Intercept Brasil engagement report
@TheInterceptBr - 1.1M followers on X
Measured over 64 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 1.4K interactions against 1.1M followers, an engagement rate of 0.13%. Measured over 64 original posts, its engagement rate beats 77% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 30K times each, and 4.55% of those impressions turn into an interaction. That is about 2.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 64 posts sampled, 100% carry an image or video, 23% are part of a thread and 39% link out. The account's strongest tracked post pulled 86K interactions, about 63x its own typical post.
Measured over 64 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Intercept Brasil's engagement rate beats 77% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 90% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.13%, Intercept Brasil sits above the 50th percentile of the 37,856 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- May 13, 202663x their median
🚨 EXCLUSIVO: o Intercept Brasil obteve mensagens, documentos e áudios que revelam como Flávio Bolsonaro negociou diretamente com o banqueiro Daniel Vorcaro um pagamento milionário para financiar “Dark Horse”, filme sobre Jair Bolsonaro. Vorcaro, dono do Banco Master, pagou pelo menos 10 milhões de dólares para a produção do longa, segundo documentos analisados pela reportagem. As conversas mostram cobranças por dinheiro, negociações de bastidores e a participação de outros intermediários, como Eduardo Bolsonaro e Mário Frias, ex-secretário da Cultura do governo Bolsonaro e roteirista de “Dark Horse”. Neste vídeo, você ouve um áudio enviado por Flávio Bolsonaro cobrando pagamentos e alertando para o risco de paralisação da produção. Leia a reportagem completa no site do Intercept Brasil: https://t.co/CUeVUIyXLZ
- Aug 20, 20269.9x their median
Flávio Bolsonaro disse que considera “página virada” a polêmica sobre o financiamento do filme Dark Horse e que já fez a prestação de contas. Mas não é bem assim. Ele ainda não explicou o destino dos cerca de R$ 61 milhões recebidos do banqueiro Daniel Vorcaro, como revelamos na série de reportagens Vaza Flávio. O caso está sendo investigado pela Polícia Federal 🧶👇
- Aug 7, 20269.3x their median
https://t.co/NP8AxOXOx8
- Aug 31, 20266.3x their median
Goiás lidera o refino de cocaína no Brasil e integra rota controlada pelo PCC, enquanto Ronaldo Caiado, do PSD, vende sua gestão como modelo de segurança pública. Leia a coluna completa de @Cecillia no site do Intercept Brasil: https://t.co/iKN9VQ5ZXJ https://t.co/niPRMqMcEj
- Aug 5, 20265.7x their median
Flávio Bolsonaro escolheu seu vice. E é Alfredo Gaspar, o mesmo político que foi chamado de “estuprador” durante a CPMI do INSS. A acusação não surgiu ali: Lindbergh Farias e Soraya Thronicke levaram à Polícia Federal uma denúncia de estupro de vulnerável contra uma adolescente de 13 anos. Gaspar nega a acusação e afirma que o caso envolve um primo e uma relação consensual. Agora, ele compõe a chapa de quem dizia querer conquistar o voto feminino.
- Aug 14, 20265.2x their median
https://t.co/N9qzkULShT
- Aug 22, 20264.4x their median
Acusado de mandar matar a ex-companheira, o “guru argentino da manipulação” Fernando Cerimedo comandava milícias digitais no continente e alimentava a tese de fraude nas urnas para Flávio Bolsonaro, explica João Filho. Quer entender melhor? Leia a coluna do @JornalismoWando na nova edição da newsletter Caos & Paixão: https://t.co/criawIsZK9
- Aug 26, 20264.1x their median
A deputada estadual paulista Edna Macedo destinou R$ 2,2 milhões em emendas para dois megaeventos da Igreja Universal, liderada por seu irmão, o bispo Edir Macedo, que é um dos homens mais ricos do Brasil. Ela não foi a única representante do Republicanos, partido ligado à Universal, que destinou emendas para a igreja. Quer saber mais? Leia a matéria completa de Thalys Alcântara no site do Intercept Brasil: https://t.co/RCFig0dcJq
- Aug 28, 20264.0x their median
Da última vez que o Intercept Brasil foi fazer perguntas para o senador Flávio Bolsonaro, ele chamou nosso repórter de mentiroso e militante. Poucas horas depois, ele teve que vir a público confirmar sua ligação com o banqueiro Daniel Vorcaro. Ainda temos algumas perguntas para o candidato. Qual você gostaria de vê-lo respondendo na sabatina de hoje?
- Aug 14, 20264.0x their median
A deputada estadual Edna Macedo, do Republicanos de São Paulo, destinou R$ 2,2 milhões em emendas para dois megaeventos da Igreja Universal, liderada por seu irmão, o bispo Edir Macedo. O valor foi enviado por meio do Instituto Paulo Kobayashi. Desde 2023, a entidade recebeu R$ 37,7 milhões em emendas, sendo que quase metade desse valor foi usada para promover ações da igreja. Leia a matéria de Thalys Alcântara no site do Intercept Brasil: https://t.co/RCFig0dcJq
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.4K interactions against 1.1M followers, an engagement rate of 0.13%. Measured over 64 original posts, its engagement rate beats 77% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 30K times each, and 4.55% of those impressions turn into an interaction. That is about 2.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 64 posts sampled, 100% carry an image or video, 23% are part of a thread and 39% link out. The account's strongest tracked post pulled 86K interactions, about 63x its own typical post.
- What is Intercept Brasil's engagement rate on X?
- Intercept Brasil (@TheInterceptBr) has an engagement rate of 0.13%, based on the median interactions across 64 original posts from the last 30 days against 1,060,097 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.13%, Intercept Brasil sits above the 50th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TheInterceptBr have real engagement?
- Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TheInterceptBr post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 4.63 posts per day across the measured window.