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Dwayne Johnson engagement report

@TheRock - 16M followers on X

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.03%
of 16M followers
Per impression
1.09%
444K views on a typical post
Reach
2.77%
of its followers see a post
Typical post
4.8K
interactions (median)
Saved
0.051%
227 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
17:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 4.8K interactions against 16M followers, an engagement rate of 0.03%. Posts are seen about 444K times each, and 1.09% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 220K interactions, about 46x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.03%, Dwayne Johnson sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Dec 13, 202546x their median

    ๐Ÿ@JohnCena John, you epitomize one of my favorite quotes, "it's nice to be important, but it's more important to be nice". Congratulations on your historic and extraordinary @wwe career, my triend. Have fun, tear it down, and as always, "thank you for the house" ๐Ÿฅƒ https://t.co/uvYyDn0JwD

    196K21K1.9K4674.3M viewsView on X
  • Nov 17, 202513x their median

    7 ~ 1๐ŸŒ€ ~ 26 ๐Ÿช https://t.co/8sIt1Ug5BM

    56K4.0K9232811.6M viewsView on X
  • Mar 7, 202611x their median

    I love my son @KevinHart4real with all my heart โค๏ธ but when he gets whiny about his carseat, I just want to slap his stupid little lips clean off his annoying punchable face ๐Ÿ‘„ ๐Ÿ‘‹๐Ÿพ ๐Ÿ‘ฆ๐Ÿพ ๐Ÿค›๐Ÿพ #onset #jumanji #daddyissues #toomuchfun ๐Ÿ˜‚ https://t.co/1yoqfcm8U0

    48K3.8K1.1K2402.3M viewsView on X
  • Mar 14, 20269.0x their median

    I want to hate this so bad and punch @KevinHart4real right in his little Keebler elf face, but dammit my jaws hurt from belly laughing at his commentary ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ btw, we have less than 3 minutes between takes, so thatโ€™s why I use a shovel size spoon to devour my food ๐Ÿช Can a working man just eat in peace? Paybacks a bitch, Kev ๐Ÿ˜‰ #onset #jumanji #hawaii

    39K2.6K1.0K1463.6M viewsView on X
  • Jul 6, 20268.7x their median

    INCREDIBLY COOL gift from an awesome fan - a vintage wrestling magazine with my grandfather on the cover. As you see by his pictures, my grandfather, High Chief Peter Maivia was the inspiration behind my character MAUI from MOANA. Thank you Steven I got the best fans in the world!!! #MoanaGlobalTour

    39K2.6K38455921K viewsView on X
  • Nov 17, 20257.5x their median

    7 ~ 1๐ŸŒ€ ~ 26 ๐Ÿช https://t.co/GDMKLGJOwO

    31K3.9K6874062.0M viewsView on X
  • Mar 23, 20267.2x their median

    The ocean is calling. Join Moana, Maui, Heihei, and Pua on an unforgettable adventure ๐ŸŒŠ Disney's #Moana only in theaters July 10! ~๐Ÿช https://t.co/euL17n59DN

    29K3.4K1.6K3772.7M viewsView on X
  • Feb 16, 20266.7x their median

    Thatโ€™s an official Jumanji wrap on the one and the only, Danny DeVito ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ๐Ÿฅ‚ To work with you, and learn from you has been an honor ~ and to call you my friend, will always be a privilege. Thank you, brother for your anchoring heart and JOY throughout our Jumanji franchise. Letโ€™s tell more stories together ๐Ÿซฑ๐Ÿพโ€๐Ÿซฒ๐Ÿผ๐Ÿซถ๐Ÿพ ps, please keep smilinโ€™ and please keep exfoliating the top of your head ๐Ÿ˜˜๐Ÿคฃ #ThatsAWrap #DeVitoย ๐Ÿ #Jumanji

    30K1.9K574891.2M viewsView on X
  • Mar 23, 20264.6x their median

    The ocean chose her for a reason ๐ŸŒŠ Experience @Disneyโ€™s MOANA only in theaters JULY 10. ~ ๐Ÿช https://t.co/Syz4bgkOBR

    18K2.7K1.1K4542.6M viewsView on X
  • Mar 17, 20264.6x their median

    Meet me in the lobby this Thursdayโ€ฆ 3/19 โ€ฆ if you know, you know ~ F ๐Ÿ›ก๏ธ๐Ÿ—ฟ๐Ÿ›ก๏ธ https://t.co/Xlnrj7VnYK

    19K2.0K9362461.5M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 4.8K interactions against 16M followers, an engagement rate of 0.03%. Posts are seen about 444K times each, and 1.09% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 220K interactions, about 46x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Dwayne Johnson's engagement rate on X?
Dwayne Johnson (@TheRock) has an engagement rate of 0.03%, based on the median interactions across 1 original posts from the last 30 days against 16,033,822 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.03%, Dwayne Johnson sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheRock have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TheRock post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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