The RSC engagement report
@TheRSC - 376K followers on X
Measured over 1 original post from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 40 interactions against 376K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.296% of those impressions turn into an interaction. That is about 3.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 3.3K interactions, about 83x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 1, 2026.
Where this sits in the catalog
At 0.011%, The RSC sits above the 10th percentile of the 66,691 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 118.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 269 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 12, 202683x their median
We are saddened to hear of the death of Jane Lapotaire. A truly brilliant actress her RSC credits include Piaf, winning her TONY & Olivier awards, & Gertrude opposite Kenneth Branagh in Adrian Noble’s Hamlet. https://t.co/MnCXO4IwPY
- May 29, 202636x their median
Introducing the cast of George R. R. Martin's Game of Thrones: The Mad King 👑 https://t.co/WB16VkNl0S
- May 22, 202619x their median
This evening our Patron, His Majesty the King, attended a performance of The Tempest in the Royal Shakespeare Theatre ✨ https://t.co/ucngI3QQKy
- Jul 1, 202614x their median
We are deeply saddened by the death of Dame Penelope Keith, one of Britain's most distinguished actors, whose professional career began with the RSC in 1963. She appeared in landmark productions of The Tempest, Richard III and Julius Caesar. https://t.co/5yRaWtv2yK
- May 11, 20264.6x their median
We are incredibly sad to hear that RSC Honorary Associate Artist Michael Pennington passed away at the age of 82 yesterday. A Shakespearean to his very bones, Michael’s long & distinguished career with us spanned an astonishing 50 years. Our thoughts go to all those who knew him https://t.co/jMU8bUgfrv
- Mar 27, 20264.0x their median
We are very saddened to hear of the death of RSC Associate Artist, Desmond Barrit. A distinguished presence on the British stage, Desmond was a longstanding member of the RSC where he became renowned for his memorable - and often hilarious - performances. https://t.co/egV50fdKDe
- Feb 18, 20263.7x their median
Game of Thrones: The Mad King 👑 We’re announcing a sweeping new stage epic from the world of George R. R. Martin, written by Duncan Macmillan and directed by Dominic Cooke. https://t.co/lQgYpTDyjh
- Apr 2, 20262.4x their median
A long winter thaws in Harrenhal, and spring is promised... Game of Thrones: The Mad King will play in the Royal Shakespeare Theatre in Stratford-upon-Avon from 20 July to 5 September Join now for Priority Booking from 14 April 👑 Public Booking opens from 22 April https://t.co/t8MiY5c8qA
- Feb 26, 20262.4x their median
New shows for 2026 💫 🌳 As You Like It, with Jonathan Groff 🩸 Julius Caesar, with Harriet Walter 🏠 Middlemarch Parts 1 and 2 ⚔️ The Three Musketeers https://t.co/olLms4M97m
- Dec 11, 2025
The 26th Annual WhatsOnStage Awards: full list of nominees https://t.co/cvS6o0LmwY https://t.co/E247kNAnfD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 40 interactions against 376K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.296% of those impressions turn into an interaction. That is about 3.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 3.3K interactions, about 83x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is The RSC's engagement rate on X?
- The RSC (@TheRSC) has an engagement rate of 0.011%, based on the median interactions across 1 original posts from the last 30 days against 376,121 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, The RSC sits above the 10th percentile of the 66,691 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheRSC have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @TheRSC post?
- Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.