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The ODM Party engagement report

@TheODMparty - 947K followers on X

Measured over 28 original posts from a 30-day window, last computed on August 20, 2026.

Engagement

Middle of its size range
Per follower
0.025%
of 947K followers
Per impression
1.23%
19K views on a typical post
Reach
2.02%
of its followers see a post
Typical post
236
interactions (median)
Saved
0.005%
1 bookmarks on a typical post
Posting rate
0.97/day
active 43% of days
Peak time
07:00 UTC
Monday

A typical post picks up 236 interactions against 947K followers, an engagement rate of 0.025%. Measured over 28 original posts, its engagement rate beats 46% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 1.23% of those impressions turn into an interaction. That is about 2.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 68% carry an image or video. The account's strongest tracked post pulled 913 interactions, about 3.9x its own typical post. Recurring topics include #odmudapg, #tukotayari.

Measured over 28 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #odmudapg, #tukotayari.

Compared with accounts its own size

The ODM Party's engagement rate beats 46% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.025%, The ODM Party sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video68% of posts+79%+73% to +85%5.8K
Outbound link4% of posts-49%-50% to -47%6.1K
Typical length-+13%+10% to +15%6.4K
  • 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 300 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 6, 20263.9x their median

    We want POWER…

    44259311101303K viewsView on X
  • Jul 9, 20262.7x their median

    Message from the ORPP https://t.co/bnrJVHegNT

    339731892768K viewsView on X
  • Aug 9, 20262.5x their median

    Ready for tomorrow… https://t.co/tC7MWLyGHb

    4514484939K viewsView on X
  • Aug 8, 20262.1x their median

    Party Leader @DrOburu_O at Ms. Charlene Ruto’s traditional wedding (Koito) at their home in Kilgoris, Narok County. Congratulations Charlene. https://t.co/QYRNZ8IrIP

    4102658521K viewsView on X
  • Jul 21, 20261.9x their median

    We are saddened by the news of the passing of Mr. Elvis Otieno aka The BEAST, a member of the ODM Youth League’s Comrades Chapter and a former student leader at the Technical University of Mombasa, which occurred yesterday in Mombasa. The BEAST as he was popularly known was outgoing, cheerful and a good mobilizer who dedicated his life to championing for the rights of the youth. We condole with the family, friends and relatives of Mr. Elvis Otieno and pray for God’s comfort and peace during this difficult time of mourning. May his soul RIP.

    3514735435K viewsView on X
  • Aug 13, 20261.7x their median

    In Nairobi… Chama kiko imara #TukoTayari https://t.co/ihHmyFKKZ6

    27925911229K viewsView on X
  • Jul 27, 20261.6x their median

    Party County Chairpersons and Majority & Minority Leaders from the various County Assemblies across the country met today in Nairobi where they affirmed their commitment to the party and the broad-based government, an idea that was initiated by our departed Party Leader the late Raila Amolo Odinga. 35 Chairpersons attended the meeting. The meeting was cordial and was graced by PL @DrOburu_O, DPL @SimbaArati (the host), SG @HonOmanyo @JunetMohamed and Chairman of the Council of County Chairpersons (CoCC) @BarasaFernandes. The party is strong. The party is united. The party remains organized. #TukoTayari

    217381161327K viewsView on X
  • Jul 26, 2026

    CS @DrOparanya, Secy. Gen. @HonOmanyo and Director of Campaigns and Elections @JunetMohamed today attended a joint ODM/UDA rally in Malava Constituency of Kakamega County. The leaders who were joined by a host of local leaders used the occasion to mobilize support for the broadbased government ahead of the 2027 general election #TukoTayari

    2193784423K viewsView on X
  • Aug 10, 2026

    “Before this Broadbased arrangement which was enabled by our beloved fallen Party Leader the Rt. Hon. Raila Odinga, we had a handshake government with Pr. Uhuru Kenyatta. And during that arrangement, Uhuru never gave us even a single CS position or even a PS position, the only thing he promised us was the Presidency, which we never got. In the broadbased arrangement, ODM has several CS and PS slots in the government” PL @DrOburu_O

    2253172925K viewsView on X
  • Aug 10, 2026

    United we STAND https://t.co/gv3uvGGrnb

    23827561320K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#odmudapg#tukotayari

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 236 interactions against 947K followers, an engagement rate of 0.025%. Measured over 28 original posts, its engagement rate beats 46% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 19K times each, and 1.23% of those impressions turn into an interaction. That is about 2.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 68% carry an image or video. The account's strongest tracked post pulled 913 interactions, about 3.9x its own typical post. Recurring topics include #odmudapg, #tukotayari.

What is The ODM Party's engagement rate on X?
The ODM Party (@TheODMparty) has an engagement rate of 0.025%, based on the median interactions across 28 original posts from the last 30 days against 947,060 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, The ODM Party sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheODMparty have real engagement?
Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TheODMparty post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.97 posts per day across the measured window.

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