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The RSC engagement report

@TheRSC - 376K followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.011%
of 376K followers
Per impression
0.296%
14K views on a typical post
Reach
3.59%
of its followers see a post
Typical post
40
interactions (median)
Saved
0.007%
1 bookmarks on a typical post
Posting rate
0.1/day
active 3% of days
Peak time
17:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 40 interactions against 376K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.296% of those impressions turn into an interaction. That is about 3.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 3.3K interactions, about 83x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.011%, The RSC sits above the 10th percentile of the 66,691 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99118.6%
Engagement rate as a share of followers, across the 66,691 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,485 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile118.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 269 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Mar 12, 202683x their median

    We are saddened to hear of the death of Jane Lapotaire. A truly brilliant actress her RSC credits include Piaf, winning her TONY & Olivier awards, & Gertrude opposite Kenneth Branagh in Adrian Noble’s Hamlet. https://t.co/MnCXO4IwPY

    2.6K47112184178K viewsView on X
  • May 29, 202636x their median

    Introducing the cast of George R. R. Martin's Game of Thrones: The Mad King 👑 https://t.co/WB16VkNl0S

    1.2K206155671K viewsView on X
  • May 22, 202619x their median

    This evening our Patron, His Majesty the King, attended a performance of The Tempest in the Royal Shakespeare Theatre ✨ https://t.co/ucngI3QQKy

    65510112623K viewsView on X
  • Jul 1, 202614x their median

    We are deeply saddened by the death of Dame Penelope Keith, one of Britain's most distinguished actors, whose professional career began with the RSC in 1963. She appeared in landmark productions of The Tempest, Richard III and Julius Caesar. https://t.co/5yRaWtv2yK

    540304224K viewsView on X
  • May 11, 20264.6x their median

    We are incredibly sad to hear that RSC Honorary Associate Artist Michael Pennington passed away at the age of 82 yesterday. A Shakespearean to his very bones, Michael’s long & distinguished career with us spanned an astonishing 50 years. Our thoughts go to all those who knew him https://t.co/jMU8bUgfrv

    1432312611K viewsView on X
  • Mar 27, 20264.0x their median

    We are very saddened to hear of the death of RSC Associate Artist, Desmond Barrit. A distinguished presence on the British stage, Desmond was a longstanding member of the RSC where he became renowned for his memorable - and often hilarious - performances. https://t.co/egV50fdKDe

    127181146.9K viewsView on X
  • Feb 18, 20263.7x their median

    Game of Thrones: The Mad King 👑 We’re announcing a sweeping new stage epic from the world of George R. R. Martin, written by Duncan Macmillan and directed by Dominic Cooke. https://t.co/lQgYpTDyjh

    1022491334K viewsView on X
  • Apr 2, 20262.4x their median

    A long winter thaws in Harrenhal, and spring is promised... Game of Thrones: The Mad King will play in the Royal Shakespeare Theatre in Stratford-upon-Avon from 20 July to 5 September Join now for Priority Booking from 14 April 👑 Public Booking opens from 22 April https://t.co/t8MiY5c8qA

    651811311K viewsView on X
  • Feb 26, 20262.4x their median

    New shows for 2026 💫 🌳 As You Like It, with Jonathan Groff 🩸 Julius Caesar, with Harriet Walter 🏠 Middlemarch Parts 1 and 2 ⚔️ The Three Musketeers https://t.co/olLms4M97m

    62204811K viewsView on X
  • Dec 11, 2025

    The 26th Annual WhatsOnStage Awards: full list of nominees https://t.co/cvS6o0LmwY https://t.co/E247kNAnfD

    4480436K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 40 interactions against 376K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.296% of those impressions turn into an interaction. That is about 3.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% are part of a thread and 100% link out. The account's strongest tracked post pulled 3.3K interactions, about 83x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is The RSC's engagement rate on X?
The RSC (@TheRSC) has an engagement rate of 0.011%, based on the median interactions across 1 original posts from the last 30 days against 376,121 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, The RSC sits above the 10th percentile of the 66,691 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheRSC have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @TheRSC post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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