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TheShadeRoom engagement report

@TheShadeRoom - 954K followers on X

Measured over 93 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 954K followers
Per impression
0.122%
29K views on a typical post
Reach
3.01%
of its followers see a post
Typical post
35
interactions (median)
Saved
0.011%
3 bookmarks on a typical post
Posting rate
3.23/day
active 50% of days
Peak time
19:00 UTC
Wednesday

A typical post picks up 35 interactions against 954K followers, an engagement rate of 0.004%. Measured over 93 original posts, its engagement rate beats 23% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.122% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 93 posts sampled, 99% carry an image or video and 87% link out. The account's strongest tracked post pulled 7.5K interactions, about 214x its own typical post. Recurring topics include #rs, #tsrstaffas, #steppingintotheshaderoom.

Measured over 93 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #rs, #tsrstaffas, #steppingintotheshaderoom.

Compared with accounts its own size

TheShadeRoom's engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, TheShadeRoom sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 15, 2026214x their median

    Keri Hilson played a hilarious round of "Shoot Your Shot"—and let’s just say most of your favorite male celebs got shut DOWN! 😭 #SteppingIntoTheShadeRoom // https://t.co/l8DnSQ2r11 https://t.co/z3BSCcEkbB

    6.8K32227779193K viewsView on X
  • Aug 25, 2026181x their median

    G Herbo shows support for Lil Durk outside of the federal courthouse https://t.co/cOFuV4kLBx

    5.8K5053236839K viewsView on X
  • Aug 21, 202690x their median

    Hayden Panettiere would have turned 37 years old today. ❤️‍🩹🙏🏾 (📸: @gettyimages) ✍🏾: #TSRStaffLG https://t.co/d4hPdb1Oi7

    2.9K232141540K viewsView on X
  • Aug 23, 202682x their median

    ASAP Rocky was photographed in daddy duty mode last night in New York 🥹💗! (📸: @gettyimages) ✍🏾: #TSRStaffST https://t.co/F5WANnVX1X

    2.7K90162776K viewsView on X
  • Aug 15, 202663x their median

    Lauren London wishes Nipsey Hussle a Happy Heavenly Birthday! 🎉 He would have turned 41 today. 🙏🏾 (📸: @gettyimages) ✍🏾: #TSRStaffLG https://t.co/6qFOnr2Kfg

    2.1K987341K viewsView on X
  • Aug 16, 202649x their median

    Congratulations! Jordyn Woods and Karl Anthony Towns officially tie the knot in a beautiful venue with a star-studded guest list 😍! (Swipe) (📸/🎥: backgrid) ✍🏾: #TSRStaffST https://t.co/TGnjOwH5GO

    1.6K779844K viewsView on X
  • Aug 26, 202641x their median

    “This decision was made on speculative opinion, not evidence.” – Sidney Starr’s family speaks out after her bond was denied in a Fulton County court. #TSRInvestigates has the latest from inside the courtroom. // WATCH: https://t.co/3rMO56mifx https://t.co/37DVpMEFgH

    1.2K11287990K viewsView on X
  • Aug 12, 202630x their median

    Keri Hilson has some advice for the music girlies dating athletes 👀 During a new sit-down on #SteppingIntoTheShadeRoom, Keri broke down what she calls “the underworld” of dating in the sports world. Watch: https://t.co/l8DnSQ2r11 https://t.co/NHZ3DsDSyD

    93488311188K viewsView on X
  • Aug 17, 202616x their median

    Roommates, we are saddened to report the passing of Hayden Panettiere. According to ‘TMZ’, sources with direct knowledge confirmed that Hayden passed away earlier on Sunday at age 36. It was reported that she and her on-again, off-again boyfriend, Brian Hickerson, flew from Los Angeles to the South on Saturday. Brian's family has been informed, and sources say it is a "sad situation." ______________________________ In a statement to ‘ABC News’, her representative said, "It is with profound sadness that we share the tragic passing of our beloved Hayden. She was an incredible light and a force of nature who brought immeasurable love and joy to all who knew her and to the millions who watched her onscreen." Let’s keep her loved ones in our prayers at this time.🙏🏾📸:@gettyimages✍🏾:#TSRStaffJR

    47360212388K viewsView on X
  • Aug 16, 202614x their median

    Married in 5! 😍💍👏 Karl-Anthony Towns & Jordyn Woods are officially husband and wife. Wedding PHOTOS & DETAILS HERE: https://t.co/m0Yn2zM4vq https://t.co/9ZKaMbowt5

    455240033K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rs#tsrstaffas#steppingintotheshaderoom#tsrstafflg#tsrstaffst

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 35 interactions against 954K followers, an engagement rate of 0.004%. Measured over 93 original posts, its engagement rate beats 23% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.122% of those impressions turn into an interaction. That is about 3.01% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 93 posts sampled, 99% carry an image or video and 87% link out. The account's strongest tracked post pulled 7.5K interactions, about 214x its own typical post. Recurring topics include #rs, #tsrstaffas, #steppingintotheshaderoom.

What is TheShadeRoom's engagement rate on X?
TheShadeRoom (@TheShadeRoom) has an engagement rate of 0.004%, based on the median interactions across 93 original posts from the last 30 days against 954,345 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, TheShadeRoom sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheShadeRoom have real engagement?
Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TheShadeRoom post?
Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 3.23 posts per day across the measured window.

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