 2.3K interactions, about 134x its own typical post. Recurring topics include #sbs, #smallbusiness, #businessadvice.
- What is Theo Paphitis's engagement rate on X?
- Theo Paphitis (@TheoPaphitis) has an engagement rate of 0.004%, based on the median interactions across 26 original posts from the last 30 days against 443,108 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Theo Paphitis sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheoPaphitis have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheoPaphitis post?
- Most posts go out around 06:00 UTC, and Sunday is its busiest day, at roughly 0.93 posts per day across the measured window.