The Type engagement report
@TheType - 161K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 4 interactions against 161K followers, an engagement rate of 0.003%. Measured over 8 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.221% of those impressions turn into an interaction. That is about 1.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 8 posts sampled, 25% carry an image or video and 88% link out. The account's strongest tracked post pulled 116 interactions, about 19x its own typical post. Recurring topics include #字谈字畅, #络纬.
Measured over 8 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #字谈字畅, #络纬.
Compared with accounts its own size
The Type's engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, The Type sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 25% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 88% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 25% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 98 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 17, 202619x their median
https://t.co/KcgWiNGcxZ
- Apr 30, 202613x their median
https://t.co/bGeV2NUYsa
- Jun 2, 202612x their median
#字谈字畅 283:「这是要送给老师的」 译著《图解字体排印》付梓面世。这是埃伦·勒普顿的畅销作《Thinking with Type》第二次翻译成简体中文。今天,我们有幸邀请到本书的编辑许梦蕾、设计师杨梓俊,与大家分享出版制作的幕后故事。 https://t.co/ihuLn0nNDd
- Sep 23, 20269.0x their median
古罗马字体的时光旅行 矗立在罗马广场的图拉真柱上,至今还能看到两千年前留下的铭文,让我们得以窥见罗马纪念碑体大写字母的时代。 罗马大写字母(Capitalis monumentalis)主要用于石碑、建筑等纪念性文字。图拉真柱上的铭文被视为其发展成熟的经典案例,字母的比例、笔画与衬线也成为后来字体设计的重要参照。 20 世纪,字体设计师 Carol Twombly 以图拉真柱铭文为基础重新设计,创造了今天熟悉的 Trajan。 在《西文字体》中,还能看到许多 Roman typefaces 与这些古老字母之间的联系。从石碑刻字、铅字到数字字体,字形在不同时代不断被书写、重构与延续。这本书就像一台字体时光机,带我们沿着字母的痕迹,探索字体背后与书写、材料、技术和文化有关的故事。 Source: Sharp Type, Weebly, Adobe, typo. social
- Oct 21, 20266.8x their median
明知道迟早会来,但突如其来的消息还是有点措手不及😭感谢您对我们这些大洋彼岸晚辈的关爱🥀 约斯特·霍胡利(1933/6/8—2026/10/18) https://t.co/fwjfQeBnal
- May 7, 20266.8x their median
https://t.co/3xDyolmrJX
- Aug 7, 20266.5x their median
https://t.co/9JTGk0LH6v
- Apr 10, 20264.2x their median
https://t.co/5z1iNSQn7g
- Jul 29, 20265.8x their median
The Type 将参展 UNFOLD 深圳 2026 艺术设计节,我们会展出 The Type 出品及协作出品的各类出版物,并全部提供试读本以供大家翻阅,书目包括但不限于: ☞ The Type 出品: 《中文文字设计研究选集》 《从字体开始:设计改变的生活与社会》 ☞ The Type 协作出品: 《西文字体:基础知识与用法》 《字体排印通信·基础字体排印》 《平面设计师的设计问题》 《字传——约斯特·霍胡利设计六十年》 《系统的书籍设计?》 《排版造型 白井敬尚——从国际风格到古典样式再到 idea》 《卡尔·格斯特纳:设计程序》 《平面设计中的网格系统》 《西文排版(增补修订版)》 《西文字体设计方法》 《西文书法的艺术》 ☞ 展会时间: 8 月 6 日: 14:00 - 19:00(预展) 8 月 7 日: 10:00 - 19:00(公众) 8 月 8 日: 10:00 - 19:00(公众) 8 月 9 日: 10:00 - 18:00(公众) ☞ 展会地址: 深圳市南山区海上世界文化艺术中心 1F 滨海展馆 ☞ The Type 赠票: The Type 作为 UNFOLD 2026 媒体伙伴,将面向 The Type 会员赠出赠票,详情请见会员邮件及会员群组。 ☞ 深圳见!
- Mar 20, 20263.5x their median
https://t.co/IBaaXisEwF
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 161K followers, an engagement rate of 0.003%. Measured over 8 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.221% of those impressions turn into an interaction. That is about 1.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Friday is the busiest day of the week. Of the 8 posts sampled, 25% carry an image or video and 88% link out. The account's strongest tracked post pulled 116 interactions, about 19x its own typical post. Recurring topics include #字谈字畅, #络纬.
- What is The Type's engagement rate on X?
- The Type (@TheType) has an engagement rate of 0.003%, based on the median interactions across 8 original posts from the last 30 days against 161,394 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, The Type sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheType have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheType post?
- Most posts go out around 04:00 UTC, and Friday is its busiest day, at roughly 0.37 posts per day across the measured window.