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The Cut engagement report

@TheCut - 1.6M followers on X

Measured over 165 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0%
of 1.6M followers
Per impression
0.092%
7.6K views on a typical post
Reach
0.49%
of its followers see a post
Typical post
7
interactions (median)
Saved
0.013%
1 bookmarks on a typical post
Posting rate
5.97/day
active 60% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 7 interactions against 1.6M followers, an engagement rate of 0%. Measured over 165 original posts, its engagement rate beats 11% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.092% of those impressions turn into an interaction. That is about 0.485% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 165 posts sampled, 9% carry an image or video, 7% are part of a thread and 92% link out. The account's strongest tracked post pulled 3.0K interactions, about 434x its own typical post. Recurring topics include #dollyparton, #asktefi, #cutcover.

Measured over 165 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #dollyparton, #asktefi, #cutcover.

Compared with accounts its own size

The Cut's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, The Cut sits below the 10th percentile of the 36,960 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 2026434x their median

    we’re so back in ways you couldn’t even fathom 📸 @/dmcharg #HeatedRivalry https://t.co/ujrdMpxitU

    2.7K256132343K viewsView on X
  • Aug 17, 2026203x their median

    The exes, who met on ‘Love Island USA’, were spotted at Jordyn Woods and Karl-Anthony Towns’s wedding less than a month after their breakup. https://t.co/b99sGrhZeC

    1.3K115171264K viewsView on X
  • Aug 14, 2026132x their median

    Connor Storrie is the star of Saint Laurent’s fall 2026 video campaign, and it’s just what we need to tide us over until ‘Heated Rivalry’ season two. https://t.co/d0SxXoDJyv

    75316110119K viewsView on X
  • Aug 24, 202678x their median

    A photo appearing to show Connor Storrie dining with co-star Christina Chang sent ‘Heated Rivalry’ fans into severe distress, because Storrie — brace yourself — had a buzzcut. https://t.co/XlLdShj4vh

    4526918822K viewsView on X
  • Aug 20, 202662x their median

    Wishing a VERY happy 43rd birthday to Mr. Andrew Garfield 🎂‼️ Throughout his decades-long career, the actor has played plenty of nice guys and done the whole superhero thing, but in his #CutCover story last year, he talked about the excitement of entering his villain era. Revisit the full interview at the link below.

    383464421K viewsView on X
  • Aug 28, 202648x their median

    “It’s artists like the ones playing tomorrow, and activists like the ones sitting next to me today, that give me so much hope.” 💗 @oliviarodrigo announces that $10 million will be donated to the nonprofit partners of her inaugural music festival, Daisy Chain Fields. https://t.co/EdvM48VqKM

    296381214K viewsView on X
  • Aug 16, 202642x their median

    Happy 68th birthday to legend herself #MADONNA 👑 🐐 On top of being an industry pioneer with a bottomless archive of iconic looks, Madge has NEVER missed an opportunity to whip out an excellent statement tee; it's a never-ending love affair! Hope you're celebrating in style today, queen ⭐

    248442218K viewsView on X
  • Aug 15, 202635x their median

    In the new hit teen drama #SterlingPoint, Ella Rubin plays Annie, a Type-A, Brooklyn-bred overachiever whose life is turned around upon learning she’s inherited an island in Canada from her estranged grandfather. Series creator Megan Park tells The Cut that she saw plenty of similarities between Rubin and her character: “Ella is definitely type-A and hard on herself, but I think she is trying to break free of that a little bit. It was really fun to watch her explore that and loosen up as Annie does.” In a new interview with The Cut, Rubin sits down with @brookelamantia to discuss her journey to the show, developing her role, and how playing Annie Jacobson taught her to relax a little. Read the full story at the link below.

    230131130K viewsView on X
  • Aug 25, 202634x their median

    THIS ONE HURTS 💔 Rest in peace to the Queen of Country, #DollyParton. The legendary singer-songwriter and global icon has died, her nephew announced today. She was 80 years old. 🕊️ https://t.co/Wnan8GkeJp

    194323610K viewsView on X
  • Jul 20, 202628x their median

    IT’S A WET, HOT HANNAH EINBINDER SUMMER ❤️‍🔥‘Hacks’ made #HannahEinbinder an Emmy winner. Next, she’ll take on sexual shame in the bloody, lusty slasher comedy ‘Teenage Sex and Death at Camp Miasma.’ Read our July/August #CutCover story: https://t.co/NEVkBYScAK https://t.co/t2dFHOpzHA

    861058016K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dollyparton#asktefi#cutcover#goingthroughit#heatedrivalry

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7 interactions against 1.6M followers, an engagement rate of 0%. Measured over 165 original posts, its engagement rate beats 11% of 3,809 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.092% of those impressions turn into an interaction. That is about 0.485% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 165 posts sampled, 9% carry an image or video, 7% are part of a thread and 92% link out. The account's strongest tracked post pulled 3.0K interactions, about 434x its own typical post. Recurring topics include #dollyparton, #asktefi, #cutcover.

What is The Cut's engagement rate on X?
The Cut (@TheCut) has an engagement rate of 0%, based on the median interactions across 165 original posts from the last 30 days against 1,559,753 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, The Cut sits below the 10th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @TheCut have real engagement?
Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @TheCut post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 5.97 posts per day across the measured window.

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