The Sandbox engagement report
@TheSandboxGame - 1.0M followers on X
Measured over 24 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 175 interactions against 1.0M followers, an engagement rate of 0.017%. Measured over 24 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.746% of those impressions turn into an interaction. That is about 2.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 24 posts sampled, 83% carry an image or video, 8% are part of a thread and 79% link out. The account's strongest tracked post pulled 1.8K interactions, about 10x its own typical post. Recurring topics include #sandfam, #halloweengamjam, #wtf.
Measured over 24 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #sandfam, #halloweengamjam, #wtf.
Compared with accounts its own size
The Sandbox's engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.017%, The Sandbox sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 83% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 79% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 79% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 375 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 1, 202610x their median
Introducing Hollywood Hills. A cosmic horror thriller feature film set in the Hollywood Hills. From the creators of @TheSandboxGame It's the first film you are part of from day one. Fans can invest on @joinrepublic and own a share of revenues, hunt for hidden clues, earn collectibles, impact the story or even get on screen, all while it’s being made. We’re out of stealth today. Join waitlist ➡️ https://t.co/4FOibkpZbS Here's everything you need to know ⤵ 1⃣ INVEST. The fan investment window opens until allocation is sold out. Enjoy the perks. Join the waitlist. 2⃣ HUNT. Clues are hidden everywhere. Crack them and you may change the story. 3⃣ COLLECT. You can get a Hollywood Hills Villa, from a very limited NFT in-world collection, created by @stevescott3000 (Led Zeppelin, the Guggenheim). Each one hides a piece of evidence. 4⃣ GET ON THE BUS. The film is built around the Dead & Famous LA bus tour.. and you can actually ride it! It runs through the Hills this October, past the houses where the famous died. 5⃣ GET IN THE FILM. Your name in the end credits, your face hidden in the frame, a producer credit, an audition. Lets unpack this a bit. The story: true crime meets cosmic horror ⤵
- Aug 4, 20264.7x their median
🛹 https://t.co/o4Q8IGNvce https://t.co/V5knnkNwBQ
- Oct 3, 20262.9x their median
3.5 months of closed alpha & beta on The Sandbox Studio - 8 product releases - 4 game jams - 100+ handpicked creators - 100+ games built - Partners & Integrations: Meshy, Scenario + more soon - Open tech stack: Codex, Claude Code, Gemini - Open distribution: web, mobile, Telegram... Public launch in October. Join the waitlist → https://t.co/A5Ll1yeYqs
- Jun 9, 20262.5x their median
https://t.co/iSseyi6w32
- Jul 28, 20262.4x their median
☀️Summer Giveaway ☀️ Giving away 50 Artbooks, first comes first served 🗨️ Comment 🔁 Retweet ✍️ Fill out the form: https://t.co/QaIc9NPVf9 https://t.co/AxLBADO3cr
- Aug 22, 20262.4x their median
The Sandbox team has identified and fully contained a recent vulnerability regarding the SAND cross-chain bridge on Base and BNB Smart Chain (BSC). The impact is minimal, representing less than 0.01% of the total SAND token supply. SAND tokens on Ethereum and Polygon are NOT affected. No user wallets were compromised, and no action is required from holders and liquidity pool (LP) providers on those networks. The SAND locked on Ethereum, which backs all bridged SAND, is fully intact. An attacker was able to mint unbacked SAND on Base and BSC. We have disabled bridging to and from both networks, so SAND on Base and BSC is currently isolated and cannot be moved or redeemed. ⚠️ Do not buy, sell, or trade SAND on Base or BSC. Liquidity on those networks is compromised. We are taking a pre-incident snapshot and preparing a compensation plan for the qualified users of the impacted LPs. Affected users can reach out to official support via [email protected]. We continue to monitor the situation and are actively investigating its scope, and we will share a full incident report and detailed technical post-mortem soon. We apologize for the inconvenience this has caused and deeply appreciate the continued patience and support of The Sandbox community. ⚠️ Reminder: Our team will NEVER DM you first. Please beware of scam links in the replies.
- Sep 18, 20262.3x their median
Calling all graphic designers. We're offering $3,000 USD to the winning design for our new Agent Persona. One week to submit, let's see what you got. 👁️👄👁️👇https://t.co/4Ap2atXkI1
- Oct 10, 20262.2x their median
Saturday Play 🐱 Keep your paws moving! Discover Meowmentum, an endless runner by @LeeOccleshaw packed with cat chaos, powerups, and evil cucumbers. 🥒 Record your run and drop it in the replies. One Player will be randomly selected to claim 1,000 SAND. Play it https://t.co/PtAeRNwIim
- Jul 25, 20262.1x their median
Saturday Play 🏠 Place, combine, and grow a miniature city in TinyRoom City, a game made in hours with The Sandbox Studio. Share your run in the replies. One Player earns 1,000 SAND. Play 👉 https://t.co/0wkOQ097MC https://t.co/ZOyE2O4snz
- Aug 12, 20261.7x their median
Today, we're releasing The Sandbox Studio Beta. 🔧 game engine: lighter, faster, improved performance and new packs in the making (templates, assets and skills) 🧑💻creators: more seats to build with Studio, dedicated beta Game Jam, more support (tutorials, doc, ticketing system) 👉Join the beta on https://t.co/R2KvFHwIv0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 175 interactions against 1.0M followers, an engagement rate of 0.017%. Measured over 24 original posts, its engagement rate beats 41% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.746% of those impressions turn into an interaction. That is about 2.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 24 posts sampled, 83% carry an image or video, 8% are part of a thread and 79% link out. The account's strongest tracked post pulled 1.8K interactions, about 10x its own typical post. Recurring topics include #sandfam, #halloweengamjam, #wtf.
- What is The Sandbox's engagement rate on X?
- The Sandbox (@TheSandboxGame) has an engagement rate of 0.017%, based on the median interactions across 24 original posts from the last 30 days against 1,041,230 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, The Sandbox sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheSandboxGame have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheSandboxGame post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 2.1 posts per day across the measured window.